Interact Online Tv


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Interact Online Tv

  1. 1. Online TV PlatformA complete, end-to-end video communication<br />
  2. 2. Contents<br />2<br />
  3. 3. The Solution<br />3<br />
  4. 4. Modules – 1 / Ingestion & Management<br />Content Ingestion<br />User friendly interface for uploading VOD content and transmit live feeds<br /><ul><li>Automatic trans-coding engine
  5. 5. Indexing and integration of custom metadata
  6. 6. Definition of advertising rules
  7. 7. Storage of logs and back-up of acquired files</li></ul>Content Management<br />DAM Console (Digital Asset Management)<br /><ul><li>Semantic-based and relational content organization
  8. 8. Granular access policies
  9. 9. Definition of playlists and content syndication policies
  10. 10. Definition of promotional campaigns on social media</li></ul>4<br />
  11. 11. Modules – 2 / Delivery & Playout<br />Distribution<br />Multiple delivery options<br /><ul><li>On-Site installation of delivery platforms in integration with existing infrastructure
  12. 12. Cloud Hosting Serving mode
  13. 13. Multi-channel Support (Web, IPTV, Mobile)</li></ul> Playout<br />Dynamic and interactive user experience<br /><ul><li>Web applications and desktop clients based on Flash Video
  14. 14. Custom interfaces
  15. 15. Control and content protection for any context of use</li></ul>5<br />
  16. 16. Modules - Measurement and Reporting<br />Reports<br /><ul><li>Monitoring of access and all forms of interaction (user requests, rating, etc.)
  17. 17. Multi-format data
  18. 18. Oracle, CSV, XML...
  19. 19. Holistic view of data</li></ul>Analysis <br /><ul><li>Drill-down reports
  20. 20. Chronological navigation</li></ul>Dashboard<br /><ul><li>Monitor KPIs / metrics
  21. 21. Customized reports for internal reference or external content providers</li></ul>6<br />
  22. 22. Highlights<br />7<br />
  23. 23. Semantic Intelligence<br />Online TV organizes contents according to semantic and relational criteria<br />Usingsemantic tags<br /><ul><li>Mapping relationships between contents
  24. 24. The system reconstructs the semantic ties by introducing a further level of meaning parallel to the visual communication</li></ul>Improve the navigability and search-ability of content and broaden the possibilities for data re-use and mash-up<br />8<br />
  25. 25. Flash Video<br /><ul><li>Adobe technologies are able to reach the largest number of web users: 97% worldwide, 80% on all online video markets
  26. 26. Flash Player adoption is growing steadily, with 8 millions new installations per week (statistics from beginning 2009)
  27. 27. The family of Flash Technology Server is characterized by and end-to-end approach, from content acquisition to delivery and user experience</li></ul>.<br />9<br />Online TV is based on market-leading video technologies<br />
  28. 28. ROI<br />Online TV maximizes the effectiveness of communication and the economic return<br /><ul><li>Through the analysis of user behavior, you can configure delivery strategies according to your defined targets
  29. 29. Opportunities for monetization:
  30. 30. Promotional Campaigns
  31. 31. Channel subscription
  32. 32. Video rental services and video downloads
  33. 33. Advertising space
  34. 34. With flexible setup of channels, zones, campaigns, and content targeting, you can ensure your users a live and on demand experience optimized according to their preferences - over the web up to full HD formats</li></ul>10<br />
  35. 35. User Experience<br />11<br />
  36. 36. User Experience <br />Based on web applications or desktop clients, user interfaces provide a dynamic and engaging user experience in accordance with your brand identity<br /><ul><li>Maximum content security and total control of delivery processes and content usage in any context
  37. 37. Customization of all interfaces, both in the back-end and in the front-end
  38. 38. Full integration with other engagement tools, such as social networks, via embedding, linking, mailing, sharing, RSS feeds, etc.
  39. 39. Advertising can be easily managed with maximum flexibility by including linear and nonlinear video clips, texts and all the standard IAB formats</li></ul>12<br />
  40. 40. Case Studies<br />13<br />
  41. 41. 14<br />Web TV & Asset Management<br />
  42. 42. Banca d’Italia – Central Bank of Italy<br />15<br />Project goal: to create a multimedia platform based on Adobe® Flash ® Media Server technology, which incorporates streaming video, real-time communication and corporate TV<br />Roll out: 3-6 months<br />Features<br />Media Portal<br /><ul><li>Linear environment able to offer a wide range of live and on demand contents
  43. 43. Portal design and multimedia management based on Interact Asset Management solutions</li></ul>Streaming Platform<br /><ul><li>Video on Demand onto intranet and Internet networks</li></li></ul><li>Enel – Enelbin Digital Asset Management<br />16<br />Project goal: To develop a platform for Enelmanagement and sharing of media assets<br />Roll out: 1-2 Months<br />Features<br /><ul><li>Ingestion and management of assets provided by the internal communication department – based on interact Media Asset Manager (MAM) Xmanager.
  44. 44. Portal dedicated to sharing content with partners</li></li></ul><li>Eni – Corporate TV<br />17<br />Project goal: to create a multimedia platform based on Adobe ® Flash ® Media Server technology, which incorporates streaming video, real-time communication and corporate TV<br />Roll out: 3-6 months<br />Features<br /><ul><li>Video on demand onto intranet and Internet networks
  45. 45. Integration with existing content management system and IT architectures</li></li></ul><li>WIND<br />18<br />Project goal: To develop a platform for video <br />streaming and video download for<br />and www.libero.itportals, and provide content protection for the video sharing <br />Roll out:3-6 months<br />Features<br /><ul><li>Automated workflow for the acquisition and publication of a wide range of contents coming from different content providers.
  46. 46. Contents delivered by channel on the basis of a schedule defined by the operator</li></li></ul><li>19<br />Rich Internet Applications<br />
  47. 47. Enel - Museum of Larderello/video<br />20<br />Project goal: To provide Enel Geothermal Energy Museum with a strong multimedia footprint including a large number of interactive videos. <br />The museum represents the leading edge of Enelcommunication, thanks to a wide use of interactive sensors, projectors, monitors, piloted lighting and other highly interactive tools, all in compliance with the standards of energy saving.<br />Roll out: 3-6 months<br />Features<br />Design<br /><ul><li>Design of video narrative storyboards
  48. 48. Content editing for texts inside videos and for the rest of the communication inside the museum (captions, panels, etc.).</li></ul>Video Production<br /><ul><li>Creation of 24 videos (introductory video and in-depth clips) with Adobe Production Premium
  49. 49. Creation of animated graphics for video, starting with static graphics for the museum
  50. 50. The flexibility of the Adobe Suite has ensured the final delivery of various formats and an optimal management of changes during construction</li></li></ul><li>Enel – Museo di Larderello/Website <br />21<br />Project goal: To present and enhance the visibility of Enel Geothermal Energy Museum. Just like the Museum, which deploys the most advanced audio/video technologies, the website hasbeen developed upon a highly dynamic, interactive and involving user interface<br />Roll out: 1 month<br />Features<br />Design<br /><ul><li>Design of site navigation paths, selection of the most significant works, translation of subjects of the museum rooms into topics that work for the web user</li></ul> Web design<br /><ul><li>3D Interface for navigation of content: creation of an abstract 3D virtual environment based on Adobe Flash and Papervision with static (images) and dynamic (video, slideshow) contents, in-depth descriptions and full-screen display.
  51. 51. Maintenance of coordinated graphic displayed in the museum, to create a web deja-vu in the user / visitor of the museum</li></li></ul><li>Video Marketing & Content Production<br />22<br />
  52. 52. Chamber of Deputies - Videochat Presidente Fini<br />23<br />Project goal: To open the online dialogue between institutions and citizens through the first video-chat held by President of the Chamber of Deputies - live on the Camera deiDeputati site at<br />Roll out: 15 days<br />Features<br /><ul><li>Scene set-up, shooting and live direction with cine-tv crew
  53. 53. Live Internet Streaming
  54. 54. Dedicated application development </li></ul> for the event (dedicated webpage, question forms, customized player)<br /><ul><li>Online Audit</li></li></ul><li>Enel – “Luce & Gas” Ad sitcom Viral Video<br />24<br />Project goal: tocreate a viral video marketing campaign “Luce & Gas” for the launch of Enel new commercial offer “EnergiaTuttoCompreso” (Energy All-Inclusive )<br />Luce & Gas is an ad sitcom centered on the<br />energy consumption of major household appliances in an interior<br />Roll out: 3 months<br />Features<br /><ul><li>Coverage of all the campaign creative and productive steps: target definition, planning, audience mapping and targeting, Creative, Production, Seeding, Cross Promotion and Tracking, Reporting
  55. 55. Positioning: over 50 video sharing sites and 200 social media sites covered
  56. 56. Results: more than 400,000 views in 30 days.</li></li></ul><li>Gxt – Gamebuster<br />25<br />Project goal: production of a TV sitcom called “Gamebuster “ set in a videogame shop for SATchannel GXT (Sky 146/147)<br />Roll out: 12 months<br />Features<br /><ul><li>Coverage of all the creative and production phases: pre-production, casting, location, cine-tv crew, organization, production, graphics, postproduction
  57. 57. Entirely filmed in interactvstudio1</li></li></ul><li>Social Media <br />Marketing <br />&<br /> Monitoring<br />26<br />
  58. 58. Camera dei Deputati - Internet Audit<br />27<br />Project goal: To analyze the way the Web and the blogosphere covered a specific political statement - the debate aboutthe racial laws following the statementsof Chamber of Deputies President Finion 16.12.2008<br />Roll out: 15 days<br />Features<br /><ul><li>Monitoring of online newspapers, blogs and the main social media, supported by a statistical analysis of Chamber websites traffic and accesses
  59. 59. Keywords Analysis and semantic consistency of results
  60. 60. Sentiment Analysis throughout the blogosphere</li></li></ul><li>28<br />Interactive TV /<br /> Mobile TV<br />
  61. 61. Wind Hellas (Greece)<br />Project goal: To develop and implement a platform for wireless multimedia that broadcast over GPRS network a variety of live and on demand contents. Roll out: 3-6 months<br />Features<br />Live broadcasting<br /><ul><li>TV channels streaming on customers’ mobile phones 24 hours a day, 7 days a week
  62. 62. Automatically switches from live TV source to a “program not available” source for contents with copyright constraints</li></ul>Video on Demand<br /><ul><li>Access to a wide variety of on demand contents automatically ingested from different content providers
  63. 63. Extensive network support – delivered to 2.5 and 3G devices</li></ul>29<br />
  64. 64. Mobinil<br />30<br />Project goal:To develop and implement a technological platform for wireless multimedia that broadcast over GPRS network 10 TVchannels, 4 FM radios and a variety of on demand contents.<br />Video streaming and video download services enrich the Wap portal Mobinil Life with best up to date contents from channels such El Arabia, El Mehwar, Moha comedy<br />Roll out: 3-6 months<br />Features<br /><ul><li>Live Broadcasting of 10 TV and 4 FM radio channels
  65. 65. Automatic ingestion and publishing workflow of on demand contents coming from different providers
  66. 66. Ready for GPRS and Edge</li></li></ul><li>Mobilink (Pakistan)<br />31<br />Project Goal: To provide, along with Arpu+ (Mobizone), a turnkey solution including MobilinkTV, the mobile portal designed for streaming services. The platform is capable of delivering live and on demand multimedia contents.<br />Roll out: 3-6 months<br />Features<br /><ul><li>Easy-to-use environment offering a wide set of live and on demand media.
  67. 67. Portal integration entirely based on X-manager content management system, which allows content aggregation and service delivery
  68. 68. interact Video System for multimedia management and mobile TV delivery leveraging MPEG-4 and 3GPP mobile streaming
  69. 69. Integration with the existing Web and WAP portal</li></li></ul><li>Djezzy (Algeria)<br />32<br />Project goal: To build rich multimedia service offerings and open OTA network to hundreds of content providers, enterprise and communities via an innovative multimedia mobile portal featuring headline news, sports, games and mobile TV contents. <br />Roll out: 3-6 months<br />Features<br />Mobile Portal<br /><ul><li>Easy-to-use environment offering a wide set of live and on demand media.
  70. 70. Portal design and management entirely based on X-manager content management system, which allows content aggregation and service delivery
  71. 71. interact Video System for multimedia management and mobile TV delivery</li></ul>Mobile TV<br /><ul><li>Live Broadcasting (streaming of 8 TV and 8 radio FM channels)
  72. 72. Video on Demand
  73. 73. Video Download
  74. 74. Ready for GPRS and Edge</li></li></ul><li>Interact Egypt<br />7B Omar Shaaban,<br />Nasr city, Cairo<br /><br /><br />Thank you!<br />14/01/2010<br />33<br />