Social Media Workshop : Social Media Facts and Figures

INTERACT SOCIAL MEDIA WOKSHOP Social Media Facts & Figures Cairo, June 23rd Fady Ramzy Interact Egypt country Manager

What is Social Media?

Definition of Social Media Various activities Online; Integrating technology and Encompassing “SOCIAL INTERACTION” through the construction of Words, Pictures, Videos, & Audios! - wikipedia

4 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Social Media World Wide Trends

Social Media is no longer a trend! It’s a FUNDAMENTAL marketing technique! 6 01/07/2010 INTERACT SOCIAL MEDIA SPACE

What is your customer doing over Social Media? Searching Blogging Sharing Online Chatting Social Networking Playing games 7 INTERACT SOCIAL MEDIA SPACE 01/07/2010

How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand Websites Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 01/07/2010 8 INTERACT SOCIAL MEDIA SPACE

73% have read a blog Social Media still on rise: Comparative global study 01/07/2010 9 INTERACT SOCIAL MEDIA SPACE

45% have started a blog Social Media still on rise: Comparative global study 01/07/2010 10 INTERACT SOCIAL MEDIA SPACE

34% have opinions about products in their blog Social Media still on rise: Comparative global study 01/07/2010 11 INTERACT SOCIAL MEDIA SPACE

36% have positive opinions about companies that has blog Social Media still on rise: Comparative global study 01/07/2010 12 INTERACT SOCIAL MEDIA SPACE

A shift from a Monologue Communication to a Dialogue !! 01/07/2010 13 INTERACT SOCIAL MEDIA SPACE

Content is the newDemocracy Social Media is the place where people’s voices can be heard!! “Brain solis” –The social Media Manifesto 01/07/2010 14 INTERACT SOCIAL MEDIA SPACE

Types of Social Media Users “It’s about Conversations. And the best Communicators, start as the best Listeners” Brian Solis- Social Media Manifesto

Facebook

The Typical Facebook User 01/07/2010 18 INTERACT SOCIAL MEDIA SPACE

over 400 million users 70% are outside the United States Average user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everyday around 50% of active users log on everyday 01/07/2010 19 INTERACT SOCIAL MEDIA SPACE

Mobile Usage for Facebook 500,000 active applications on Facebook! 60 million Facebook users engage with FB Connect on external websites every month. Over 100 million active users, currently access Facebook through mobiles People that use Facebook on their mobile devices are twice more active than non mobile users Data compiled by website–monitoring.com 01/07/2010 20 INTERACT SOCIAL MEDIA SPACE

What about Facebook in MENA??

Facebook in the Middle East and North Africa 15 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION 01/07/2010 22 INTERACT SOCIAL MEDIA SPACE

Egypt 22% Number of users on Facebook in Egypt: 3,436,140 And Counting…..! Penetration in Egypt: 4.21 % Online penetration in Egypt: 27.34 % 01/07/2010 23 INTERACT SOCIAL MEDIA SPACE

Egypt 22% 62% Males using Facebook 01/07/2010 24 INTERACT SOCIAL MEDIA SPACE

Egypt 22% Age Groups on Facebook 48% 28% From 18-24 From 25-34 01/07/2010 25 INTERACT SOCIAL MEDIA SPACE

You Tube

Broadcast Yourself Exceeds the 2 billion Views per day Data compiled by website–monitoring.com 01/07/2010 27 INTERACT SOCIAL MEDIA SPACE

Broadcast Yourself 24 hours Hours of videos uploaded every minute Data compiled by website–monitoring.com 01/07/2010 28 INTERACT SOCIAL MEDIA SPACE

Broadcast Yourself 15 minutes What an average user spends on You Tube daily Data compiled by website–monitoring.com 01/07/2010 29 INTERACT SOCIAL MEDIA SPACE

Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every month Data compiled by website–monitoring.com 01/07/2010 30 INTERACT SOCIAL MEDIA SPACE

Broadcast Yourself Over 3 million People are connected and auto-sharing to at least one social network Data compiled by website–monitoring.com 01/07/2010 31 INTERACT SOCIAL MEDIA SPACE

Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook. Data compiled by website –monitoring.com 01/07/2010 32 INTERACT SOCIAL MEDIA SPACE

Good morning! Micro-Blogging

around 106 million Registered Twitter users worldwide 01/07/2010 34 INTERACT SOCIAL MEDIA SPACE

And Counting! 01/07/2010 35 INTERACT SOCIAL MEDIA SPACE

55 Million tweets per day 01/07/2010 36 INTERACT SOCIAL MEDIA SPACE

40 Million Active User Mashable 01/07/2010 37 INTERACT SOCIAL MEDIA SPACE

300,000 New users everyday Mashable 01/07/2010 38 INTERACT SOCIAL MEDIA SPACE

From 10 to 15 Billion tweets from April 2010 till now! Mashable 01/07/2010 39 INTERACT SOCIAL MEDIA SPACE

600 million Queries Everyday! digitalbuzzblog 01/07/2010 40 INTERACT SOCIAL MEDIA SPACE

37% of twitter users Update their statuses through mobile Mashable 01/07/2010 41 INTERACT SOCIAL MEDIA SPACE

Thursday & Friday Are the most Active Days on Twitter http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ 01/07/2010 42 INTERACT SOCIAL MEDIA SPACE

Twitter In The Middle East In 2009 .. Twitter had increased from 2000 – 4000 user across the Middle East Region!! A Few?! In 2010 .. Now estimates say that there 30,000 up to 40,000 users in the Region! 01/07/2010 INTERACT SOCIAL MEDIA SPACE Still Counting!! 43

Twitter In Egypt Egyptians on Twitter are increasing in number. 44 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Twitter In Italy?? First Italian tweet ever came from Interact!! 45 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Workshop is currently TWEETED at this Very Moment #followinteract 46 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Tweetups :MENA Tweetups are informal meetings made by twitter users. So far in: Lebanon, Jordan, Dubai,Oman,Saudi, Egypt..etc 47 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Tweetups in Egypt The "Cairo Tweetup" is a series of laid-back, informal meeting between Twitter users based in Cairo. Like GEEKFEST 48 INTERACT SOCIAL MEDIA SPACE 01/07/2010

Linked in The Ultimate Business social media Network

Relationships Matter 68,666,987 Registered User on Linked in Gender Gender 25- 34 Male 18- 24 Females 35- 54 01/07/2010 50 INTERACT SOCIAL MEDIA SPACE

Relationships Matter 43% Use Linked in For business Purposes http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/ 01/07/2010 51 INTERACT SOCIAL MEDIA SPACE

Professional Networking Head Hunting B2C Marketing B2B Marketing Business Events/News Promotion Employee Validating http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/ 01/07/2010 52 INTERACT SOCIAL MEDIA SPACE

Linked in Linked in Helped us Know You

Social Media Over Mobile 01/07/2010 54 INTERACT SOCIAL MEDIA SPACE

2010 55 01/07/2010 INTERACT SOCIAL MEDIA SPACE

Mobile Applications “the mobile app market will be worth $25 Billion by 2014” - Juniper Research INTERACT SOCIAL MEDIA SPACE 01/07/2010 56

Social Media Over Mobile 47% Browse Social Media Network Sites 34% Chat on social media networks 33% post photos on social media networks and 33% also forward items. 01/07/2010 57 INTERACT SOCIAL MEDIA SPACE

Create your Content Share it on Spread it on linked and all about it! You are Present! 01/07/2010 58 INTERACT SOCIAL MEDIA SPACE

Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it Grazie! 01/07/2010 59 INTERACT SOCIAL MEDIA SPACE

Social Media Workshop : Social Media Facts and Figures

by Interact SpA on Jun 23, 2010

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Social Media Workshop : Social Media Facts and Figures Presentation Transcript