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Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
Interact Egypt: Social Media Marketing
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Interact Egypt: Social Media Marketing

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Interact presents an overview about social media trends in Egypt along with a rich offering for different social media services.

Interact presents an overview about social media trends in Egypt along with a rich offering for different social media services.

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  • 1. Overview for Social Media optimization, monitoring & sample applications SOCIAL MEDIA MARKETING
  • 2. SCENARIO 2009 24/12/09
  • 3. CONCEPT: Social Media Optimization <ul><li>Search Engine Optimization &amp; Marketing optimize contents and information structure for better performances on search engines </li></ul>24/12/09 <ul><ul><li>On-line benchmarking, indexing and ranking optimization on all major search engines, refining: </li></ul></ul><ul><ul><ul><li>Keywords, contents, layouts, formatting, tags </li></ul></ul></ul><ul><ul><li>Off-page optimization </li></ul></ul><ul><ul><li>Web advertising </li></ul></ul><ul><ul><li>Link-building campaigns </li></ul></ul><ul><ul><li>Monitoring of search engines </li></ul></ul>
  • 4. 24/12/09 <ul><li>Social Media Marketing shapes your brand identity in the social media space </li></ul><ul><ul><li>Monitoring and action planning : target relevant social platforms and user communities </li></ul></ul><ul><ul><li>Interaction and end-user engagement </li></ul></ul><ul><ul><ul><li>Production of multimedia contents </li></ul></ul></ul><ul><ul><ul><li>Seeding and dissemination of contents and viral campaigns </li></ul></ul></ul><ul><ul><ul><li>Design of user-centered mobile and web applications </li></ul></ul></ul><ul><ul><li>Management of communities and participation strategies </li></ul></ul>CONCEPT : Social Media Optimization
  • 5. <ul><li>Social Media Monitoring improves market intelligence and optimizes SMM results </li></ul><ul><li>Analysis of social marketplace and the most influent user communities/content sharing platforms </li></ul><ul><li>Scouting of new platforms for media publishing and dissemination </li></ul><ul><li>Measurement of online performances : statistics &amp; Web metrics </li></ul><ul><li>Crawling of contents: track &amp; measure community engagement </li></ul><ul><ul><li>Quantitative Monitoring : periodical monitoring of social media presence (buzz about the campaign, blog sphere, threads) </li></ul></ul><ul><ul><li>Qualitative monitoring : user sentiment (via semantic analysis ) </li></ul></ul><ul><li>Monitoring output: refine Social Marketing Strategies and action plans </li></ul>24/12/09 CONCEPT : Social Media Optimization
  • 6. MARKET SITUATION Internet users in Egypt 24/12/09
  • 7. MARKET SITUATION Social Media in Egypt 24/12/09
  • 8. EXAMPLES OF SOCIAL MEDIA APPLICATIONS Facebook application for sending free SMS <ul><li>Users can send a free SMS using a free Facebook app (they can use it from mobile and pc). </li></ul><ul><li>Mobile numbers do not appear as regulated by Privacy Statements. </li></ul><ul><li>A widget on the member profile allows visitors and friends to send a message directly to the cell phone from the profile page on Facebook. </li></ul>24/12/09 REACH: ***** ENGAGEMENT: *****
  • 9. EXAMPLES OF SOCIAL MEDIA APPLICATIONS Facebook application to update Facebook status via SMS This app allows user to update Facebook status by sending an SMS to a Mobinil dedicated number. 24/12/09 REACH: ***** ENGAGEMENT: *****
  • 10. EXAMPLES OF SOCIAL MEDIA APPLICATIONS Facebook application to get text alerts via SMS Application for facebook that texts FB updates (the messages shown on user’s wall). Users can receive the updates about their FB account via SMS in real time. 24/12/09 REACH: ***** ENGAGEMENT: *****
  • 11. EXAMPLES OF SOCIAL MEDIA APPLICATIONS Social Media mobile applications 24/12/09 “ the mobile app market will be worth $25 billion in five years” - Juniper Research .
  • 12. INTERACT SHOWCASE Enel - viral video campaign <ul><li>A viral video campaign for Enel to promote its new product “Luce&amp;Gas”. </li></ul><ul><li>Interact has conceived and produced a sitcom based on the energy consumption of the most common electrical appliances. </li></ul><ul><li>Providing all the production aspects: Defining goals, Planning, Audience Mapping &amp; Targeting, Design, Production, Cross Promotion and Tracking, Reporting </li></ul><ul><li>More than 50 video sharing sites and 200 social media sites. </li></ul><ul><li>Over 400.000 visualizations in 30 days. </li></ul>24/12/09
  • 13. Thank you! 24/12/09 Interact Egypt 7B Omar Shaaban, Nasr city, Cairo

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