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INTERACT SOCIAL
MEDIA WOKSHOP
Social Media Facts &
Figures




Cairo, June 23rd

Fady Ramzy
Interact Egypt country Manager
What is Social Media?
Definition of Social Media

 Various activities Online;
 Integrating technology and
 Encompassing
 “SOCIAL INTERACTION”
 through the construction of
 Words, Pictures, Videos, &
 Audios! - wikipedia
4   INTERACT SOCIAL MEDIA SPACE   01/07/2010
Social Media
 World Wide Trends
Social Media is no longer a trend!
    It’s a   FUNDAMENTAL
    marketing technique!




6                                      01/07/2010
         INTERACT SOCIAL MEDIA SPACE
What is your customer doing over Social Media?

    Searching

    Blogging

    Sharing

    Online Chatting

    Social Networking

    Playing games



7       INTERACT SOCIAL MEDIA SPACE   01/07/2010
How Do People Really                                                               Think!?

      90%       Trust the
                                                                                                                41%
                                                                                                            Trust search Engine
                                                                                                                 Result Ads
            recommendation
            of people Known


                                                                               70%
                                                                        Trust consumers
                                                                      opinions online & also
                                                                         Brand Websites
Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire



                                                                                                   01/07/2010
        8              INTERACT SOCIAL MEDIA SPACE
73%
                                                       have read a blog



Social Media still on rise: Comparative global study



                                                                   01/07/2010
        9               INTERACT SOCIAL MEDIA SPACE
45%
                                                       have started a blog




Social Media still on rise: Comparative global study


                                                                     01/07/2010
        10              INTERACT SOCIAL MEDIA SPACE
34%
                                                       have opinions about
                                                       products in their blog


Social Media still on rise: Comparative global study



                                                                       01/07/2010
        11              INTERACT SOCIAL MEDIA SPACE
36%
                                        have positive opinions
                                       about companies that has
                                                blog

Social Media still on rise: Comparative global study



                                                             01/07/2010
        12              INTERACT SOCIAL MEDIA SPACE
A shift from a              Monologue
                              Communication

                            to a   Dialogue            !!

                                          01/07/2010
13   INTERACT SOCIAL MEDIA SPACE
Content is the
                    newDemocracy
           Social Media is the place where people’s voices
                                          can be heard!!
                                        “Brain solis” –The social Media Manifesto




                                       01/07/2010
14   INTERACT SOCIAL MEDIA SPACE
Types of Social Media Users




“It’s about Conversations. And the
best Communicators, start as the best
Listeners”
Brian Solis- Social Media Manifesto
Facebook
The Typical Facebook User




                                           01/07/2010
18   INTERACT SOCIAL MEDIA SPACE
over   400 million users
                                                      70% are outside the United States

Average user spends more than     55 minutes on Facebook per day

                                  over   20 millions Become fans of pages everyday
around   50% of active users log on everyday
                                                          01/07/2010
   19      INTERACT SOCIAL MEDIA SPACE
Mobile Usage for Facebook



                                                            500,000                active applications on Facebook!




60 million Facebook users engage with FB Connect on external websites every
                                                                                                            month.



              Over      100 million active users, currently access Facebook through
                                                           mobiles

                                               People that use Facebook on their   mobile devices
                                                                    are twice more active than non mobile users
     Data compiled by website–monitoring.com



                                                                      01/07/2010
20              INTERACT SOCIAL MEDIA SPACE
What about
Facebook
   in
 MENA??
Facebook in the Middle East and North Africa



              15 million active users across the MENA.
                                     Tunisia
                                     10%                                     UAE 11%
Morocco
12%

                                               Egypt                Saudi
                                               22%                  Arabia
                                                                    15%


      MENA’S TOP FIVE FACEBOOK MARKETS
      ACCOUNT FOR 70% OF ALL USERS IN THE REGION


                                                       01/07/2010
 22    INTERACT SOCIAL MEDIA SPACE
Egypt
                                                       22%




Number of users on Facebook in Egypt:     3,436,140
                                                     And Counting…..!

                           Penetration in Egypt:   4.21 %

                      Online penetration in Egypt:   27.34 %
                                                        01/07/2010
   23    INTERACT SOCIAL MEDIA SPACE
Egypt
                                         22%




                                   62%
                    Males using Facebook


                                         01/07/2010
24   INTERACT SOCIAL MEDIA SPACE
Egypt
                                     22%




                   Age Groups on Facebook

48%                                                28%
From 18-24                                         From 25-34




                                      01/07/2010
25   INTERACT SOCIAL MEDIA SPACE
You
Tube
Broadcast Yourself




                                    Exceeds the    2 billion
                                           Views per day




Data compiled by website–monitoring.com



                                                           01/07/2010
       27            INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself




                                          24 hours
              Hours of videos uploaded every minute




Data compiled by website–monitoring.com


                                                     01/07/2010
     28        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself




                                    15 minutes
            What an average user spends on You Tube daily




Data compiled by website–monitoring.com


                                             01/07/2010
     29        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself




                            100’s of millions
                Of videos are watched on mobile devices
                              every month
Data compiled by website–monitoring.com


                                             01/07/2010
     30        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself



Over 3 million
People are connected
and auto-sharing
to at least

one social
network

Data compiled by website–monitoring.com


                                             01/07/2010
     31        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself



                                             In Egypt

                              Ranked 3
                                       rd      most visited
          website in Egypt, after Google and Facebook.

Data compiled by website –monitoring.com


                                                 01/07/2010
     32        INTERACT SOCIAL MEDIA SPACE
Good morning!

         Micro-Blogging
around 106 million
                    Registered Twitter users
                         worldwide



                                    01/07/2010
34   INTERACT SOCIAL MEDIA SPACE
And Counting!


                                   01/07/2010
35   INTERACT SOCIAL MEDIA SPACE
55 Million
                          tweets per day




                                         01/07/2010
36   INTERACT SOCIAL MEDIA SPACE
40 Million
                                   Active User



Mashable


                                                 01/07/2010
     37    INTERACT SOCIAL MEDIA SPACE
300,000
                         New users everyday



Mashable


                                                   01/07/2010
     38    INTERACT SOCIAL MEDIA SPACE
From 10 to 15 Billion tweets
                 from April 2010 till now!



Mashable


                                         01/07/2010
     39    INTERACT SOCIAL MEDIA SPACE
600 million
                                             Queries
                                            Everyday!




digitalbuzzblog


                                                        01/07/2010
  40          INTERACT SOCIAL MEDIA SPACE
37% of twitter users
             Update their statuses through mobile




Mashable


                                         01/07/2010
     41    INTERACT SOCIAL MEDIA SPACE
Thursday
& Friday

Are the most Active
Days on Twitter
http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/


                                                                               01/07/2010
        42            INTERACT SOCIAL MEDIA SPACE
Twitter
 In The Middle East


In 2009 ..


Twitter had increased from   2000 – 4000 user across the Middle East Region!!
                                          A Few?!
In 2010 ..

Now estimates say that there   30,000 up to 40,000 users in the Region!



    01/07/2010
            INTERACT SOCIAL MEDIA SPACE
                                          Still Counting!!                      43
Twitter In Egypt




Egyptians on Twitter are increasing in number.




   44    INTERACT SOCIAL MEDIA SPACE             01/07/2010
Twitter In Italy??

 First Italian
 tweet ever
 came from
  Interact!!




  45   INTERACT SOCIAL MEDIA SPACE   01/07/2010
Workshop is currently
                      TWEETED
                  at this Very Moment
                     #followinteract


46   INTERACT SOCIAL MEDIA SPACE   01/07/2010
Tweetups :MENA




Tweetups are informal
meetings made by twitter users. So far in: Lebanon, Jordan,
Dubai,Oman,Saudi, Egypt..etc
  47   INTERACT SOCIAL MEDIA SPACE       01/07/2010
Tweetups in Egypt




 The "Cairo Tweetup" is a series of
 laid-back, informal meeting between
 Twitter users based in Cairo.
 Like
        GEEKFEST

 48     INTERACT SOCIAL MEDIA SPACE    01/07/2010
Linked in




  The Ultimate Business social media Network
Relationships Matter

                              68,666,987
                             Registered User on Linked in




       Gender                                                      Gender

                                                                            25- 34
                   Male
                                                                            18- 24
                   Females                                                  35- 54



                                                      01/07/2010
50   INTERACT SOCIAL MEDIA SPACE
Relationships Matter



                                                                                       43%
                                                                                          Use Linked in
                                                                                       For business
                                                                                             Purposes




http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/


                                                                          01/07/2010
        51             INTERACT SOCIAL MEDIA SPACE
Professional Networking
                                                                                                      Head Hunting

                                               B2C Marketing



       B2B Marketing



Business Events/News Promotion




                                  Employee Validating


http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/


                                                                                         01/07/2010
        52             INTERACT SOCIAL MEDIA SPACE
Linked in




Linked in Helped us Know   You
Social Media Over Mobile




                                    01/07/2010
54    INTERACT SOCIAL MEDIA SPACE
2010




55                                        01/07/2010
     INTERACT SOCIAL MEDIA SPACE
Mobile Applications




“the mobile app market will be worth $25 Billion by 2014”
                                          - Juniper Research




     INTERACT SOCIAL MEDIA SPACE
              01/07/2010                                  56
Social Media Over Mobile



                              47%                Browse Social Media Network Sites




      34%                      Chat on social media networks




        33%                               post photos on social media networks
                                          and 33% also forward items.



                                                      01/07/2010
57   INTERACT SOCIAL MEDIA SPACE
Create your Content
    Share it on

 Spread it on linked
and      all about it!
  You are Present!

                                    01/07/2010
 58   INTERACT SOCIAL MEDIA SPACE
Interact Egypt
                                                 7B Omar Shaaban,
                                                 Nasr city, Cairo
                                                 http://Egypt.interact.it
                          Grazie!




                                    01/07/2010
59   INTERACT SOCIAL MEDIA SPACE

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Social Media Workshop : Social Media Facts and Figures

  • 1. INTERACT SOCIAL MEDIA WOKSHOP Social Media Facts & Figures Cairo, June 23rd Fady Ramzy Interact Egypt country Manager
  • 2. What is Social Media?
  • 3. Definition of Social Media Various activities Online; Integrating technology and Encompassing “SOCIAL INTERACTION” through the construction of Words, Pictures, Videos, & Audios! - wikipedia
  • 4. 4 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 5. Social Media World Wide Trends
  • 6. Social Media is no longer a trend! It’s a FUNDAMENTAL marketing technique! 6 01/07/2010 INTERACT SOCIAL MEDIA SPACE
  • 7. What is your customer doing over Social Media? Searching Blogging Sharing Online Chatting Social Networking Playing games 7 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 8. How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand Websites Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 01/07/2010 8 INTERACT SOCIAL MEDIA SPACE
  • 9. 73% have read a blog Social Media still on rise: Comparative global study 01/07/2010 9 INTERACT SOCIAL MEDIA SPACE
  • 10. 45% have started a blog Social Media still on rise: Comparative global study 01/07/2010 10 INTERACT SOCIAL MEDIA SPACE
  • 11. 34% have opinions about products in their blog Social Media still on rise: Comparative global study 01/07/2010 11 INTERACT SOCIAL MEDIA SPACE
  • 12. 36% have positive opinions about companies that has blog Social Media still on rise: Comparative global study 01/07/2010 12 INTERACT SOCIAL MEDIA SPACE
  • 13. A shift from a Monologue Communication to a Dialogue !! 01/07/2010 13 INTERACT SOCIAL MEDIA SPACE
  • 14. Content is the newDemocracy Social Media is the place where people’s voices can be heard!! “Brain solis” –The social Media Manifesto 01/07/2010 14 INTERACT SOCIAL MEDIA SPACE
  • 15. Types of Social Media Users “It’s about Conversations. And the best Communicators, start as the best Listeners” Brian Solis- Social Media Manifesto
  • 16.
  • 18. The Typical Facebook User 01/07/2010 18 INTERACT SOCIAL MEDIA SPACE
  • 19. over 400 million users 70% are outside the United States Average user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everyday around 50% of active users log on everyday 01/07/2010 19 INTERACT SOCIAL MEDIA SPACE
  • 20. Mobile Usage for Facebook 500,000 active applications on Facebook! 60 million Facebook users engage with FB Connect on external websites every month. Over 100 million active users, currently access Facebook through mobiles People that use Facebook on their mobile devices are twice more active than non mobile users Data compiled by website–monitoring.com 01/07/2010 20 INTERACT SOCIAL MEDIA SPACE
  • 21. What about Facebook in MENA??
  • 22. Facebook in the Middle East and North Africa 15 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION 01/07/2010 22 INTERACT SOCIAL MEDIA SPACE
  • 23. Egypt 22% Number of users on Facebook in Egypt: 3,436,140 And Counting…..! Penetration in Egypt: 4.21 % Online penetration in Egypt: 27.34 % 01/07/2010 23 INTERACT SOCIAL MEDIA SPACE
  • 24. Egypt 22% 62% Males using Facebook 01/07/2010 24 INTERACT SOCIAL MEDIA SPACE
  • 25. Egypt 22% Age Groups on Facebook 48% 28% From 18-24 From 25-34 01/07/2010 25 INTERACT SOCIAL MEDIA SPACE
  • 27. Broadcast Yourself Exceeds the 2 billion Views per day Data compiled by website–monitoring.com 01/07/2010 27 INTERACT SOCIAL MEDIA SPACE
  • 28. Broadcast Yourself 24 hours Hours of videos uploaded every minute Data compiled by website–monitoring.com 01/07/2010 28 INTERACT SOCIAL MEDIA SPACE
  • 29. Broadcast Yourself 15 minutes What an average user spends on You Tube daily Data compiled by website–monitoring.com 01/07/2010 29 INTERACT SOCIAL MEDIA SPACE
  • 30. Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every month Data compiled by website–monitoring.com 01/07/2010 30 INTERACT SOCIAL MEDIA SPACE
  • 31. Broadcast Yourself Over 3 million People are connected and auto-sharing to at least one social network Data compiled by website–monitoring.com 01/07/2010 31 INTERACT SOCIAL MEDIA SPACE
  • 32. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook. Data compiled by website –monitoring.com 01/07/2010 32 INTERACT SOCIAL MEDIA SPACE
  • 33. Good morning! Micro-Blogging
  • 34. around 106 million Registered Twitter users worldwide 01/07/2010 34 INTERACT SOCIAL MEDIA SPACE
  • 35. And Counting! 01/07/2010 35 INTERACT SOCIAL MEDIA SPACE
  • 36. 55 Million tweets per day 01/07/2010 36 INTERACT SOCIAL MEDIA SPACE
  • 37. 40 Million Active User Mashable 01/07/2010 37 INTERACT SOCIAL MEDIA SPACE
  • 38. 300,000 New users everyday Mashable 01/07/2010 38 INTERACT SOCIAL MEDIA SPACE
  • 39. From 10 to 15 Billion tweets from April 2010 till now! Mashable 01/07/2010 39 INTERACT SOCIAL MEDIA SPACE
  • 40. 600 million Queries Everyday! digitalbuzzblog 01/07/2010 40 INTERACT SOCIAL MEDIA SPACE
  • 41. 37% of twitter users Update their statuses through mobile Mashable 01/07/2010 41 INTERACT SOCIAL MEDIA SPACE
  • 42. Thursday & Friday Are the most Active Days on Twitter http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ 01/07/2010 42 INTERACT SOCIAL MEDIA SPACE
  • 43. Twitter In The Middle East In 2009 .. Twitter had increased from 2000 – 4000 user across the Middle East Region!! A Few?! In 2010 .. Now estimates say that there 30,000 up to 40,000 users in the Region! 01/07/2010 INTERACT SOCIAL MEDIA SPACE Still Counting!! 43
  • 44. Twitter In Egypt Egyptians on Twitter are increasing in number. 44 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 45. Twitter In Italy?? First Italian tweet ever came from Interact!! 45 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 46. Workshop is currently TWEETED at this Very Moment #followinteract 46 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 47. Tweetups :MENA Tweetups are informal meetings made by twitter users. So far in: Lebanon, Jordan, Dubai,Oman,Saudi, Egypt..etc 47 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 48. Tweetups in Egypt The "Cairo Tweetup" is a series of laid-back, informal meeting between Twitter users based in Cairo. Like GEEKFEST 48 INTERACT SOCIAL MEDIA SPACE 01/07/2010
  • 49. Linked in The Ultimate Business social media Network
  • 50. Relationships Matter 68,666,987 Registered User on Linked in Gender Gender 25- 34 Male 18- 24 Females 35- 54 01/07/2010 50 INTERACT SOCIAL MEDIA SPACE
  • 51. Relationships Matter 43% Use Linked in For business Purposes http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/ 01/07/2010 51 INTERACT SOCIAL MEDIA SPACE
  • 52. Professional Networking Head Hunting B2C Marketing B2B Marketing Business Events/News Promotion Employee Validating http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/ 01/07/2010 52 INTERACT SOCIAL MEDIA SPACE
  • 53. Linked in Linked in Helped us Know You
  • 54. Social Media Over Mobile 01/07/2010 54 INTERACT SOCIAL MEDIA SPACE
  • 55. 2010 55 01/07/2010 INTERACT SOCIAL MEDIA SPACE
  • 56. Mobile Applications “the mobile app market will be worth $25 Billion by 2014” - Juniper Research INTERACT SOCIAL MEDIA SPACE 01/07/2010 56
  • 57. Social Media Over Mobile 47% Browse Social Media Network Sites 34% Chat on social media networks 33% post photos on social media networks and 33% also forward items. 01/07/2010 57 INTERACT SOCIAL MEDIA SPACE
  • 58. Create your Content Share it on Spread it on linked and all about it! You are Present! 01/07/2010 58 INTERACT SOCIAL MEDIA SPACE
  • 59. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it Grazie! 01/07/2010 59 INTERACT SOCIAL MEDIA SPACE