3. Definition of Social Media
Various activities Online;
Integrating technology and
Encompassing
“SOCIAL INTERACTION”
through the construction of
Words, Pictures, Videos, &
Audios! - wikipedia
6. Social Media is no longer a trend!
It’s a FUNDAMENTAL
marketing technique!
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7. What is your customer doing over Social Media?
Searching
Blogging
Sharing
Online Chatting
Social Networking
Playing games
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8. How Do People Really Think!?
90% Trust the
41%
Trust search Engine
Result Ads
recommendation
of people Known
70%
Trust consumers
opinions online & also
Brand Websites
Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire
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9. 73%
have read a blog
Social Media still on rise: Comparative global study
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10. 45%
have started a blog
Social Media still on rise: Comparative global study
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11. 34%
have opinions about
products in their blog
Social Media still on rise: Comparative global study
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12. 36%
have positive opinions
about companies that has
blog
Social Media still on rise: Comparative global study
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13. A shift from a Monologue
Communication
to a Dialogue !!
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14. Content is the
newDemocracy
Social Media is the place where people’s voices
can be heard!!
“Brain solis” –The social Media Manifesto
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15. Types of Social Media Users
“It’s about Conversations. And the
best Communicators, start as the best
Listeners”
Brian Solis- Social Media Manifesto
19. over 400 million users
70% are outside the United States
Average user spends more than 55 minutes on Facebook per day
over 20 millions Become fans of pages everyday
around 50% of active users log on everyday
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20. Mobile Usage for Facebook
500,000 active applications on Facebook!
60 million Facebook users engage with FB Connect on external websites every
month.
Over 100 million active users, currently access Facebook through
mobiles
People that use Facebook on their mobile devices
are twice more active than non mobile users
Data compiled by website–monitoring.com
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22. Facebook in the Middle East and North Africa
15 million active users across the MENA.
Tunisia
10% UAE 11%
Morocco
12%
Egypt Saudi
22% Arabia
15%
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
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23. Egypt
22%
Number of users on Facebook in Egypt: 3,436,140
And Counting…..!
Penetration in Egypt: 4.21 %
Online penetration in Egypt: 27.34 %
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24. Egypt
22%
62%
Males using Facebook
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25. Egypt
22%
Age Groups on Facebook
48% 28%
From 18-24 From 25-34
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27. Broadcast Yourself
Exceeds the 2 billion
Views per day
Data compiled by website–monitoring.com
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28. Broadcast Yourself
24 hours
Hours of videos uploaded every minute
Data compiled by website–monitoring.com
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29. Broadcast Yourself
15 minutes
What an average user spends on You Tube daily
Data compiled by website–monitoring.com
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30. Broadcast Yourself
100’s of millions
Of videos are watched on mobile devices
every month
Data compiled by website–monitoring.com
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31. Broadcast Yourself
Over 3 million
People are connected
and auto-sharing
to at least
one social
network
Data compiled by website–monitoring.com
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32. Broadcast Yourself
In Egypt
Ranked 3
rd most visited
website in Egypt, after Google and Facebook.
Data compiled by website –monitoring.com
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34. around 106 million
Registered Twitter users
worldwide
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35. And Counting!
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36. 55 Million
tweets per day
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37. 40 Million
Active User
Mashable
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38. 300,000
New users everyday
Mashable
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39. From 10 to 15 Billion tweets
from April 2010 till now!
Mashable
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40. 600 million
Queries
Everyday!
digitalbuzzblog
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41. 37% of twitter users
Update their statuses through mobile
Mashable
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42. Thursday
& Friday
Are the most Active
Days on Twitter
http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/
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43. Twitter
In The Middle East
In 2009 ..
Twitter had increased from 2000 – 4000 user across the Middle East Region!!
A Few?!
In 2010 ..
Now estimates say that there 30,000 up to 40,000 users in the Region!
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Still Counting!! 43
44. Twitter In Egypt
Egyptians on Twitter are increasing in number.
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45. Twitter In Italy??
First Italian
tweet ever
came from
Interact!!
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46. Workshop is currently
TWEETED
at this Very Moment
#followinteract
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47. Tweetups :MENA
Tweetups are informal
meetings made by twitter users. So far in: Lebanon, Jordan,
Dubai,Oman,Saudi, Egypt..etc
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48. Tweetups in Egypt
The "Cairo Tweetup" is a series of
laid-back, informal meeting between
Twitter users based in Cairo.
Like
GEEKFEST
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49. Linked in
The Ultimate Business social media Network
50. Relationships Matter
68,666,987
Registered User on Linked in
Gender Gender
25- 34
Male
18- 24
Females 35- 54
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51. Relationships Matter
43%
Use Linked in
For business
Purposes
http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/
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52. Professional Networking
Head Hunting
B2C Marketing
B2B Marketing
Business Events/News Promotion
Employee Validating
http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/
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55. 2010
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56. Mobile Applications
“the mobile app market will be worth $25 Billion by 2014”
- Juniper Research
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57. Social Media Over Mobile
47% Browse Social Media Network Sites
34% Chat on social media networks
33% post photos on social media networks
and 33% also forward items.
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58. Create your Content
Share it on
Spread it on linked
and all about it!
You are Present!
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59. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.it
Grazie!
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