Social media monitoring for tourism (IOETI e-travel conference)

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Social Media monitoring (IOETI e-travel conference)

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Social media monitoring for tourism (IOETI e-travel conference)

  1. 1. OnlineReputationManagementFady RamzyInteract Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
  2. 2. Going good so far ? #IOETI @IOETI @InteractEgypt Slideshare.net/interactspa/2 Social Media Monitoring 19/12/2011
  3. 3. ORMIs the practice of consistent research andanalysis of one’s personal or professional, businessor industry reputation as represented by the contentacross all types of online media. 4 Social Media Monitoring 19/12/2011
  4. 4. 5 Social Media Monitoring 19/12/2011
  5. 5. Why is that important?- Your Customers are online- Your Prospects are online- Your Competitors are online- Your Employees are online- Your X-Employees are online- Your brand influencers are online6 19/12/2011 Online Identity Management
  6. 6. The Process Listen Respond Engage Optimize Measure7 19/12/2011 Online Identity Management
  7. 7. One again ... Look, Listen & Learn!- Improve customer satisfaction by gaining insights from consumers about their real needs- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.- Gain insights about competitors and their customers’ perceptions about their products and services.- Engage in more effective public relations by understanding who the real influencers are.- Provide early warning systems for reactive and defensive PR.8 19/12/2011 Online Identity Management
  8. 8. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation9 19/12/2011 Online Identity Management
  9. 9. Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Your Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 10 19/12/2011 Online Identity Management
  10. 10. 11 19/12/2011 Online Identity Management
  11. 11. Some tools- Blog monitoring BlogPulse, Google Blog search- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- Web Monitoring Google alerts, Google trends- Followers monitoring Friend and follow12 19/12/2011 Online Identity Management
  12. 12. 13 19/12/2011 Online Identity Management
  13. 13. 14 19/12/2011 Online Identity Management
  14. 14. Lets check“Sharm el Sheikh”
  15. 15. Sources 19/12/201116 Social Media Monitoring
  16. 16. Countries 19/12/201117 Social Media Monitoring
  17. 17. Countries Blogs 19/12/201118 Social Media Monitoring
  18. 18. Countries Forums 19/12/201119 Social Media Monitoring
  19. 19. Countries News 19/12/201120 Social Media Monitoring
  20. 20. Countries Twitter 19/12/201121 Social Media Monitoring
  21. 21. Sentiment 19/12/201122 Social Media Monitoring
  22. 22. Word Cloud 19/12/201123 Social Media Monitoring
  23. 23. BuzzGraph 19/12/201124 Social Media Monitoring
  24. 24. Most influencial Blogs 19/12/201125 Social Media Monitoring
  25. 25. Blog Word cloud 19/12/201126 Social Media Monitoring
  26. 26. Twitter influencers@Dima_Khatib @monaeltahawy @SultanAlQassemi 19/12/2011 27 Social Media Monitoring
  27. 27. Twitter Word Cloud 19/12/201128 Social Media Monitoring
  28. 28. Twitter BuzzGraph 19/12/201129 Social Media Monitoring
  29. 29. Twitter BuzzGraph - Arabic 19/12/201130 Social Media Monitoring
  30. 30. “If you cant measure it, you cant manage it.” Title Text Peter Drucker
  31. 31. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 19/12/201132

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