Mobile MarketingEngaging your targetaudienceCairo, December 21stFady RamzyInteract Egypt country Manager
LetsInteract
So far so good?            #followinteract                #SMMC3   Mobile marketing               21/12/2010
20104                             21/12/2010    Mobile marketing
Mobile Applications“the mobile app market will be worth $25 Billion by 2014”                                          - Ju...
6   Mobile marketing   21/12/2010
Why do I need a mobile marketing strategy? Unmatched Reach: Your brand in customer’s pocket Targeting and personalizatio...
Popular channels SMS: text + URL Mobile portals Mobile applications: Branded apps, advertising QR codes: Links and cou...
MobileApplications
1.Productivity                         (email, calendar,...)                        2.Services / Utilities                ...
MobileVideo
New landscape for Mobile Video                                 Mobile video                                 services, now ...
Mobile video market – new opportunities                           A rising demand for                           Mobile Vid...
Mobile Video Services - Mobile TV - Video on Demand (VoD) - Video sharing - Viral video sharing                    Consume...
QR Codes
16                      21/12/2010     Mobile marketing
Interact Egypt                            7B Omar Shaaban,                            Nasr city, Cairo     Grazie!        ...
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Mobile marketing

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Mobile marketing integrated presentation during Social Media & Email marketing summit in Cairo - Interact and Michael Leander.

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Mobile marketing

  1. 1. Mobile MarketingEngaging your targetaudienceCairo, December 21stFady RamzyInteract Egypt country Manager
  2. 2. LetsInteract
  3. 3. So far so good? #followinteract #SMMC3 Mobile marketing 21/12/2010
  4. 4. 20104 21/12/2010 Mobile marketing
  5. 5. Mobile Applications“the mobile app market will be worth $25 Billion by 2014” - Juniper Research5 Mobile marketing 21/12/2010
  6. 6. 6 Mobile marketing 21/12/2010
  7. 7. Why do I need a mobile marketing strategy? Unmatched Reach: Your brand in customer’s pocket Targeting and personalization: You know your customer Low data rates: Its is accessible The Applications rising tide: Unmatched potential now 7 21/12/2010 Mobile marketing
  8. 8. Popular channels SMS: text + URL Mobile portals Mobile applications: Branded apps, advertising QR codes: Links and coupons Bluetooth marketing Mobile video 8 21/12/2010 Mobile marketing
  9. 9. MobileApplications
  10. 10. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media)10 Mobile marketing 21/12/2010
  11. 11. MobileVideo
  12. 12. New landscape for Mobile Video Mobile video services, now are not yet widespread but will grow fastly in the next years. Much of the growth will be fueled by increased bandwidth, lower data costs, and more advanced handheld devices.12 Mobile marketing
  13. 13. Mobile video market – new opportunities A rising demand for Mobile Video services will create major new opportunities for brands13 Mobile marketing
  14. 14. Mobile Video Services - Mobile TV - Video on Demand (VoD) - Video sharing - Viral video sharing Consumer-oriented mobile - Video blogging video services focuse on - Conversational video entertainment and social - Video portal networking - Multimedia ring-back tone - Mobile advertising - Social networking - Video messaging and video SMS - Video training Business-oriented mobile video - Interactive Voice and Video Response services emphasize enhanced (IVVR) communications and collaboration - Video sharing between a business and its customers14 Mobile marketing
  15. 15. QR Codes
  16. 16. 16 21/12/2010 Mobile marketing
  17. 17. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Mobile marketing: @Cyberzizo Linkedin: Fady Ramzy 21/12/201017
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