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Helix - Media Delivery Platform
 

Helix - Media Delivery Platform

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Helix media delivery platform, as presented in the "Digital Media innovations" seminar in Cairo last week.

Helix media delivery platform, as presented in the "Digital Media innovations" seminar in Cairo last week.

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    Helix - Media Delivery Platform Helix - Media Delivery Platform Presentation Transcript

    • Helix Media Delivery Platform Version 14 Multi-screen, OTT, Social TV… David J Smith Global Partner Director djsmith@real.comReal Confidential 19 July 2011 Slide 1
    • Company Snapshot Real creates technology that enables consumers to enjoy digital entertainment wherever and whenever they want. Consumers use our services to find, play, purchase and manage premium digital content, including music, games, and video. Founded 1994 Headquarters Seattle, WA Employees Approx. 1,200 (ending Q4 2010) NASDAQ Listed RNWKReal Confidential 19 July 2011 Slide 3
    • Real creates innovative applications and services that make it easy to connect with and enjoy digital mediaReal Confidential 19 July 2011 Slide 4
    • RealNetworks Business Today 90+ 37M 136 B >40M 25M carrier subscribers inter-carrier monthly unique casual monthly unique users customers to SaaS messages game players of our latest version worldwide services per quarter Digital Media for network service Mobile, Social and Online Casual Delivers OTT and media providers and consumers with carrier- Games; Fusion Technology for management tools quality delivery socializing games directly to consumers SaaS GamesReal Confidential 19 July 2011 Slide 5
    • RealNetworks Technology for Carriers RealNetworks creates innovative applications and services that make it easy to connect with and enjoy digital media, delivering software and digital media services solutions to mobile operators and other businesses around the world. Mobile Helix Messaging Technology Services Cloud Mobile Services Entertainment ServicesReal Confidential 19 July 2011 Slide 6
    • Helix Technology for Mobile & Enterprise Helix Media Delivery Platform • Software suite for encoding, delivery, management, playback Helix Universal Mobile Client • Single video player application that operates on every major mobile handset • RealPlayer for Mobile: universal media player • Helix DNA: universal media platform for development and deployment of rich media applicationsReal Confidential 19 July 2011 Slide 7
    • Media-Related Smart Phone Usage To take photographs 77% To receive/view photographs 65% To access the Web 56% To retrieve e-mail 52% To listen to music 49% Share photos via email or online 46% To shoot videos 39% Photos To watch videos 35% Music To share videos 32% Videos Other To download music 30% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: RealNetworks Mobile Digital Media Usage Study – July 2010Real Confidential 19 July 2011 Slide 8
    • Consumer Media Challenges “What is the one things that most frustrates you when managing your media?” Digital Media Pain Points Sharing 9% Storage/Backup 10% Transfer/Sync 22% Organization 28% 0% 5% 10% 15% 20% 25% 30% Source: RealNetworks Mobile Media Usage Study – July 2010Real Confidential 19 July 2011 Slide 9
    • Helix DNA - embedded into devices 800 700 600 Millions of Units 500 400 300 200 100 0 Q403 Q404 Q405 Q406 Q407 Q408 Q409 Q410 Helix Shipments Helix DNA 750 million devices shippedReal Confidential 19 July 2011 Slide 10
    • Helix – Industry Proven Solution • Market Leader: Experience, Expertise, Commitment Customers • Selected: Over 100 mobile operators globally • Utilized: Over 70% mobile media delivered by operators • Standard: Commitment to interoperability • Universal: Reduce CAPEX/OPEX and protects investmentReal Confidential 19 July 2011 Slide 11
    • Content delivery challenges • Different device OS • Different delivery systems • Different protocols, codecs and formats • Different channels to the consumer • OTT, Social Networks, Mobile delivery, IPTVReal Confidential 19 July 2011 Slide 12
    • 1995 – First End-to-End System RealAudioReal Confidential 19 July 2011 Slide 14
    • 2000 - Multiple Systems Proliferate RealAudio/RealVideo RealAudio Windows Media QuicktimeReal Confidential 19 July 2011 Slide 15
    • 2003 – Becomes unmanageable RealAudio/RealVideo Windows Media Quicktime MPEGReal Confidential 19 July 2011 Slide 16
    • 2003 – Helix Universal Delivery RealAudio/ RealVideo Windows Media QuickTimeReal Confidential 19 July 2011 Slide 17
    • 2010 – Delivery challenges RealAudio/RealVideo Windows Media & Silverlight Quicktime & HTTP (HLS) MPEG4, 3GPP RTSP, RTMP, HTTP Flash - RTMP/HTTPReal Confidential 19 July 2011 Slide 18
    • Helix Universal Delivery 2010 Gen II RealAudio/ RealVideo Billing Security WMV + Silverlight H.264 / H.263 3GPP H.264 / H.263 Single infrastructure Flash FLV, F4V Reducing TCO Less Complex Easier to integrate Quick Time + HLSReal Confidential 19 July 2011 Slide 20
    • Mobile TV, OTT, Multi-Screen, Social TV Live Event .3gp .mp4 .rm .wmv Encoder Video 3G, LTE Catalogue Media Storage WiMax,DSL Cable Phone,Tablet,PC, OTT STB • Deliver Mobile, OTT, multi-screen and social TV services to 3G, WiMax, WiFi and broadband IP networks • Live or on-demand TV stations and/or playlists • Video advertising inserted live or via playlist (non skip-able) • Configurable playlist capability by genre, individual or create your own • Video available from 64Kbps, Audio from 8KbpsReal Confidential 19 July 2011 Slide 24
    • Music Services – OTT, Social Radio Live Music .3gp Encoding PC Station Music 3G, LTE Catalogue Music Storage WiMax,DSL Phone,Tablet,PC, Cable OTT STB • Deliver Music services to 2G, 3G, WiMax, WiFi and broadband IP networks • Live or on-demand radio stations and/or playlists • Radio advertising inserted live or via playlist (non skip-able) • Configurable playlist capability by genre, individual or create your own • Audio available from 16KbpsReal Confidential 19 July 2011 Slide 25
    • Publishing Socially – Is it right for you? • YouTube challenges • Copyright - Content rights given away on upload • Video quality determined by YouTube • Distractions – advertising / unsuitable content • Limitations of duration & size • Limited control over content – security, backup • Usage – logging, system control, brand control, identity • Own & Control yourself is a viable optionReal Confidential 19 July 2011 Slide 26
    • Success Story: BSkyB • Major commercial broadcaster in UK • Offers satellite TV services to UK consumers – 9.5million subs • Utilises STB in home for SD and HD services via satellite • Offers Sky Broadband up to 20Mb (via BT ADSL phone line) • Offers Mobile TV for OTT services to subscribers via 3G and WiFi • Uses Helix Mobile to deliver to Mobile Operators and WiFi hot spots • Compelling reason for selecting Helix • Helix DNA Client / Helix eco-system • Helix Content Delivery via MNOs – saves bandwidth • 3GPP standards compliancy • One platform for mobile over 3G, Hot Spot WiFi or home broadband WiFi – true multi-screen capabilityReal Confidential 19 July 2011 Slide 27
    • Success Story: BSkyB Mobile Carrier Delivery Vodafone, T-Mobile, O2 Live Secure IP 3G or WiFi Content Helix Media connection Helix Media Mobile or Tablet Feeds Platform Platform Business Models B2B delivery to Mobile Carrier B2C delivery to Sky Subscriber (OTT)Real Confidential 19 July 2011 Slide 28
    • Success Story: T-Mobile UK • T-Mobile is a carrier and distributes content • T-Mobile’s business requirements are to distribute content from various Content Providers. They do not invest in encoding, their main objective is to manage carriers • Helix Media Platform – integrates to content providers’ individual streaming servers and makes content available to subscribers • Compelling reason for selecting Helix • Helix Content Distribution: Content Aggregation from MNOs • Allows multiple broadcasters to be ‘connected’ • T-Mobile acts as high quality delivery distributor only • No encoding farms – reduces cost and complexityReal Confidential 19 July 2011 Slide 29
    • Success Story: T-Mobile UK BSkyB Secure VPN via open Internet 3G or WiFi Content Helix Media Mobile or Feeds Platform Tablet Helix Media Platform Content Helix Media Feeds Platform BBC T-Mobile UKReal Confidential 19 July 2011 Slide 30
    • Success Story: FastTelco • FastTelco is the leading ISP in Kuwait • Utilising Helix Media Platform • 2 live channels Al-Rai & Scope TV. • Multi-bit rate, multi format, multi device support • Al-Hilal – Exclusive fan club channel • Kuwaits national TV with 4 channels plus 8 Radio channels • Compelling reason for selecting Helix • Helix Media Platform allows multiple devices, with adaptive streaming on all PC & Mobile • Multiple customers on same platformReal Confidential 19 July 2011 Slide 31
    • Helix Universal Rich Media Client • Design once via web tool • Logos, colours, layouts • Create your video app for multiple devices & OS simultaneously • Database of devices maintained by Helix • Fully integrated with Helix • Fast Channel Switching • Server Playlists • Book Marking • XML ingest for ContentReal Confidential 19 July 2011 Slide 41
    • HTTP Live Streaming to iPhone OS • Stream video to the Apple iOS devices • Helix Server supports iPhone, iPod and iPad touch using: • HTTP Live Streaming (HLS) • HTTP streaming with adaptive bit rate iPad iPod touch iPhone 4G iPhone 3GSReal Confidential 19 July 2011 Slide 45
    • HTTP Live Streaming to Android OS • Stream video to the Android OS using Apple iOS device streams • Helix DNA HLS libraries available for • Mobile Application developers • Supported on Android 2.2+ • DRM – Verimatrix and PlayReady Galaxy Tab HTC Desire HD Galaxy SReal Confidential 19 July 2011 Slide 46
    • Windows Mobile & Silverlight • Stream to MS Silverlight players • Supports • WMEncoder V9 • Expression Encoder • Live & On-Demand • Windows Mobile OS 5,6 & 7 • Client statistics and session statistics logging support • Access Authorization: Helix Security Manager supportReal Confidential 19 July 2011 Slide 48
    • Helix Multi-delivery Demo Site http://hmlhelix.euro.real.com/http/helixdemo.html Deliver Any Media, To Any Media Player and Device, At Any Time, and Any Where • Flash Player • iPhone, iPad, iPod touch • HTML5 • Silverlight Player • QuickTime Player • RealPlayer • Mobile Devices • VOD & Live streams • Demo copy availableReal Confidential 19 July 2011 Slide 49
    • Summary • Helix Media Delivery platform enables • OTT, Multi-screen, Social TV and many other applications • Reduces TCO, management and investment • Consistent integration points for real-time billing, subscriber management, reporting and content security • Provides legacy codec and player support • A platform for advancements in technology • Contact – Interact • djsmith@real.com • Skype: djsmith.real.comReal Confidential 19 July 2011 Slide 55