Social media in egypt (IOETI e-travel conference)

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Social Media in Egypt for tourism

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Social media in egypt (IOETI e-travel conference)

  1. 1. Social Media in EgyptHow it changed the conversation & What it means to tourismFady RamzyInteract Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
  2. 2. InteractPlay Innovation
  3. 3. Who is Fady Ramzy?- Interact Egypt Country Manager- E-Marketing consultant & speaker- 13+ Digital Media experience- Project Manager for Egyptair.com- PMP, Boeing scholarship 18/12/20113 Social Media in Egypt
  4. 4. Interact Egypt- Launched in June 2009 as the headquarter for MEA region operations- Backed up by 15 years of Italian experience- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana- One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 18/12/2011 Social Media in Egypt
  5. 5. LetsInteract
  6. 6. This is event is live broadcasted over social media!! #IOETI @IOETI @InteractEgypt Slideshare.net/interactspa/6 Social Media in Egypt 18/12/2011
  7. 7. This conference’s Top influencers??7 Social Media in Egypt 18/12/2011
  8. 8. Quick Facts
  9. 9. Facebook800 M users worldwide 9.4 M users in Egypt
  10. 10. Top Check-insNaama Bay 1,126Hurghada 1,050Sharm el Sheikh 933Soho Square, Sharm 882 839Luxor international airport 18/12/2011 10 Social Media in Egypt
  11. 11. 18/12/201112 Social Media in Egypt
  12. 12. 18/12/201114 Social Media in Egypt
  13. 13. 18/12/201116 Social Media in Egypt
  14. 14. So, conversation has changed
  15. 15. From Web 1.0 to Web 3.0 (The web of data)18 18/12/2011 Social Media in Egypt
  16. 16. From E-marketing to Online Identity 19 18/12/2011 Social Media in Egypt
  17. 17. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 18/12/2011 20 Social Media in Egypt
  18. 18. Your Social Media “Identity” Facebook Linkedin Youtube Title Text Social Twitter Media Social Monitoring Media Social Media tools 18/12/2011 21 Social Media in Egypt
  19. 19. Online Identity is aparadigm shift . . . Title Text Why ??!
  20. 20. Title Text23 18/12/2011 Social Media in Egypt
  21. 21. Social Media is a major building blockin your online identity Title Text Why ??!
  22. 22. Title Text25 18/12/2011 Social Media in Egypt
  23. 23. Title Text26 18/12/2011 Social Media in Egypt
  24. 24. What can social mediado for your business?
  25. 25. 28 18/12/2011 Social Media in Egypt
  26. 26. TheBrand Ambassador Title Text concept
  27. 27. Title Text30 18/12/2011 Social Media in Egypt
  28. 28. Where do westart today?! Title Text
  29. 29. 32 18/12/2011 Social Media in Egypt
  30. 30. 33 18/12/2011 Social Media in Egypt
  31. 31. The Magical Methodology Plan Do Check Act 34 18/12/2011 Social Media in Egypt
  32. 32. Always remember atience ersistence Title Text assion
  33. 33. Share “Valuable” ContentContent is KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, videos, articles, sky is the limitKeeps your image as the field expertMeasure how your audience respond to your content 36 18/12/2011 Social Media in Egypt
  34. 34. Integrate!37 Social Media in Egypt 18/12/2011
  35. 35. LISTEN, LISTEN & LISTEN No listening without Engagement No Engagement without listening
  36. 36. Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 39 18/12/2011 Social Media in Egypt
  37. 37. Summary please!
  38. 38. landing pageContest & Giveaways Interesting content Booking
  39. 39. Build your video Share it Engage
  40. 40. 43 18/12/2011 Social Media in Egypt
  41. 41. Go Mobile! Geo-marketing FourSquare44 18/12/2011 Social Media in Egypt
  42. 42. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 18/12/201145

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