Social media marketing in MENA - Fact & Trends (updated)

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Social media marketing in MENA - Fact & Trends (updated)

  1. 1. Social Media Marketingin EgyptFigures & TrendsCairo, December 20thFady RamzyInteract Egypt country Manager
  2. 2. LetsInteract
  3. 3. This workshop is currently TWEETED at this Very Moment #followinteract #SMMC3 Social Media Marketing in Egypt 20/12/2010
  4. 4. InteractPlay Innovation
  5. 5. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 20/12/20105 Social Media Marketing in Egypt
  6. 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Social Media Marketing in Egypt 20/12/2010
  7. 7. Semantic CMS Content Existing Assets CMS/ECM Online TV7 20/12/2010 Social Media Marketing in Egypt
  8. 8. Mobile Apps8 20/12/2010 Social Media Marketing in Egypt
  9. 9. Social Media9 20/12/2010 Social Media Marketing in Egypt
  10. 10. The WebEvolution
  11. 11. From Web 1.0 to Web 2.011 20/12/2010 Social Media Marketing in Egypt
  12. 12. Web 3.0 = The web of data12 20/12/2010 Social Media Marketing in Egypt
  13. 13. What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games13 Social Media Marketing in Egypt 20/12/2010
  14. 14. How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand WebsitesGlobal Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 20/12/2010 14 Social Media Marketing in Egypt
  15. 15. What’s trending?
  16. 16. 16 Social Media Marketing in Egypt 20/12/2010
  17. 17. What marketers think in 2011?17 Social Media Marketing in Egypt 20/12/2010
  18. 18. Social Media Marketing in Egypt now?18 20/12/2010 Social Media Marketing in Egypt
  19. 19. Is it worth it?Numbers talk . . .
  20. 20. General Facts – Egypt 2010More than 17M internet users70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 20/12/2010 20 Social Media Marketing in Egypt
  21. 21. Facebook
  22. 22. over 570 million users 70% are outside the United StatesAverage user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everydayaround 50% of active users log on everyday 20/12/2010 22 INTERACT SOCIAL MEDIA SPACE
  23. 23. Facebook in the Middle East and North Africa15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-20/12/2010 23 Social Media Marketing in Egypt marketers-in-the-arab-world/
  24. 24. Facebook Facts in EgyptFacebook users in Egypt: 3,436,140 few months later.. 4,300,000…and today  4,567,660…and counting! Penetration in Egypt: 4.21% a few months later 5.36% .. today 5.76% Online penetration in Egypt: 25.28% now 27.17% 20/12/2010 24 Social Media Marketing in Egypt
  25. 25. Facebook Facts in Egypt Age Groups on Facebook 50% 28% From 18-24 From 25-34 20/12/2010 25 Social Media Marketing in Egypt
  26. 26. Who is leading? Voda fans 500+ K Coca fans 100+ K 20/12/2010 26 Social Media Marketing in Egypt
  27. 27. Facebook trends? Apps/games 20/12/2010 27 Social Media Marketing in Egypt
  28. 28. Facebook trends? Share/Like 20/12/2010 28 Social Media Marketing in Egypt
  29. 29. Facebook trends? Mobile 20/12/2010 29 Social Media Marketing in Egypt
  30. 30. YouTube
  31. 31. Broadcast Yourself 24 hours Hours of videos uploaded every minuteData compiled by website–monitoring.com 20/12/2010 31 INTERACT SOCIAL MEDIA SPACE
  32. 32. Broadcast Yourself 15 minutes What an average user spends on You Tube dailyData compiled by website–monitoring.com 20/12/2010 32 INTERACT SOCIAL MEDIA SPACE
  33. 33. Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every monthData compiled by website–monitoring.com 20/12/2010 33 INTERACT SOCIAL MEDIA SPACE
  34. 34. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook with 15 millionAlexa & Google playbacks per day 20/12/2010 34 INTERACT SOCIAL MEDIA SPACE
  35. 35. Good morning!
  36. 36. Around 360,000+ Users in EgyptGoogle http://www.spotonpr.com/menatwittersurvey/ 36 Social Media Marketing in Egypt 20/12/2010
  37. 37. More than 62% of twitter users Update their status through mobile (was 37%!)Mashable 37 20/12/2010 INTERACT SOCIAL MEDIA SPACE
  38. 38. Relationships Matter 20/12/201038 Social Media Marketing in Egypt
  39. 39. Relationships MatterOver 80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins approximately every secondExecutives from all Fortune 500 companiesWas around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google 20/12/2010 39 Social Media Marketing in Egypt
  40. 40. Well, how do wemake business here?
  41. 41. The Markedu – Interact Story  41 20/12/2010 Social Media Marketing in Egypt
  42. 42. Another Interact Story  42 20/12/2010 Social Media Marketing in Egypt
  43. 43. 43 20/12/2010 Social Media Marketing in Egypt
  44. 44. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? KISS…… Keep It Super Simple! 20/12/2010 44 Social Media Marketing in Egypt
  45. 45. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 20/12/201045

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