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Social media Workshop For Entrepreneurs

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Social Media workshop for Entrepreneurs in the Entrepreneurship Empowerment Symposium during the Global Entrepreneurship week. An Overview on the tools and the importance of Social Media Networks, ...

Social Media workshop for Entrepreneurs in the Entrepreneurship Empowerment Symposium during the Global Entrepreneurship week. An Overview on the tools and the importance of Social Media Networks, Platforms and Stats.


Keywords :
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    Social media Workshop For Entrepreneurs Social media Workshop For Entrepreneurs Presentation Transcript

    • SOCIAL MEDIA FOR ENTREPRENEURS Web communications workshop Cairo, November 7th Fady Ramzy Interact Egypt country Manager
    • Lets Interact
    • This workshop is currently TWEETED at this Very Moment #followinteract 3 Social Media for Entrepreneurs 07/11/2010
    • Interact Play Innovation
    • Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 07/11/2010 5 Social Media For Entrepreneurs
    • Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Social Media For Entrepreneurs 07/11/2010
    • Semantic CMS Content Existing Assets CMS/ECM Online TV 7 07/11/2010 Social Media For Entrepreneurs
    • Social Media 8 07/11/2010 Social Media For Entrepreneurs
    • Mobile Apps 9 07/11/2010 Social Media For Entrepreneurs
    • Web Evolution
    • From Web 1.0 to Web 2.0 11 07/11/2010 Social Media For Entrepreneurs
    • From Web 1.0 to Web 2.0 12 07/11/2010 Social Media For Entrepreneurs
    • Web 3.0 = The web of data 13 07/11/2010 Social Media For Entrepreneurs
    • Social Media For Entrepreneurs 14 07/11/2010 Social Media For Entrepreneurs
    • Facts & Figures Networks Overview
    • General Facts – Egypt 2010 More than 17M internet users 70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 07/11/2010 16 Social Media for Entrepreneurs
    • Facebook
    • Facebook is more than 500 million users 50% of our active users log on to Facebook in any given day Average user has 130 friends
    • Facebook in the Middle East and North Africa 15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-07/11/2010 19 Social Media for Entrepreneurs marketers-in-the-arab-world/
    • Egypt 22% Facebook users in Egypt: 3,436,140 Now 4,300,000 + Penetration in Egypt: 4.21% Now 5.36% Online penetration in Egypt: 25.28% 07/11/2010 20 Social Media for Entrepreneurs
    • Egypt 22% 62% Males using Facebook 07/11/2010 21 Social Media for Entrepreneurs
    • Egypt 22% Age Groups on Facebook 50% From 18-24 28% From 25-34 07/11/2010 22 Social Media for Entrepreneurs
    • Why Facebook?? A Great Deal of A great Network Information of People Exchange SHARING Videos Photos Notes Import Your Blog Your Group & Fan Page Update your Status 07/11/2010 23 Social Media for Entrepreneurs
    • Facebook Platform: Apps/games 07/11/2010 24 Social Media for Entrepreneurs
    • Facebook Mobile 07/11/2010 25 Social Media for Entrepreneurs
    • YouTube
    • Broadcast Yourself 48.2 million users excluding casual surfers Exceeds the 2 billion Views per day Localized in 23 Countries --- 24 Languages Data compiled by website–monitoring.com 07/11/2010 27 Social Media for Entrepreneurs
    • Broadcast Yourself up 33% in 2.5 year. 60% Internet users Watch Videos Online 24 Hrs of videos/ per min Data compiled by website–monitoring.com 07/11/2010 28 Social Media for Entrepreneurs
    • Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook 15 million playbacks per day in Egypt. Data compiled by Alexa & Google . 07/11/2010 29 Social Media for Entrepreneurs
    • Why YouTube? Subscribe Ratings Branded Channels 07/11/2010 30 Social Media for Entrepreneurs
    • http://www.spotonpr.com/menatwittersurvey/ 31 Social Media for Entrepreneurs 07/11/2010
    • 88% 82% 95% 87% recommend a Admit preference Affected their for brands that they Welcomed brand based on knew via Twitter brand perception of a their experience engagement brand/Company on Twitter http://www.spotonpr.com/menatwittersurvey/ 32 Social Media for Entrepreneurs 07/11/2010
    • 65% 50% 50% were interested in Surveyed, received had purchased a receiving special customer service product or service offers & coupons via Twitter as a result of Twitter from brands on Twitter http://www.spotonpr.com/menatwittersurvey/ 33 Social Media for Entrepreneurs 07/11/2010
    • Around 300,000+ Users in Egypt Google http://www.spotonpr.com/menatwittersurvey/ 34 Social Media for Entrepreneurs 07/11/2010
    • Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagement http://www.spotonpr.com/menatwittersurvey/ 35 Social Media for Entrepreneurs 07/11/2010
    • Relationships Matter LinkedIn 07/11/2010 36 Social Media for Entrepreneurs
    • Relationships Matter Over 80,000,000 Registered User on Linked in –(press.Linkedin) A new member joins approximately every second Executives from all Fortune 500 companies Around 100,000 visitor/user in Egypt Linkedin press & Google 07/11/2010 37 Social Media for Entrepreneurs
    • Why Linkedin!? Learn Share Build Relations Hire - Recruit Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 07/11/2010 38 Social Media for Entrepreneurs
    • Web 2.0 Entrepreneurs!
    • Welcome to the “Online World” Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO Communications Web Data Analytics Mobile 07/11/2010 40 Social Media For Entrepreneurs
    • Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 07/11/2010 41 Social Media For Entrepreneurs
    • Web 3.0 Smartup!
    • 43 Social Media for Entrepreneurs 07/11/2010
    • Blog 44 Social Media for Entrepreneurs 07/11/2010
    • Newsletter 45 Social Media for Entrepreneurs 07/11/2010
    • Email signature 46 Social Media for Entrepreneurs 07/11/2010
    • Twitter 47 Social Media for Entrepreneurs 07/11/2010
    • Linkedin 48 Social Media for Entrepreneurs 07/11/2010
    • Flickr 49 Social Media for Entrepreneurs 07/11/2010
    • YouTube 50 Social Media for Entrepreneurs 07/11/2010
    • SlideShare 51 Social Media for Entrepreneurs 07/11/2010
    • Social Media Monitoring 52 Social Media for Entrepreneurs 07/11/2010
    • Web Analytics 53 Social Media for Entrepreneurs 07/11/2010
    • Boosting relations
    • 55 07/11/2010 Social Media for Entrepreneurs
    • 56 07/11/2010 Social Media for Entrepreneurs
    • What can social media do for your business?
    • 58 Social Media for Entrepreneurs 07/11/2010
    • How to Plan and Execute an effective “Integrated Social Media” strategy
    • Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? Then KISS…… KEEP IT SUPER SIMPLE 07/11/2010 60 Social Media for Entrepreneurs
    • Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 61 Social Media for Entrepreneurs 07/11/2010
    • Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 62 Social Media for Entrepreneurs 07/11/2010
    • Implement …… Find & Retain Your Customer Direct Encourage Them to all your Social Them to be your Media accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build sales A base of interactive customers! A Network community 63 Social Media for Entrepreneurs 07/11/2010
    • The Mobile Era
    • 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media) 65 Social Media for Entrepreneurs 07/11/2010
    • Mobile apps? What’s next? 66 Social Media for Entrepreneurs 07/11/2010
    • Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ 07/11/2010 67