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Online identity management

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  • 1. Online IdentityManagement Cairo, July 10th Fady Ramzy Interact Egypt country Manager
  • 2. InteractPlay Innovation
  • 3. Interact Egypt- Launched in June 2009- Headquarter for MEA region operations- Customer base includes Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia and Italy- R&D hub for Web & Mobile innovations- Backed up by 15 years of Italian experience- From Interact SpA to InsideOut- Triple revenues in two years3 10/07/2011 Online Identity Management
  • 4. Who is Fady Ramzy?- Interact Egypt Country Manager- Digital media speaker- 13+ Digital Media experience- Egyptair.com- PMP, Boeing scholarship 10/07/20114 Online Identity Management
  • 5. What do we do?
  • 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Online Identity Management 10/07/2011
  • 7. Semantic Content Management Platforms Content Existing Assets CMS/ECM Online TV7 10/07/2011 Online Identity Management
  • 8. Digital Marketing8 10/07/2011 Online Identity Management
  • 9. Mobile VAS & Apps dev.9 10/07/2011 Online Identity Management
  • 10. LetsInteract
  • 11. This event is currently TWEETED at this Very Moment #InteractInnovation11 Online Identity Management 10/07/2011
  • 12. Agenda- Today’s challenge, the influencer in you!- Quick Facts- Your Online Identity- ORM- Social Media Influence- The networks12 10/07/2011 Online Identity Management
  • 13. The Challenge!- 2 volunteers- Quick simple questions- Seed the video- How many views can we get till end of day??13 10/07/2011 Online Identity Management
  • 14. Quick Facts
  • 15. Facebook
  • 16. FacebookWhat is interesting in statistics per continent is that Africa is the most dynamiccontinent on Facebook gaining more than 50% of its Facebook users in the last6 months! Socialbakers 10/07/2011 16 Online Identity Management
  • 17. 10/07/201117 Online Identity Management
  • 18. Your onlineIdentity??!
  • 19. 19 10/07/2011 Online Identity Management
  • 20. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity The SEO Ecosystem Web Data Analytics Mobile 10/07/2011 20 Online Identity Management
  • 21. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 10/07/2011 21 Online Identity Management
  • 22. Online Identity is aparadigm shift . . . Title Text Why ??!
  • 23. 23 Online Identity Management 10/07/2011
  • 24. 24 Online Identity Management 10/07/2011
  • 25. 25 Online Identity Management 10/07/2011
  • 26. 26 Online Identity Management 10/07/2011
  • 27. 27 Online Identity Management 10/07/2011
  • 28. 28 Online Identity Management 10/07/2011
  • 29. TheBrand Ambassador Title Text concept
  • 30. 30 Online Identity Management 10/07/2011
  • 31. 31 Online Identity Management 10/07/2011
  • 32. 32 Online Identity Management 10/07/2011
  • 33. Do you own your online identity? Title Text
  • 34. Online ReputationManagement
  • 35. ORM35 10/07/2011 Online Identity Management
  • 36. Whats that?Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media36 10/07/2011 Online Identity Management
  • 37. Why?- Your Customers are online- Your Prospects are online- Your Competitors are online- Your Employees are online- Your X-Employees are online- Your brand influencers are online37 10/07/2011 Online Identity Management
  • 38. The Process Listen Respond Engage Optimize Measure38 10/07/2011 Online Identity Management
  • 39. Look, Listen & Learn!- Improve customer satisfaction by gaining insights from consumers about their real needs- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.- Gain insights about competitors and their customers’ perceptions about their products and services.- Engage in more effective public relations by understanding who the real influencers are.- Provide early warning systems for reactive and defensive PR.39 10/07/2011 Online Identity Management
  • 40. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation40 10/07/2011 Online Identity Management
  • 41. MeasureThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 41 10/07/2011 Online Identity Management
  • 42. Boost your influencePersonal Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Personal Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 42 10/07/2011 Online Identity Management
  • 43. 43 10/07/2011 Online Identity Management
  • 44. Some tools- Blog monitoring BlogPulse, Google Blog search- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- Web Monitoring Google alerts, Google trends- Followers monitoring Friend and follow44 10/07/2011 Online Identity Management
  • 45. TheNetworks??!
  • 46. 46 10/07/2011 Online Identity Management
  • 47. 47 10/07/2011 Online Identity Management
  • 48. Interact Egypt http://Egypt.interact.it Shokran Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Gazilan Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 10/07/201148