Helix Media Delivery Platform V13 Launch event in Cairo (Interact Egypt - 2009)

December 9th, 2009 Real Confidential December 10, 2009 Slide 1

To deliver digital entertainment wherever and whenever consumers want it.

EMEA NA •  Founded in 1994 APAC •  Traded (NASDAQ) since 1997 •  ~1800 employees worldwide •  Recognized as THE industry Global and Regional Headquarters leader in mobile video Key Global Customers delivery •  Partner with >100 operators in 42 countries In Millions

ASP Services Music Games Video Personalization Messaging • Music on Demand • Mobile Games •  Multi Screen Video •  Ringback Tone •  SMS Interoperability •  CallerTag™ •  PhotoSMS Consumer Services Guide ! Music Helix Media Delivery Platform Helix Mobile Server Helix Proxy Helix Mobile Producer Helix Mobile Gateway Helix Mobile Security Manager Helix Security Manager Helix Session Manager Helix Producer Helix Server Helix Mobile Session Manager

Real Confidential December 10, 2009 Slide 6

The Proven Mobile Delivery Solution Customers •  Market Leader: Experience, Expertise, Commitment •  Choice of over 100 mobile operators globally •  Over 70% mobile media delivery market share •  Universal Platform: Reduced CAPEX/OPEX, Investment protection •  Commitment to standards and interoperability •  Rapid time-to-market with advanced end-to-end solution for mobile and broadband •  Single platform for content creation and delivery for highest QoS and QoE: •  Quality •  Reliability •  Bandwidth efficient •  Scalability

Ecosystem of Partners Helix Platform technology at every stage of Mobile TV delivery from content creation through playback ensures the highest quality end user experiences

Now over Helix DNA 500 million devices shipped

Customers Helix Mobile Messaging Suite Network Infrastructure Solutions for Mobile Messaging • Helix Messaging Gateway for SMS and MMS • Helix Push Service Platform • Helix MMS Optimizer Helix Mobile Internet Suite Universal proxy for multi-protocol access and centralized control for mobile Internet traffic •  Helix WAP Gateway •  Helix Mobile Internet Gateway •  Helix Streaming Proxy

•  Flat rate data tariffs – 1GB/10!, 3GB/15! •  Integrated roaming WiFi with broadband •  Handsets – WiFi + 3G •  Premium content – Sky •  Free-To-Air – BBC TV and Radio •  Social Networking – Video - Save, Share and Play

RealAudio/ RealVideo Billing Security 3GPP H.264 Any Any Form Devi at ce H.264 Flash Quick Time Any Plat form Windows Media

Multi-Format Multi-Protocol Delivery RTSP Player Helix Mobile RTP RTMP or R Producer BS Player Helix Mobile HTTP Server 3GPP HTTP H264/AAC Compliant File format: Player A/V Source Encoder •  3gp Single live broadcast into •  mp4 Helix Mobile Server •  f4v iPhone iPod Multiple Egress protocol support using the same live broadcast Logical Helix end-to-end workflow Real Confidential December 10, 2009 Slide 24

Platform advancements NEW in Helix Media Delivery Platform •  HTTP Streaming to iPhone •  Bookmarking •  Ad Enablement •  Server-Side Play List •  3GPP Rel 7 Fast Content Switch •  Broadband h.264 (3Mbps) •  Flash RTMP streaming •  Unhinted h.264 support •  Live Rate Adaptation •  Next-Generation Helix Mobile Producer •  Authorization, Authentication, Accounting Real Confidential December 10, 2009 Slide 25

•  Stream video to the growing Apple audience •  Helix Server supports iPhone and iPod touch using: •  HTTP streaming •  HTTP streaming with adaptive bit rate Apple iPhone Apple iPod touch

•  Use HTTP progressive download in Helix Server to deliver •  Flash Video (.flv) •  Flash animation (.swf) .flv .swf

•  Compelling and interactive collection of video assets •  Lists can be created by content providers, operators or users •  Dynamically updateable lists of live or on-demand content for request SSPL

•  Monetize video with enhanced ad capabilities •  Insert advertisements clips as: •  Pre-roll •  In-stream •  Post-roll Ad Insertion

•  Live and on-demand software encoding •  Developed by RealNetworks based on RealProducer •  IPv6 support •  SNMP monitoring •  Filters: resize, crop, deinterlace, color, audio •  Productivity: job files, batch encoding and command-line •  Inputs: AVI, MOV, MPEG, MP4, AIF, WAV, MP3, DV, WMV •  Outputs: RA/RV, H.263, H.264, MPEG-4, AAC, AMR, MP3 •  Multiple Encodes from Single Input

•  Download Flash, Real, WMV, MPEG4 •  Wizard transcoder allows transfer to •  Games Consoles – PS3, Xbox, PSP •  Mobile Devices – Blackberry, 3GPP •  All managed centrally in one place •  Personal video & audio library •  Potential Usage examples •  Media companies – free samples on the move •  Newspapers – free Sunday CDs •  Broadcasters – catch-up TV (iPlayer concept) •  Corporate – announcements podcasts •  Education – Video podcasts

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Helix Media Delivery Platform V13 Launch event in Cairo (Interact Egypt - 2009)

by Interact SpA on Dec 10, 2009

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Helix Media Delivery Platform V13 Launch event in Cairo (Interact Egypt - 2009) — Presentation Transcript