Mobile marketing
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Mobile marketing integrated presentation during Social Media & Email marketing summit in Cairo - Interact and Michael Leander.

Mobile marketing integrated presentation during Social Media & Email marketing summit in Cairo - Interact and Michael Leander.

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  • 1. Mobile MarketingEngaging your targetaudienceCairo, December 21stFady RamzyInteract Egypt country Manager
  • 2. LetsInteract
  • 3. So far so good? #followinteract #SMMC3 Mobile marketing 21/12/2010
  • 4. 20104 21/12/2010 Mobile marketing
  • 5. Mobile Applications“the mobile app market will be worth $25 Billion by 2014” - Juniper Research5 Mobile marketing 21/12/2010
  • 6. 6 Mobile marketing 21/12/2010
  • 7. Why do I need a mobile marketing strategy? Unmatched Reach: Your brand in customer’s pocket Targeting and personalization: You know your customer Low data rates: Its is accessible The Applications rising tide: Unmatched potential now 7 21/12/2010 Mobile marketing
  • 8. Popular channels SMS: text + URL Mobile portals Mobile applications: Branded apps, advertising QR codes: Links and coupons Bluetooth marketing Mobile video 8 21/12/2010 Mobile marketing
  • 9. MobileApplications
  • 10. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media)10 Mobile marketing 21/12/2010
  • 11. MobileVideo
  • 12. New landscape for Mobile Video Mobile video services, now are not yet widespread but will grow fastly in the next years. Much of the growth will be fueled by increased bandwidth, lower data costs, and more advanced handheld devices.12 Mobile marketing
  • 13. Mobile video market – new opportunities A rising demand for Mobile Video services will create major new opportunities for brands13 Mobile marketing
  • 14. Mobile Video Services - Mobile TV - Video on Demand (VoD) - Video sharing - Viral video sharing Consumer-oriented mobile - Video blogging video services focuse on - Conversational video entertainment and social - Video portal networking - Multimedia ring-back tone - Mobile advertising - Social networking - Video messaging and video SMS - Video training Business-oriented mobile video - Interactive Voice and Video Response services emphasize enhanced (IVVR) communications and collaboration - Video sharing between a business and its customers14 Mobile marketing
  • 15. QR Codes
  • 16. 16 21/12/2010 Mobile marketing
  • 17. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! ‫شكرا‬ Fady Ramzy Mobile marketing: @Cyberzizo Linkedin: Fady Ramzy 21/12/201017