Company Profile
The Changing World
Of Marketing & Sales
Challenges in Sales & Marketing
 External
 Sales & Marketing are dealing with big changes in the shift from
traditional channels to digital channels
 M...
Traditional Sales & Marketing
 Common workflow in
Marketing and Sales:
 Marketing moves Leads
to Sales without
qualifica...
Modern Sales & Marketing
 Common workflow in
Marketing and Sales:
 Leads are in control of
what information they
receive...
About
Bizzmaxx
Bizzmaxx
Bizzmaxx
 Marketing Service Provider located in Rotterdam, NL and
specialized in Digital Marketing, Lead Generation,
Mark...
Core Offerings
Core Offerings
 Digital Marketing – Focus on broaden your Online Exposure
and support Top-line Growth
 Lead Generation –...
Target Audience
Target Audience
 C-Level Managers
 Business Development
 Marketing
 Sales
 Services
 Market Segments
 E-Commerce an...
Positioning Statement
Positioning Statement
 For Marketing & Sales Managers in large and midsized companies in
e-Commerce, Finance, Retail, Tel...
Unique Value Proposition
Unique Value Proposition
 Compelling reason to buy
 Bizzmaxx focuses entirely on improving your
Marketing & Sales Funnel...
How Can
Bizzmaxx Help You?
Digital Marketing
Digital Marketing
 Main Challenge – You lack Online Exposure
and are therefore missing out on Leads and
New Clients
 Sol...
Lead Generation
Lead Generation
 Main Challenge – Your Conversion Rate is low
and you don’t generate sufficient Sales Leads
 Solution: C...
Marketing Automation
Marketing Automation
 Real-time Marketing and Business
Analytics
 IBM Marketing Center - Cloud-based, all-in-
one soluti...
IBM Marketing Center
IBM Marketing Center
 Cloud-based, all-in-one solution combining customer
analytics with real-time marketing
 IBM® Marke...
IBM Marketing Center
 Combines web/digital/mobile analytics data with real-time
marketing execution. Features include A/B...
IBM Marketing Center - Customer
Analytics & Real-time Marketing
IBM Marketing Center - Visitor Data Tracking
IBM Marketing Center - Personalized Marketing
IBM Marketing Center - Marketing & Analytics
Marketing & Sales Alignment
Marketing & Sales Alignment
 Main Challenge – The communication gap between Sales and
Marketing – with each team working ...
Find Experts
Find Experts
 Main Challenge – Each Time your Client wants
you to deliver certain Expertise, you can’t
deliver
 Solution...
Where Can You
Reach Bizzmaxx?
errol.vanengelen@bizzmaxx.nl
bizzmaxx.com
linked.com/company/bizzmaxx
twitter.com/bizzmaxx_eu
youtube.com/user/BizzmaxxTV
...
Company Profile
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Bizzmaxx - Digital Marketing | Lead Generation | Marketing Automation | Marketing and Sales Alignment | Find Experts

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Bizzmaxx – http://www.bizzmaxx.com - is a marketing service provider specialized in improving your sales funnel performance. Our offerings include digital marketing, marketing automation, marketing & sales alignment and mobile surveys. Located in Rotterdam, the Netherlands, we are able to deliver across Europe since we can staff projects with consultants from a pan-European network of freelance professionals.

> Positioning
For Marketing & Sales managers in large and midsized companies in e-Commerce, Finance, Retail, Telecom and Multinationals with European headquarters in the Benelux
Who need to improve Online exposure, Visitor-to-Client conversion, Customer insight or Marketing and Sales cooperation
Bizzmaxx's Digital Marketing, Marketing Automation and Marketing & Sales Alignment capabilities
Are Marketing & Sales improvement services
That provide better leads and customers, synchronization with your business strategy and access to multiple online communities.
Unlike other Service Providers
Bizzmaxx focuses entirely on improving your Marketing & Sales funnel and the results that come with it.

Published in: Business, Career
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Bizzmaxx - Digital Marketing | Lead Generation | Marketing Automation | Marketing and Sales Alignment | Find Experts

  1. 1. Company Profile
  2. 2. The Changing World Of Marketing & Sales
  3. 3. Challenges in Sales & Marketing
  4. 4.  External  Sales & Marketing are dealing with big changes in the shift from traditional channels to digital channels  More customer awareness due to enormous available information on internet  Customers are using social media channels to evaluate companies, brands and products  Internal  Sales & Marketing have frequent conflicts and compete over resources  Sales is notorious for claiming that leads produced by Marketing are useless  Marketing is notorious for not understanding the individual customer  In 80% of the cases, Marketing and Sales work against each other Challenges in Sales & Marketing
  5. 5. Traditional Sales & Marketing  Common workflow in Marketing and Sales:  Marketing moves Leads to Sales without qualification  80% of Sales Calls show that Leads are not sales ready  As a consequence collaboration between Marketing and Sales fails  This situation applies to 80-90% of B2B companies
  6. 6. Modern Sales & Marketing  Common workflow in Marketing and Sales:  Leads are in control of what information they receive and how  Leads have more access to information through Internet  Leads need to be nurtured  Use Online Marketing methods: SEO, Pay per click, Blogging, Buzz Marketing and Analytics
  7. 7. About Bizzmaxx
  8. 8. Bizzmaxx
  9. 9. Bizzmaxx  Marketing Service Provider located in Rotterdam, NL and specialized in Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment  History: Started 2012 Q1 in generic Business Intelligence staffing – business model not rewarding – changed to current model 2012 Q3  Expertise: Focused around Sales Funnel Improvement such as Marketers, IT experts and Management Consultants. Resources are freelance professionals for consulting, implementation and execution  Offerings: Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment  Delivery model both in the Cloud and On-Premise  Business Partner IBM: Marketing Center and SPSS
  10. 10. Core Offerings
  11. 11. Core Offerings  Digital Marketing – Focus on broaden your Online Exposure and support Top-line Growth  Lead Generation – Focus on Lead Conversion through Content Marketing and Viral Marketing  Marketing Automation – Combination of Real-time Marketing (Focus on Productivity: more Leads, more Prospects and more new Customers) and Business Analytics (Focus on Customer Insight based on Data and Statistics)  Marketing & Sales Alignment – Focus on Integration: Marketing and Sales Goals, Execution and Results  Find Experts – Provide Expertise in the Areas of Marketing , Information Technology and Management Consultants
  12. 12. Target Audience
  13. 13. Target Audience  C-Level Managers  Business Development  Marketing  Sales  Services  Market Segments  E-Commerce and Retail  Finance  Telecom  Multinationals with the European headquarters in the Benelux  Company Size  E-Commerce, Retail and Telecom between # 100 and # 2,000 FTE  Finance and Multinationals bigger than # 2,000 FTE
  14. 14. Positioning Statement
  15. 15. Positioning Statement  For Marketing & Sales Managers in large and midsized companies in e-Commerce, Finance, Retail, Telecom and Multinationals with European HQ in the Benelux  Who need to improve Online Exposure , Visitor-to-Client Conversion, Customer Insight and Marketing & Sales Cooperation  Bizzmaxx’s Digital Marketing, Marketing Automation and Marketing & Sales Alignment Capabilities  Are Marketing & Sales Improvement services  That Provide better Leads and Customers, Synchronization with your Business Strategy and Access to Multiple Online Communities.  Unlike other Service Providers  Bizzmaxx focuses entirely on improving your Marketing & Sales Funnel and the Results that come with it
  16. 16. Unique Value Proposition
  17. 17. Unique Value Proposition  Compelling reason to buy  Bizzmaxx focuses entirely on improving your Marketing & Sales Funnel  Bizzmaxx combines Innovative Technology with Skills in Marketing, IT and Management Consulting  Bizzmaxx focuses on tangible and intangible results for Clients  Tangible Results  Productivity: Cost reduction in Marketing and IT staff can add up to 30% per year  Insight: You will focus on the right customer at the right time in less than six months  Non-tangible Results  Aligned Marketing & Sales will run like a commercial powerhouse  Time-to-Market is NOW, Digital Marketing, Lead Generation and Marketing Automation are very important components for your competitive strength
  18. 18. How Can Bizzmaxx Help You?
  19. 19. Digital Marketing
  20. 20. Digital Marketing  Main Challenge – You lack Online Exposure and are therefore missing out on Leads and New Clients  Solution: Our Six-step Digital Marketing Plan  Current Situation – where are you right now?  Goals – what do you want to achieve?  Strategy – how do you get there?  Tactics – how exactly do you get there?  Actions – who does what and when?  Metrics – how do you monitor performance?  We focus on results  Our baseline is meeting your goals  If we exceed your goals, we like to share a percentage of your profits  If we do not reach your goals, part of your investment will be reimbursed
  21. 21. Lead Generation
  22. 22. Lead Generation  Main Challenge – Your Conversion Rate is low and you don’t generate sufficient Sales Leads  Solution: Content Marketing  Partner is Content Provider (E-Book Publisher)  Provides #100 to #300 E-Books depending on your company size  Goal: Converting your website visitors to sales leads  Result: Conversion Rate moves from 1-2% to 3-5%  Solution: Viral Marketing  Partner is Media Technology and Service Provider  Provides Buzz and Awareness Management  Use Cases: Event Marketing, Product Launch, Talent Acquisition, Sales Campaign  Goal: Increase Mentions and Expand Your Reach  Result: High Impact Social Media Engagenment
  23. 23. Marketing Automation
  24. 24. Marketing Automation  Real-time Marketing and Business Analytics  IBM Marketing Center - Cloud-based, all-in- one solution combining customer analytics with real-time marketing  Customer Analytics & Real-time Marketing – Combines web/digital/mobile analytics with real-time marketing execution  Visitor Data Tracking – Draws on all the digital analytics data that visitors provide  Personalized Marketing – Incorporates analytical insight directly into easy-to-use targeting features  Marketing & Analytics – Can provide excellent marketing and analytics capabilities now and in the future  IBM Marketing Center – Who does what?
  25. 25. IBM Marketing Center
  26. 26. IBM Marketing Center  Cloud-based, all-in-one solution combining customer analytics with real-time marketing  IBM® Marketing Center is a new software as a service (SaaS) module in IBM’s Enterprise Marketing Management (EMM) suite. It expands IBM EMM’s Digital Marketing Optimization solution with additional marketing execution capabilities, combining digital marketing analytics, A/B testing, email marketing, site personalization, and more, in one intuitive real-time marketing application. IBM Marketing Center primarily uses digital analytics data as input, while enabling clients to import offline customer and sales data as needed. The product is available since September 2012.
  27. 27. IBM Marketing Center  Combines web/digital/mobile analytics data with real-time marketing execution. Features include A/B testing, email marketing, site personalization, and more, all in one intuitive real-time marketing application  Draws on all the digital analytics data that visitors provide. Uses data derived from visitors’ online experiences while enabling clients to import additional offline data as needed  Incorporates the analytical insight directly into easy-to-use targeting features. Allows for a personalized approach for marketing communications tailored to individuals  Can provide excellent marketing and analytics capabilities now and in the future. Customers who start with this module on a standalone basis can later expand their solution
  28. 28. IBM Marketing Center - Customer Analytics & Real-time Marketing
  29. 29. IBM Marketing Center - Visitor Data Tracking
  30. 30. IBM Marketing Center - Personalized Marketing
  31. 31. IBM Marketing Center - Marketing & Analytics
  32. 32. Marketing & Sales Alignment
  33. 33. Marketing & Sales Alignment  Main Challenge – The communication gap between Sales and Marketing – with each team working in a silo  Solution: Our Eight-step Marketing & Sales Alignment  Involve Sales from the start of each campaign  Make sure that Sales and Marketing speak a common language  Create a single set of goals for both teams  Make sure that Marketing understands how Sales is rewarded  Attend each other’s meetings  Give Marketing access to sales tools  Make sure your reporting structures collaboration  Look after the relationship  We focus on results  Our baseline is meeting your goals  If we exceed your goals, we like to share a percentage of your profits  If we do not reach your goals, part of your investment will be reimbursed
  34. 34. Find Experts
  35. 35. Find Experts  Main Challenge – Each Time your Client wants you to deliver certain Expertise, you can’t deliver  Solution: Our Knowledge Base  Focus on Disciplines such as Marketing & Sales, Information Technology and Management Consulting  Pan-European Network  Both Freelancers and Permanent Job Seekers  Goal: Connecting Clients with Subject Matter Experts  Clients are Recruitment Agencies, Interim Management Agencies and End-Users  Three Packages  Bronze: # 50 downloads/month, € 750/month  Silver: # 125 downloads/month, € 1,500/month  Gold: # 350 downloads/month, € 3,000/month
  36. 36. Where Can You Reach Bizzmaxx?
  37. 37. errol.vanengelen@bizzmaxx.nl bizzmaxx.com linked.com/company/bizzmaxx twitter.com/bizzmaxx_eu youtube.com/user/BizzmaxxTV +31 10 413 44 34 +31 6 15 890 800
  38. 38. Company Profile
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