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interact Digital Signage Picture Show
 

interact Digital Signage Picture Show

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interact SpA digital signage software solution for dynamic digital displays. Ideal for retail, educational, corporate communication, bank and finance, hospitality, entertainment and government. ...

interact SpA digital signage software solution for dynamic digital displays. Ideal for retail, educational, corporate communication, bank and finance, hospitality, entertainment and government. Picture Show is our powerful and easy to use digital signage solution.

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    interact Digital Signage Picture Show interact Digital Signage Picture Show Presentation Transcript

    • Picture Show Digital Signage
    • What is Digital Signage? • A new and unique medium that  q combines the power of mass  media with the precision of niche  marketing • Remotely controlled  distribution and playback of  digital content across networks  di it l t t t k of TV‐like devices  • Used for delivering visual  g messages and advertising  content to individual displays  and groups of displays and groups of displays 2 Picture Show
    • Why Digital Signage? • Reach your audience with the y right information at the right time … and keep in touch • Use it to: • Inform • Promote • Influence • Interact 3 Picture Show
    • Why Picture Show? End-to-end solution Control content display, distribution, and management Leverage interact all‐round professional services, from content production to  architecture design , system deployment and support architecture design system deployment and support Scalability and customization Fully configurable solution custom‐tailored to your business objectives, needs and  culture High-end technology in an easy-to-use product Manage all media: animated text, audio‐video clips, live feeds, interactive sources,  mobile, GPS mobile GPS Support True HD content Full web‐based implementation: easy and fast content upload and delivery Robust d future-proof f R b t and f t f foundation d ti Proven  software platform extending Knowledge Management concepts and functions  to Digital Signage domain Easy and fast content upload and delivery Easy and fast content upload and delivery Open to innovation (Web 2.0, HTML5, ..) Cost/Performance Extremely competitive compared with other implementations l ii d ih h i l i 4 Picture Show
    • How Picture Show can enhance your communication Refine your target Leverage a distributed network of playout devices for localized message delivery Involve your public High impact mutltimedia contents: full motion, full‐color video, sound Enhance users participation and feedback with support of interactive tools Optimize time-to-market time to market Update message in real‐time based on time of the day, day of the week, location, target  audience  Reduce costs related to communication Centralized management lowers initial and on‐going costs compared to other advertising  media Increase Revenues Impact on direct sales for retails: CAGR (compound annual growth rate)= 21%, faster than  Internet (18%) and traditional media advertising (2%) ‐ Source Deloitte Add new revenue channel selling spaces to 3rd party advertisers Add new revenue channel selling spaces to 3rd party advertisers Enhance Brand Awareness Enhance user experience branding the organization, products, services, location or  personnel  personnel 5 Picture Show
    • Picture Show workflow and functionalities Design & Organize Program & Schedule Connect & Go Live! Assemble programs for each window of the layout by dragging layout, Profile and configure y g g your digital multi-window Create multi window layouts within a signage network, by connecting display, with each window playing and dropping selected assets into a displays and setting playback independent content. Add window and defining the order you options. Content will be delivered background colors, re-adjust windows want them to appear. Add timing, automatically, with each player and reposition them with a simple transitions and animations; you can picking only the files that are new or c c a d drag. click and d ag also include interactivity interactivity. have changed. h h d Transfer your multimedia assets to Order programs into playlists, Control the playback on any player the central library by using a user- define their cycle periods and of the network and monitor system friendly interface and organize them schedule media playback for any performance via real-time network according to your preferences preferences. d t and ti date d time. health reports. 6 Picture Show
    • System Architecture & Components 7 Picture Show
    • Architecture Display Local Computer Media Player WEB Central Server Scheduled multimedia content broadcasted to targeted audiences from one control center f t l t 8 Picture Show
    • Central Server A powerful broadcasting resource XML-based media repository. Flexible media lifecycle management tools, from assembling to organizing, storing, and delivering to addressable audiences. Template-based presentation to achieve complete independence between content and presentation. Easily accessible to authorized users, from anywhere at anytime. h t ti All software upgrades and patches automatically distributed and installed on individual Media Players. 9 Picture Show
    • Media Player Highly optimized digital signage appliance A large format display to create an impressive, immersive experience for customers. A local embedded PC with web browsing capabilities ⁻ Runs and updates high-impact dynamic content on displays according to the plan set in place by the central server ⁻ Reports back on its health and on its content to ensure that the network is operating reliably Touch screen option to facilitate efficient deployments Optional i O ti l image recognition f iti functions ti Easy and flexible customization 10 Picture Show
    • Channel Programming By creating, collecting, using and re-using a set of elementary components (no programming required): Display Layout ‐ a template that contains variable data fields, organized as  independent zones, that authorized users can populate with media  content and preview.  content and preview Playlist ‐ a collection of media contents created by assembling any  combination of text, graphics, animation, video, sound and special  effects.  ff Timetable ‐ an organized list built by filling one‐time or recurring time  slots with specific variable start/end dates for each zone of the display 11 Picture Show
    • Content Management State-of-Art Functions Unchallenged capabilities in the areas of "easy publishing", profiling and  classification, format conversion, search and more The same proven, reliable engine powering portals and web communities  of our top customers Easy to Use Interface Users navigate the platform quickly and easily with an intuitive and  friendly user interface. The user interface makes extensive use of context  friendly user interface The user interface makes extensive use of context menus, rich web‐interfaces with drag and drop features, and widgets 12 Picture Show
    • Broadcast Distribution Smart, Smart optimized and cost-effective approach Based on channel plan/schedule programming, contents are automatically distributed to all designated players Players can be grouped by criteria (geography, demographics, etc.) and content assigned to one or more players or group of players Network control is simplified, minimizing the resources required to control and maintain the infrastructure Bidirectional control /monitoring eliminates downtime 13 Picture Show
    • Interactive functionalities Picture Show easily integrates: Touch screen Bluetooth Bl t th SMS RFID Smart Card Wi-fi GPS QRcode 14 Picture Show
    • The "No-Programming" Model Display WEB Media Player C t lS Central Server Local Computer Any authorized user can act as "editor" and access the central server functions from any web-connected computer to: Intranet Develop the screen layout for a specific display, display or for a group or class of displays Create playlists, by assembling content and effects to play in specific areas of the screen No scripting or p g p g programming g Define timetables Combine and schedule playlists on target displays according to specific timetables Control the operation remotely 15 Picture Show
    • System Highlights Open Architecture p Web-based, bi-directional communication, seamless integration with third party sytems Flexibility Powerful tools enable easy adaptation to customer's workflow and business rules Scalability Thousand of content channels supported from one control center Security Role functionality allows users/groups to be assigned different access rights for i f improved security. d i 16 Picture Show
    • Case: Mondadori Customer: Mondadori Franchising, mainItalian g, bookshop network Project Goal: To develop a Digital Signage system j p g g g y able to promote products and events throughout the shop networks Deployment and Results: Covers over 300 sales point all through Italy Multi-level management – Central Management by Mondadori Marketing Division – Upload and Integration of local contents by single sales points l i t Integration of 3rd party ads 17 Picture Show
    • Business Model 18 Picture Show
    • Picture Show is available as.. Licensed Software Customers hosts Picture Show software at their site, with no limitation Price tag depending on the number of players ⁻ Starter Edition - up to 10 players ⁻ Corporate Edition - up to 100 players ⁻ Professional Edition - up to 500 players ⁻ Custom Edition - more than 500 players Software as a Service Provides an on-line digital signage network Allows customers to access Picture Show software for a monthly subscription fee No software installation, no server hardware at customer's site Interact takes care of all the back-end work including implementation set up back end implementation, up, monitoring, updates, back-ups, server maintenance, and system recovery 19 Picture Show
    • Professional services Development Technical consulting Deployment and Support Design workshops Installation Strategic roadmaps Project implementation p y Field deployment Baseline code generation for Testing Product architectures quick start application Integration Requirements development d l t Maintenance and support Specifications Audio and Video production services High-level design Enhancements and Content management customized feature development Next generation upgrades 20 Picture Show
    • Calculating Digital Signage ROI (Return of Investment) Revenues for indoor digital signage ad display typically ranges between €1-9,000 per month per display. Sample retailer h 5 000 customers each week, S l t il has 5,000 t h k 1 display The average customer spends 10 minutes in the store. Digital signage content loop is 10 minutes long, (consisting of 100% advertising) long advertising). Cost Per impression is €0.03 and our cost per thousand visitors is about €30.00 (CPM) A single spot (10“) in the loop costs €150 per week 40 spots in the loop per week costs €6.000 Scenario pricing of €150 per 15 second ad applied in a 90 second loop with the loop being expanded loop, to accommodate more than six 15 second ads. 280 plays are guaranteed per day. An €45,000 contract minimum is expected based on €150 per display (i.e. locations) X 100 store locations for a 3 month minimum insert. ! 98% of customers buy in stores 91% of customers shop without a list, 70%+ of purchase decisions are made in-store and in-store marketing vehicles are proven to lift up to 65% sales Digital signage displays have a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a 31.8% 31 8% upswing i overall sales volumes, generate a 32 8% growth i repeat b i in ll l l t 32.8% th in t buyers and generate 32 8% more i t d t 32.8% in-store traffic t ffi 21 Picture Show
    • Picture Show combines interact SpA expertise in multimedia Design with Quintetto proven software platforms p p Interact SpA Technology provider specialized in the creation, management and delivery of rich media contents over mobile and IP networks Founded in 1995, HQ in Italy and Egypt A team of 60 professionals with different professional backgrounds and skills working together in teams organized on the basis of market needs Committed to innovation, pro-active R&D approach, world-wide network of technology partners and suppliers Quintetto Software company focused on technical consultancy, software development and system integration Operating in Italy and in the international market Offering a robust, secure and reliable platform for control and automation of web content acquisition, management and distribution Quintetto platfroms interfaces with any client device: personal computers, palm devices, cellular phones, TV digital displays ll l h TVs, di it l di l 22 Picture Show
    • Interact SpA Via A. Bargoni, 78 00153 Roma sales@interact.it @ GRAZIE