Werner Pamminger


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Werner Pamminger

  1. 1. Cluster Management – a new profession?<br />ExperiencesofUpper Austria<br />
  2. 2. ART?<br />PROFESSION?<br />Cluster Management – is it….<br />
  3. 3. page 3<br />If you have an apple and I have an apple and we exchange apples, then you and I will still each have one apple. <br />But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas!<br />George Bernhard Shaw<br />
  4. 4. Upper Austria – leading Austrian region in industry, technologyandexport<br />1.4 mil. inhabitants/ 17 % ofthepopulation<br />12,000 km² / 14.3 % ofarea<br />24 % of Austrianproductionvalue<br />28 % ofAustrian exports<br />3,8 % unemployment rate*<br />*) National definition: all registered unemployed (including seasonal unemployed) as a percentage of the workforce potential (employed + unemployed)<br />Source: Upper Austrian Statistics Office, AMS Linz, Upper Austrian Chamberof Commerce<br />
  5. 5. Organisational detailsnot profit but performanceorientated<br />
  6. 6. Facts & Figures<br />Per 2009-12-31<br />
  7. 7. „Innovation through cooperation“<br />Company visits, newsletters, databases, printmediums, etc. <br />Symposiums, workshops, studytrips, contactmeetings, etc.<br />Information-<br />platform<br />Qualification<br />1,500 companyvisits p.a. 29,000 newslettersubscribers46,000 databasedocuments<br />1,200 eventswith 48,000 part. in 12 years, 170 eventswith 7,000 part. p.a.<br />„Lighthousetowerprojects“<br />Cluster<br />cooperation<br />projects<br />Governmentfundedprojects, EU projects, exchangeofexperiences, etc.<br />Permanent<br />Cooperations<br />339 projectswith 1,437 companies in 12 years, 90 cooperativeactivities p.a.<br />Support thecooperationprocess<br />
  8. 8. Cluster organisations? …<br />TOP-DOWN<br />OR<br />BOTTOM-UP<br />
  9. 9. Top-down vs. bottom-up approach<br />SET-UP – top-down<br />OPERATIONS – bottom-up<br />
  10. 10. Top-down SETUP<br />Start for cluster organisationsin thestrategicprogram „StrategicProgram Upper Austria 2000+“<br />Seed-financing in thebeginning,private-public-partnership after start-upphase<br />(integrated) agencyascarrierfortheclusterorganisations<br />Synergiesthroughcommon back-officesolutions<br />TOP-DOWN<br />
  11. 11. Customer Relationship Management System (CRM)<br />A CRM-System is a database application, which allows a structured and if necessary the automated compilation of all customer-contacts and data.<br />Compilation of company contacts, company visits, discussion notes, correspondence, invitations, newsletters, events, participation, cancellation, projects: ideas, realisation, subsidies, project partners; requests, cluster support etc.<br />Data in CRM-systemof Clusterland Upper Austria Ltd.<br />40,000 companies<br />87,000 persons<br />2,000 events<br />550 projects<br />46,000 documents<br />
  12. 12. The CRM system<br />Websites<br /><ul><li> List ofpartners
  13. 13. projects
  14. 14. events</li></ul>Newsletter system<br /><ul><li> Subscriber administration
  15. 15. 29,000 subscribers</li></ul>e-mail<br /><ul><li>Outgoing
  16. 16. Incoming</li></ul>CRM<br />smartphone<br /><ul><li> Partner data</li></ul>Online-Maintenance<br /><ul><li> Partner data</li></ul>Accounting<br /><ul><li>Invoicerecipient
  17. 17. Start invoicedispatch</li></li></ul><li>Bottom-up OPERATIONS<br />BOTTOM-UP<br />No top-down issuesorpriorities on issues<br />Governancethroughbranchadvisoryboards<br />Focus on companyvisitsthroughcluster-staff<br />Focus on innovationthroughcooperative-projects<br />Young, motivatedemployees + seniorbranchconsultants (temporary in thestart-upphase)<br />
  18. 18. The cluster staff<br />
  19. 19. The cluster staff<br />Function in team<br />Cluster manager (1 person)<br />Project manager (2 – 4 persons)<br />Public Relations & partnercommunication (0.5 person)<br />Back office, controlling, events, etc. (0.5 – 1 person)<br />
  20. 20. We developed specific training programs for:<br />Project managers<br />Coordination<br />Communication<br />
  21. 21. „Clusterland – open-water-patent“<br />specialist<br />generalist<br />preperationphase<br />48 month<br />„Clusterland – coastal-patent“<br />milestone 2<br />~36 - 48 month<br />pmaprojectmanagementcentificate<br />tbd<br />„Clusterland – inland-patent“<br />milestone1<br />~ 24 month<br />basictraining – projectmanagement<br />integrationaltraining<br />Start CL <br />
  22. 22. „Clusterland- inland-patent“ – the dual principle<br />Pilot-project<br />training<br />PM-Basics<br />IT-based PM<br />Management basics<br />Moderation & conflictmanagement<br />Consulting & salescompetence<br />Project definition<br />Project scetch<br />Approval<br />Project planning<br />Project implementation<br />Project presentation<br />1/3 in leisure time <br />
  23. 23. „Clusterland- inland-patent“ timelineoftheproject<br />Coaching throughmanager<br />training<br />Final presentation<br />Project sketch<br />Approvalthrough MD<br />Definition ofobjectivesofthe<br />Project throgh CM<br />Approvalthrough MD<br />Annual interview<br />Project planning<br />Implementation<br />0<br />-1 month<br />Min. -4 month<br />Max +15 month<br /> ~ +9 month<br />
  24. 24. Communiationsteering-wheel<br />© Clusterland OÖ GmbHSeite 20<br />sales<br />Communication concepts<br />moderation<br />Personal skills<br />New media<br />Project management<br />presentation<br />Strategic PR<br />
  25. 25. Coordinationsteering-wheel<br />Sponsoring<br />Events<br />Marketing<br />Personal skills<br />Management basics<br />Project management<br />Moderation/presentation/rethorics<br />languages<br />
  26. 26. Conclusion<br />page 22<br />Cluster management as sole activity of the organization<br />Mid- and long-term orientation (just little quick wins)<br />The one key for success: Mid- and long-term perspective for Cluster managers and their staff<br />
  27. 27. ART!<br />NEW<br />PROFESSION!<br />Cluster Management – is it….<br />
  28. 28. The Generation „WE“<br />page 24<br />The new principle for growth: Who shares – wins!<br />The critical skills for the future:<br />Connectivity stay connected in networks<br />Collaboration flexibility through cooperation<br />Coopetition Cooperation and competition simultaneously<br />Cocreation Customers (users) as co-designers<br />
  29. 29. page 25<br />Contact & Information<br />Werner Pamminger<br />Clusterland Oberösterreich GmbH<br />Tel: +43 732 79810-5118<br />Fax: +43 732 79810-5110<br />werner.pamminger@clusterland.at<br />www.clusterland.at<br />Clusterland Oberösterreich GmbH supportsclusterandnetworkorganisations. Itpromotesinnovationthroughcooperationandcompetence in order toenhancethecompetitivenessofenterprises.<br />All rightsreserved, especiallytherightstocopy, todistributeortotranslate. Nopartoftheslidesmaybereproduced, copiedordistributed in any form orbyanymeanswithoutpriorwrittenpermissionof Clusterland Oberösterreich GmbH.<br />
  30. 30. Cluster Academy<br />3 daysworkshop on howtobuildupand manage successfullycluster-initiatives<br />Benefitfrom<br />12 yearsofexperience in Upper Austria<br />A widerangeofpracticalinformation on services<br />Insightsinto Clusterland OÖ GmbH<br />Inputs on howprocessescouldbeimplemented in otherregions<br />Target group<br />Anyonewithinterest in operational clustermanagement<br />29 September 2010<br />© Clusterland Upper Austria Ltd<br />Page 26<br />Coming Upsoon: <br />25.-27. Jan 2011<br />
  31. 31. BACKUP<br />page 27<br />
  32. 32. Foundationofclusters & networks<br />1999<br />1998<br />2000<br />Plastics<br />Automotive<br />Furniture & Timber<br />Energy Efficiency<br />2009<br />Health Technology<br />EnvironmentalTechnology<br />Design & MediaHuman Resources<br />Mechatronics<br />2002<br />2006<br />2003<br />Until 2009-11 „NUT“<br />2004<br />
  33. 33. The cluster staff<br />Job profileforclustermanagers<br />Contactto CEO, advisory board, stakeholders, R&D, etc.<br />Strategic development of the cluster organisation<br />Responsibilityfor budget, (EU) fundings and the self financing ratio<br />Leadingthe cluster team, coaching<br />General responsibility for all cluster activities<br />
  34. 34. The cluster staff<br />Job profileforprojectmanagers<br />Strategic development of specific economic sectors in a branch<br />General contact for the allocated partner/target group<br />Planning, initiation and execution of projects with companies<br />Support for companies to get funding for cooperative projects<br />Planningand execution of events and activities for the economic sector<br />Responsibilityfor financing of own projects an events<br />