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Social Media Workshop: What can social media do for you

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What can social media marketing do for you!? …

What can social media marketing do for you!?
This presentation talks about the values that social media could bring to your business

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  • 1. INTERACT SOCIAL MEDIA WOKSHOP What can Social Media do for you?! Cairo, June 23rd Fady Ramzy Interact Egypt country Manager
  • 2. Social Media for You?
  • 3. 3 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 4. So, can it help? Yes, social Media is Business Media 4 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 5. One more, what is Social Media?! It is a fancy way to describe zillions on “conversations” people have online 24/7 5 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 6. The power of Social Media? Because it is all about Being Human! It is about communications, connections, collaboration, contributions, content creation, sharing 6 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 7. The power of Social Media? It creates a two way communications medium between a brand/company and its consumers It is about a DIALOGUE 7 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 8. The power of Social Media? It gives you an unmatched cost-effective way to reach, interact & talk with your customers everyday! 8 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 9. The power of Social Media? For business, lack of social media presence is futile. Millions of people are creating content for the social Web. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” Above all, your competitors are already there! BusinessWeek, February 19, 2009 9 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 10. What Can Social Media Do for me? Public Relations Every company is its own TV station, magazine, and newspaper 10 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 11. What Can Social Media Do for me? Customer Service Our tweets have links to solutions. The essence is for followers to help one another.“Toby Richards, Microsoft 11 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 12. What Can Social Media Do for me? Loyalty Building People that don’t love your brand will love it, those who already love it will become your most powerful brand ambassadors 12 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 13. What Can Social Media Do for me? Collaboration Social media allows big companies to act small again 13 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 14. What Can Social Media Do for me? Networking Social Media allows you focus on how to be social, not how to do social! 14 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 15. What Can Social Media Do for me? WOM Marketing If advertising is great in generating awareness, then WOM marketing is great in persuasion. The goal of social media is to turn customers into a volunteer marketing army 15 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 16. What Can Social Media Do for me? Customer acquisition Social media creates kinship between companies and customers, and kinship equals Linkedin is for people purchase intent you know. Facebook is for people you used to know. Twitter is for people you want to know. 16 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 17. What Can Social Media Do for me? 24/7 customer connectivity Social Media goes Mobile Always connected with your on-the-move customers 17 23/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 18. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it Grazie! 23/06/2010 18 INTERACT SOCIAL MEDIA SPACE

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