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Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
Social media marketing in MENA - Fact & Trends (updated)
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Social media marketing in MENA - Fact & Trends (updated)

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  • 1. Social Media Marketingin EgyptFigures & TrendsCairo, December 20thFady RamzyInteract Egypt country Manager
  • 2. LetsInteract
  • 3. This workshop is currently TWEETED at this Very Moment #followinteract #SMMC3 Social Media Marketing in Egypt 20/12/2010
  • 4. InteractPlay Innovation
  • 5. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 20/12/20105 Social Media Marketing in Egypt
  • 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Social Media Marketing in Egypt 20/12/2010
  • 7. Semantic CMS Content Existing Assets CMS/ECM Online TV7 20/12/2010 Social Media Marketing in Egypt
  • 8. Mobile Apps8 20/12/2010 Social Media Marketing in Egypt
  • 9. Social Media9 20/12/2010 Social Media Marketing in Egypt
  • 10. The WebEvolution
  • 11. From Web 1.0 to Web 2.011 20/12/2010 Social Media Marketing in Egypt
  • 12. Web 3.0 = The web of data12 20/12/2010 Social Media Marketing in Egypt
  • 13. What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games13 Social Media Marketing in Egypt 20/12/2010
  • 14. How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand WebsitesGlobal Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 20/12/2010 14 Social Media Marketing in Egypt
  • 15. What’s trending?
  • 16. 16 Social Media Marketing in Egypt 20/12/2010
  • 17. What marketers think in 2011?17 Social Media Marketing in Egypt 20/12/2010
  • 18. Social Media Marketing in Egypt now?18 20/12/2010 Social Media Marketing in Egypt
  • 19. Is it worth it?Numbers talk . . .
  • 20. General Facts – Egypt 2010More than 17M internet users70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 20/12/2010 20 Social Media Marketing in Egypt
  • 21. Facebook
  • 22. over 570 million users 70% are outside the United StatesAverage user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everydayaround 50% of active users log on everyday 20/12/2010 22 INTERACT SOCIAL MEDIA SPACE
  • 23. Facebook in the Middle East and North Africa15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-20/12/2010 23 Social Media Marketing in Egypt marketers-in-the-arab-world/
  • 24. Facebook Facts in EgyptFacebook users in Egypt: 3,436,140 few months later.. 4,300,000…and today  4,567,660…and counting! Penetration in Egypt: 4.21% a few months later 5.36% .. today 5.76% Online penetration in Egypt: 25.28% now 27.17% 20/12/2010 24 Social Media Marketing in Egypt
  • 25. Facebook Facts in Egypt Age Groups on Facebook 50% 28% From 18-24 From 25-34 20/12/2010 25 Social Media Marketing in Egypt
  • 26. Who is leading? Voda fans 500+ K Coca fans 100+ K 20/12/2010 26 Social Media Marketing in Egypt
  • 27. Facebook trends? Apps/games 20/12/2010 27 Social Media Marketing in Egypt
  • 28. Facebook trends? Share/Like 20/12/2010 28 Social Media Marketing in Egypt
  • 29. Facebook trends? Mobile 20/12/2010 29 Social Media Marketing in Egypt
  • 30. YouTube
  • 31. Broadcast Yourself 24 hours Hours of videos uploaded every minuteData compiled by website–monitoring.com 20/12/2010 31 INTERACT SOCIAL MEDIA SPACE
  • 32. Broadcast Yourself 15 minutes What an average user spends on You Tube dailyData compiled by website–monitoring.com 20/12/2010 32 INTERACT SOCIAL MEDIA SPACE
  • 33. Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every monthData compiled by website–monitoring.com 20/12/2010 33 INTERACT SOCIAL MEDIA SPACE
  • 34. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook with 15 millionAlexa & Google playbacks per day 20/12/2010 34 INTERACT SOCIAL MEDIA SPACE
  • 35. Good morning!
  • 36. Around 360,000+ Users in EgyptGoogle http://www.spotonpr.com/menatwittersurvey/ 36 Social Media Marketing in Egypt 20/12/2010
  • 37. More than 62% of twitter users Update their status through mobile (was 37%!)Mashable 37 20/12/2010 INTERACT SOCIAL MEDIA SPACE
  • 38. Relationships Matter 20/12/201038 Social Media Marketing in Egypt
  • 39. Relationships MatterOver 80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins approximately every secondExecutives from all Fortune 500 companiesWas around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google 20/12/2010 39 Social Media Marketing in Egypt
  • 40. Well, how do wemake business here?
  • 41. The Markedu – Interact Story  41 20/12/2010 Social Media Marketing in Egypt
  • 42. Another Interact Story  42 20/12/2010 Social Media Marketing in Egypt
  • 43. 43 20/12/2010 Social Media Marketing in Egypt
  • 44. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? KISS…… Keep It Super Simple! 20/12/2010 44 Social Media Marketing in Egypt
  • 45. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 20/12/201045

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