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Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
Gerd Meier Zu Köcker & Helmut Kergel
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Gerd Meier Zu Köcker & Helmut Kergel

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  • 1. Brainstorming-Session: Indicators for cluster management excellence Sep 29, 2010 – 2-4 pm Agency Kompetenznetze Deutschland Helmut Kergel, Gerd Meier zu Köcker European Commission Enterprise and Industry
  • 2. A PRO INNO Europe Initiative to raise the excellence of Cluster Management in the EU 13 project partners develop a meaningful set of quality indicators assessment procedures for the evaluation and documentation of Cluster Management Excellence Project coordinator: International Center for Competitiveness, IESE Business School Project run time: September 2009 - August 2012 Slide 2 European Commission European Commission Enterprise and Industry Enterprise and Industry
  • 3. Project Overview Development of indicators for assessing the cluster management Excellence Working Group 2 Slide 3 European Commission European Commission Enterprise and Industry Enterprise and Industry
  • 4. Aim of this Brainstorming-Session Broad presentation of indicators considered to be important when assessing the cluster management excellence (indicators, where the project partners have agreed on) Prioritization of these indicators by the broad public Discussion of open issues which might be further to be integrated (work in small groups?) Providing an opportunity to propose additional indicators Slide 4 European Commission Enterprise and Industry
  • 5. Proposed Agenda: The European Cluster Excellence Initiative of the EU Indicators for assessing cluster management excellence • Presenting indicators being already agreed within the project (20 min) • Q&A session (10 min) • Public prioritization/de-priorizitation of excellence indicators • Introduction to the max. 4 questions to be discussed in small groups (5 min) Short Break • Group Work (30 min) • Reports from the group (4x 5 min) Wrap-Up Slide 5 European Commission Enterprise and Industry
  • 6. Focus of the Indicators – the Shell Model Framework condition of the cluster 3 Cluster management 2 1 and its personnel The cluster actors Level 1 and level 2 (where The entire industrial domain necessary) are the focus! Slide 6 European Commission Enterprise and Industry
  • 7. Characteristics of Quality Indicators Focused on level 1 or level 2 of the shell model Method of measurement of the parameter(s) of the indicator shall be clear (not to be presented in public yet) Lower value threshold defined (not to be presented in public yet, however not being the only sufficient negative finding when assessing the cluster management excellence) Slide 7 European Commission Enterprise and Industry
  • 8. Domains of Quality Indicators 1 Structure of the cluster (level 2) 2 Typology, governance, cooperation (levels 1 and 2) 3 Financing cluster management (level 1) 4 Strategy, objectives, services (level 1) 5 Achievements, recognition (level 1) Domains according to the result of WP 1.1 of the project (screening of methods being used in various countries to assess quality criteria of clusters) During the brainstorming session today, only indicators shall be presented, which are fully discussed within the ECEI consortium Slide 8 European Commission Enterprise and Industry
  • 9. Indicators Domain 1: Structure of the Cluster (level 2) 1.1.1 Composition of the cluster – Member count in member categories 1.1.2 Composition of the cluster – Member count altogether 1.2 Regional concentration of the cluster members Slide 9 European Commission Enterprise and Industry
  • 10. Indicators Domain 2 (1): Typology, Governance, Cooperation of the Cluster 2.1 Cluster management maturity 2.2.1 Quantity of human resources for cluster management – only approval by WG required, issue was discussed already in general 2.2.2 Qualification of human resources for cluster management 2.2.3 Life long learning aspects for the human resources for cluster management 2.2.4 Stability and continuity of human resources for the cluster management Slide 10 European Commission Enterprise and Industry
  • 11. Indicators Domain 2 (2): Typology, Governance, Cooperation of the Cluster 2.3.1 Membership fluctuation – partners resigning membership 2.3.2 Membership fluctuation – new members 2.4 Clarity of roles in the context of decision-making 2.5 Direct contacts between cluster management and the cluster members 2.6.1 Degree of cooperation between members 2.6.2 Key actor involvement Slide 11 European Commission Enterprise and Industry
  • 12. Indicators Domain 3: Financing Cluster Management 3.1 Prospects of the financial resources of the cluster management 3.2 Cluster membership fee for partners existing Slide 12 European Commission Enterprise and Industry
  • 13. Indicators Domain 4 (1): Strategy, Objectives, Services of the Cluster 4.1.1 Process of strategy-building – evidence base 4.1.2 Process of strategy-building – written format of strategy 4.1.3 Process of strategy-building – action plan for implementation 4.1.4 Process of strategy-building – controlling instruments 4.1.5 Process of strategy-building – strategy update periods Slide 13 European Commission Enterprise and Industry
  • 14. Indicators Domain 4 (2): Strategy, Objectives, Services of the Cluster 4.2 Assessment of strategy Cluster Strategy Matrix to be completed between strategic geographical foci and general strategic lines of the cluster A total of 100 points shall be distributed within the matrix according to the strategic importance of every field of the matrix The results are to be interpreted to determine the main strategic lines (strategic pillars) of the cluster Slide 14 European Commission Enterprise and Industry
  • 15. Cluster Strategy Matrix Geographic focus local regional national European Inter- national General strategic lines = strategic pillars of the cluster strategy Information and Experience Exchange Cooperation with cluster members (in general) R&D Generating commercial business Qualification, Training, Human Resources Services 100 Points to be distributed according to Entrepreneurship strategic importance Marketing and PR Other 1 Other 2 Other 3 Slide 15 European Commission Enterprise and Industry
  • 16. Indicators Domain 4 (3): Strategy, Objectives, Services of the Cluster (4.3 Focus of Strategy (definition of max 6 pillars)) - not to be discussed today - (4.4.x Services) - see discussion later - 4.5 Specific working groups active Slide 16 European Commission Enterprise and Industry
  • 17. Indicators Domain 4 (4): Strategy, Objectives, Services of the Cluster 4.6.1 Cluster communication strategy/concept/actions internal 4.6.2 Cluster communication strategy/concept/actions external 4.6.3 Cluster website(s) Slide 17 European Commission Enterprise and Industry
  • 18. Indicators Domain 5 (1): Achievements, Recognition of the Cluster 5.1.1 Cluster visibility and recognition – member-specific requests 5.1.2 Cluster visibility and recognition – domain/cluster specific requests 5.1.3 Cluster recognition in publications etc. Slide 18 European Commission Enterprise and Industry
  • 19. Indicators Domain 5 (2): Achievements, Recognition of the Cluster 5.2.x Success stories 5.3.1 Customer satisfaction survey – within membership 5.3.2 Customer satisfaction survey – beyond the cluster members Slide 19 European Commission Enterprise and Industry
  • 20. Open issues for discussion during this session: 1. Effectiveness, efficiacy of cluster management: How to assess and measure? 2. Value chain coverage by the members of the cluster: Dies this have relevance for the cluster management excellence? How can the value chain coverage be measured in a manner valid and comparable for all industrial sectors? 3. How to measure outputs and effects of actions/services stimulated by the cluster management? 4. Any items missing, which shall be assessed in the context of determining the excellence of cluster management? How can the items be measured? Slide 20 European Commission Enterprise and Industry
  • 21. Brainstorming-Session: Indicators for cluster management excellence Sep 29, 2010 – 2-4 pm Agency Kompetenznetze Deutschland Helmut Kergel, Gerd Meier zu Köcker c/o VDI/VDE Innovation + Technik GmbH Berlin/Germany helmut.kergel@vdivde-it.de mzk@vdivde-it.de Slide 21 European Commission Enterprise and Industry

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