Social Media forEntreprenuers & Start-ups  Nairobi, July 17th  Fady Ramzy  Interact Egypt country Manager
InteractPlay Innovation
Nafurahia Kuwa hapa Nairobi !Digital Media consultant & speakerCo-founder of Interact EgyptSocial Media visionary & believ...
Egypt - The Power of Social Media                                      17/06/2011 4   Social Media for Entrepreneurs
Interact SpA-   Founded in 1995 in Italy-   Subsidiary of Eurel Group with offices in    Italy, Egypt & Luxemburg-   Inter...
Digital Television                                                         Digital Signageon Mobile                      o...
Semantic CMS                                     Content Existing                                     Assets CMS/ECM      ...
Social Media8                                    17/06/2011    Social Media For Entrepreneurs
Mobile Apps9                                    17/06/2011    Social Media For Entrepreneurs
LetsInteract
This event is currently                        TWEETED                  at this Very Moment          #FollowAfritech11   S...
What is the secret here?12   Social Media for Entrepreneurs   17/06/2011
Social Media For Entrepreneurs13                                    17/06/2011     Social Media For Entrepreneurs
The Entrepreneur                                       17/06/2011 14   Social Media for Entrepreneurs
The African Dream                                       Unlocking Africa’s potentials                                     ...
Social Media is no longer a trend! It’s a   FUNDAMENTAL Business tool !16                                  17/06/2011     ...
Quick Facts
Facebook
FacebookWhat is interesting in statistics per continent is that   Africa is the most dynamiccontinent on Facebook gaining ...
YouTube                                    In May 2010                                      YouTube                       ...
17/06/201121   Social Media for Entrepreneurs
17/06/201122   Social Media for Entrepreneurs
Web 2.0Entrepreneurs!
Your Online Identity?!      Online                       Newsletters                                Website      Video    ...
Note 1:Social Media is a        Title Text paradigm shift
26   Social Media for Entrepreneurs   17/06/2011
What can social mediado for your business?
28   Social Media for Entrepreneurs   17/06/2011
Step 0:Set your goals
What’s Your   Goal!?                                      Business Relations?                                      Buildin...
What’s Your             Budget?     Cost Effective     Necessary not Complementary31                                      ...
Message you                            What is the                            want to send?!                            Re...
TargetDo you know yourAudience!?Know them wellUnderstand their languageand their MediumsAKA : Social Networks!33          ...
Tool                                      What’s Your                                      and Why!?                      ...
Step 1:Build your identity
Your Social Media “Identity”                                           Facebook          Linkedin                         ...
37   Social Media for Entrepreneurs   17/06/2011
Twitter38   Social Media for Entrepreneurs   17/06/2011
Linkedin39   Social Media for Entrepreneurs   17/06/2011
Flickr40   Social Media for Entrepreneurs   17/06/2011
YouTube41   Social Media for Entrepreneurs   17/06/2011
SlideShare42   Social Media for Entrepreneurs   17/06/2011
Finally – Integrate!43   Social Media for Entrepreneurs   17/06/2011
Step 2:Promote it
45   Social Media for Entrepreneurs   17/06/2011
Email signature46   Social Media for Entrepreneurs   17/06/2011
Newsletter47   Social Media for Entrepreneurs   17/06/2011
Blog 48   Social Media for Entrepreneurs   17/06/2011
Cross Promote49   Social Media for Entrepreneurs   17/06/2011
Note 2:  atience  ersistence   Title Text  assion
Step 3:Listen - Engage
Note 3: No listening without     EngagementNo Engagement without      listening
LISTEN                                   People want their service/Product                                   Providers, to...
EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity!   54   ...
Build Trust & Credibility                           portray yourself as an Expert                  it shows how establishe...
Be Fun                  use attractive means to capture the attention.                         Social Media is not newspap...
Step 4:Build a strategy
The Magical Methodology                                               Plan                                                ...
Fail to plan, is plan to fail!                                         Priority Of Your Needs                             ...
Share “Valuable” ContentContent is   KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, vide...
Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twit...
Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplifica...
Boost your influencePersonal Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can...
Step 5:Boost your business
Note 4:Dont Sell You do not make money with social media, you makemoney with people who know, like and             trust y...
Note 5:“Look for broken  arms” Andy Duncan
Note 6:        KISS          =Keep It Super Simple
True Stories from        a    Web 3.0    Smart-up
Story 1:Stay connected
70                                    17/06/2011     Social Media for Entrepreneurs
71                                    17/06/2011     Social Media for Entrepreneurs
Lesson learned:Always connect with         Title Text people you meet,   email or talk to
Story 2:Building business  partnerships
74                                    17/06/2011     Social Media for Entrepreneurs
75                                    17/06/2011     Social Media for Entrepreneurs
Lesson learned:  Always seek newconnections of similar      profiles
Story 3:The Egyptian Revolution
78                                    17/06/2011     Social Media for Entrepreneurs
Lesson learned:  Provide valuablecontent, for free               sometimes
Story 4: The Europeaninvestment bank     report
81                                    17/06/2011     Social Media for Entrepreneurs
Lesson learned:The more effort you  invest, the more exposure you get
Interact Egypt              http://Egypt.interact.it     Asante   Twitter: @interactegypt              Facebook & Linkedin...
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Social media for African Entrepreneurs - Afritech, Nairobi 17-06

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Keynote speech by Fady Ramzy about unleashing business in Africa by empowering entrepreneurs and start-ups do business online.

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Social media for African Entrepreneurs - Afritech, Nairobi 17-06

  1. 1. Social Media forEntreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager
  2. 2. InteractPlay Innovation
  3. 3. Nafurahia Kuwa hapa Nairobi !Digital Media consultant & speakerCo-founder of Interact EgyptSocial Media visionary & believer 17/06/2011 3 Social Media for Entrepreneurs
  4. 4. Egypt - The Power of Social Media 17/06/2011 4 Social Media for Entrepreneurs
  5. 5. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 17/06/20115 Social Media For Entrepreneurs
  6. 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Social Media For Entrepreneurs 17/06/2011
  7. 7. Semantic CMS Content Existing Assets CMS/ECM Online TV7 17/06/2011 Social Media For Entrepreneurs
  8. 8. Social Media8 17/06/2011 Social Media For Entrepreneurs
  9. 9. Mobile Apps9 17/06/2011 Social Media For Entrepreneurs
  10. 10. LetsInteract
  11. 11. This event is currently TWEETED at this Very Moment #FollowAfritech11 Social Media for Entrepreneurs 17/06/2011
  12. 12. What is the secret here?12 Social Media for Entrepreneurs 17/06/2011
  13. 13. Social Media For Entrepreneurs13 17/06/2011 Social Media For Entrepreneurs
  14. 14. The Entrepreneur 17/06/2011 14 Social Media for Entrepreneurs
  15. 15. The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 17/06/2011 15 Social Media for Entrepreneurs
  16. 16. Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool !16 17/06/2011 INTERACT SOCIAL MEDIA SPACE
  17. 17. Quick Facts
  18. 18. Facebook
  19. 19. FacebookWhat is interesting in statistics per continent is that Africa is the most dynamiccontinent on Facebook gaining more than 50% of its Facebook users in the last6 months! Socialbakers 17/06/2011 19 Social Media for Entrepreneurs
  20. 20. YouTube In May 2010 YouTube launched locally in South Africa 17/06/201120 Social Media for Entrepreneurs
  21. 21. 17/06/201121 Social Media for Entrepreneurs
  22. 22. 17/06/201122 Social Media for Entrepreneurs
  23. 23. Web 2.0Entrepreneurs!
  24. 24. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO World Web Data Analytics Mobile 17/06/2011 24 Social Media For Entrepreneurs
  25. 25. Note 1:Social Media is a Title Text paradigm shift
  26. 26. 26 Social Media for Entrepreneurs 17/06/2011
  27. 27. What can social mediado for your business?
  28. 28. 28 Social Media for Entrepreneurs 17/06/2011
  29. 29. Step 0:Set your goals
  30. 30. What’s Your Goal!? Business Relations? Building Awareness? Selling?30 17/06/2011 Social Media for Entrepreneurs
  31. 31. What’s Your Budget? Cost Effective Necessary not Complementary31 17/06/2011 Social Media for Entrepreneurs
  32. 32. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image.32 17/06/2011 Social Media for Entrepreneurs
  33. 33. TargetDo you know yourAudience!?Know them wellUnderstand their languageand their MediumsAKA : Social Networks!33 17/06/2011 Social Media for Entrepreneurs
  34. 34. Tool What’s Your and Why!? Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals34 17/06/2011 Social Media for Entrepreneurs
  35. 35. Step 1:Build your identity
  36. 36. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 17/06/2011 36 Social Media For Entrepreneurs
  37. 37. 37 Social Media for Entrepreneurs 17/06/2011
  38. 38. Twitter38 Social Media for Entrepreneurs 17/06/2011
  39. 39. Linkedin39 Social Media for Entrepreneurs 17/06/2011
  40. 40. Flickr40 Social Media for Entrepreneurs 17/06/2011
  41. 41. YouTube41 Social Media for Entrepreneurs 17/06/2011
  42. 42. SlideShare42 Social Media for Entrepreneurs 17/06/2011
  43. 43. Finally – Integrate!43 Social Media for Entrepreneurs 17/06/2011
  44. 44. Step 2:Promote it
  45. 45. 45 Social Media for Entrepreneurs 17/06/2011
  46. 46. Email signature46 Social Media for Entrepreneurs 17/06/2011
  47. 47. Newsletter47 Social Media for Entrepreneurs 17/06/2011
  48. 48. Blog 48 Social Media for Entrepreneurs 17/06/2011
  49. 49. Cross Promote49 Social Media for Entrepreneurs 17/06/2011
  50. 50. Note 2: atience ersistence Title Text assion
  51. 51. Step 3:Listen - Engage
  52. 52. Note 3: No listening without EngagementNo Engagement without listening
  53. 53. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them!53 17/06/2011 INTERACT SOCIAL MEDIA SPACE
  54. 54. EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity! 54 17/06/2011 INTERACT SOCIAL MEDIA SPACE
  55. 55. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too!55 17/06/2011 INTERACT SOCIAL MEDIA SPACE
  56. 56. Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively56 17/06/2011 INTERACT SOCIAL MEDIA SPACE
  57. 57. Step 4:Build a strategy
  58. 58. The Magical Methodology Plan Do Check Act 58 17/06/2011 Social Media for Entrepreneurs
  59. 59. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 59 Social Media for Entrepreneurs 17/06/2011
  60. 60. Share “Valuable” ContentContent is KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, videos, articles, sky is the limitKeeps your image as the field expertMeasure how your audience respond to your content 60 17/06/2011 Social Media for Entrepreneurs
  61. 61. Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twitter stream that only deals with menuupdates or sales — people want to engage with a brand.Make it Personal! 61 17/06/2011 Social Media for Entrepreneurs
  62. 62. Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 62 17/06/2011 Social Media for Entrepreneurs
  63. 63. Boost your influencePersonal Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Personal Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 63 17/06/2011 Social Media for Entrepreneurs
  64. 64. Step 5:Boost your business
  65. 65. Note 4:Dont Sell You do not make money with social media, you makemoney with people who know, like and trust you.
  66. 66. Note 5:“Look for broken arms” Andy Duncan
  67. 67. Note 6: KISS =Keep It Super Simple
  68. 68. True Stories from a Web 3.0 Smart-up
  69. 69. Story 1:Stay connected
  70. 70. 70 17/06/2011 Social Media for Entrepreneurs
  71. 71. 71 17/06/2011 Social Media for Entrepreneurs
  72. 72. Lesson learned:Always connect with Title Text people you meet, email or talk to
  73. 73. Story 2:Building business partnerships
  74. 74. 74 17/06/2011 Social Media for Entrepreneurs
  75. 75. 75 17/06/2011 Social Media for Entrepreneurs
  76. 76. Lesson learned: Always seek newconnections of similar profiles
  77. 77. Story 3:The Egyptian Revolution
  78. 78. 78 17/06/2011 Social Media for Entrepreneurs
  79. 79. Lesson learned: Provide valuablecontent, for free sometimes
  80. 80. Story 4: The Europeaninvestment bank report
  81. 81. 81 17/06/2011 Social Media for Entrepreneurs
  82. 82. Lesson learned:The more effort you invest, the more exposure you get
  83. 83. Interact Egypt http://Egypt.interact.it Asante Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Sana Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 17/06/201183

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