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Social media Workshop For Entrepreneurs

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Social Media workshop for Entrepreneurs in the Entrepreneurship Empowerment Symposium during the Global Entrepreneurship week. An Overview on the tools and the importance of Social Media Networks, …

Social Media workshop for Entrepreneurs in the Entrepreneurship Empowerment Symposium during the Global Entrepreneurship week. An Overview on the tools and the importance of Social Media Networks, Platforms and Stats.


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Transcript

  • 1. SOCIAL MEDIA FOR ENTREPRENEURS Cairo, November 7th Web communications workshop Fady Ramzy Interact Egypt country Manager
  • 2. Lets Interact
  • 3. 3 07/11/2010Social Media for Entrepreneurs This workshop is currently TWEETED at this Very Moment #followinteract
  • 4. Interact Play Innovation
  • 5. 5 - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions Interact SpA 07/11/2010 Social Media For Entrepreneurs
  • 6. Digital Television 6 on Mobile on the Web Iptv/digital signage Digital Signage 07/11/2010Social Media For Entrepreneurs
  • 7. Semantic CMS 7 07/11/2010 Social Media For Entrepreneurs Online TV Content Assets Existing CMS/ECM
  • 8. 8 07/11/2010 Social Media For Entrepreneurs Social Media
  • 9. Mobile Apps 9 07/11/2010 Social Media For Entrepreneurs
  • 10. Web Evolution
  • 11. From Web 1.0 to Web 2.0 11 07/11/2010 Social Media For Entrepreneurs
  • 12. From Web 1.0 to Web 2.0 12 07/11/2010 Social Media For Entrepreneurs
  • 13. Web 3.0 = The web of data 13 07/11/2010 Social Media For Entrepreneurs
  • 14. 14 07/11/2010 Social Media For Entrepreneurs Social Media For Entrepreneurs
  • 15. Facts & Figures Networks Overview
  • 16. 16 07/11/2010 Social Media for Entrepreneurs More than 17M internet users General Facts – Egypt 2010 70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet
  • 17. Facebook
  • 18. 50% of our active users log on to Facebook in any given day Facebook is more than 500 million users Average user has 130 friends
  • 19. http://www.spotonpr.com/is-social-media-important-for- marketers-in-the-arab-world/ 19 07/11/2010 Social Media for Entrepreneurs Facebook in the Middle East and North Africa 15 million now 17 million active users across the MENA. MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION Egypt 22% Saudi Arabia 15% Tunisia 10% Morocco 12% UAE 11%
  • 20. 20 07/11/2010 Social Media for Entrepreneurs Egypt 22% Facebook users in Egypt: 3,436,140 Now 4,300,000 + Penetration in Egypt: 4.21% Now 5.36% Online penetration in Egypt: 25.28%
  • 21. 21 07/11/2010 Social Media for Entrepreneurs Egypt 22% 62% Males using Facebook
  • 22. 22 07/11/2010 Social Media for Entrepreneurs Egypt 22% 50% From 18-24 28% From 25-34 Age Groups on Facebook
  • 23. 23 07/11/2010 Social Media for Entrepreneurs A Great Deal of Information Exchange A great Network of People Import Your Blog SHARING Videos Photos Notes Update your Status Your Group & Fan Page Why Facebook??
  • 24. 24 07/11/2010 Social Media for Entrepreneurs Facebook Platform: Apps/games
  • 25. 25 07/11/2010 Social Media for Entrepreneurs Facebook Mobile
  • 26. YouTube
  • 27. 27 07/11/2010 Social Media for Entrepreneurs Exceeds the 2 billion Views per day Broadcast Yourself Data compiled by website–monitoring.com 48.2 million users excluding casual surfers Localized in 23 Countries --- 24 Languages
  • 28. 28 07/11/2010 Social Media for Entrepreneurs Broadcast Yourself Data compiled by website–monitoring.com 60% Internet users Watch Videos Online up 33% in 2.5 year. 24 Hrs of videos/ per min
  • 29. 29 07/11/2010 Social Media for Entrepreneurs Ranked 3rd most visited website in Egypt, after Google and Facebook 15 million playbacks per day in Egypt. . Broadcast Yourself Data compiled by Alexa & Google In Egypt
  • 30. 30 07/11/2010 Social Media for Entrepreneurs Why YouTube? Branded Channels Subscribe Ratings
  • 31. http://www.spotonpr.com/menatwittersurvey/31 07/11/2010Social Media for Entrepreneurs
  • 32. http://www.spotonpr.com/menatwittersurvey/32 07/11/2010Social Media for Entrepreneurs 95% Welcomed brand engagement 87% Affected their perception of a brand/Company 88% recommend a brand based on their experience on Twitter 82% Admit preference for brands that they knew via Twitter
  • 33. http://www.spotonpr.com/menatwittersurvey/33 07/11/2010Social Media for Entrepreneurs 65% were interested in receiving special offers & coupons from brands on Twitter 50% had purchased a product or service as a result of Twitter 50% Surveyed, received customer service via Twitter
  • 34. http://www.spotonpr.com/menatwittersurvey/34 07/11/2010Social Media for Entrepreneurs Around 300,000+ Users in EgyptGoogle
  • 35. http://www.spotonpr.com/menatwittersurvey/35 07/11/2010Social Media for Entrepreneurs Why Twitter !? Real-Time Engagement Constant news Updates Interaction Engagement Timeliness Feedback
  • 36. 36 07/11/2010 Social Media for Entrepreneurs Relationships Matter LinkedIn
  • 37. 37 07/11/2010 Social Media for Entrepreneurs Over 80,000,000 Registered User on Linked in –(press.Linkedin) A new member joins approximately every second Executives from all Fortune 500 companies Around 100,000visitor/user in Egypt Linkedin press & Google Relationships Matter
  • 38. 38 07/11/2010 Social Media for Entrepreneurs Learn Share Create a Professional Networks Hire - Recruit Build Relations Connect & Re-connect Contact - Inquire Why Linkedin!? Find LEADS
  • 39. Web 2.0 Entrepreneurs!
  • 40. Title Text 40 07/11/2010 Social Media For Entrepreneurs Website Online Communications Welcome to the “Online World” NewslettersOnline Video Social Media Identity Web Data Analytics SEO Blog Mobile
  • 41. Title Text 41 07/11/2010 Social Media For Entrepreneurs Youtube Social Media Your Social Media “Identity” Facebook Linkedin Social Media Monitoring Social Media tools Twitter
  • 42. Web 3.0 Smartup!
  • 43. 43 07/11/2010Social Media for Entrepreneurs
  • 44. 44 07/11/2010Social Media for Entrepreneurs Blog
  • 45. 45 07/11/2010Social Media for Entrepreneurs Newsletter
  • 46. 46 07/11/2010Social Media for Entrepreneurs Email signature
  • 47. 47 07/11/2010Social Media for Entrepreneurs Twitter
  • 48. 48 07/11/2010Social Media for Entrepreneurs Linkedin
  • 49. 49 07/11/2010Social Media for Entrepreneurs Flickr
  • 50. 50 07/11/2010Social Media for Entrepreneurs YouTube
  • 51. 51 07/11/2010Social Media for Entrepreneurs SlideShare
  • 52. 52 Social Media Monitoring 07/11/2010Social Media for Entrepreneurs
  • 53. 53 Web Analytics 07/11/2010Social Media for Entrepreneurs
  • 54. Boosting relations
  • 55. 55 07/11/2010 Social Media for Entrepreneurs
  • 56. 56 07/11/2010 Social Media for Entrepreneurs
  • 57. What can social media do for your business?
  • 58. 58 07/11/2010Social Media for Entrepreneurs
  • 59. How to Plan and Execute an effective “Integrated Social Media” strategy
  • 60. 60 07/11/2010 Social Media for Entrepreneurs Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? Then KISS…… KEEP IT SUPER SIMPLE
  • 61. 61 07/11/2010Social Media for Entrepreneurs What’s My Goal? Online Presence ? Image? Credibility? Engagement? Interaction? Feedback Start by Questions!
  • 62. 62 07/11/2010Social Media for Entrepreneurs Priority Of Your Needs Show Expertise Behind Logo Humanize your Brand Build Comfort with ClientConsult Train Listen Fail to plan, is plan to fail!
  • 63. 63 07/11/2010Social Media for Entrepreneurs Implement …… Find & Retain Your Customer Direct Them to all your Social Media accounts Encourage Them to be your Fans/Friends/Followers To share your content. Retweet you! Build A base of interactive customers! A Network community Promote Your brand/Activities/ Events/News sales
  • 64. The Mobile Era
  • 65. 65 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media) 07/11/2010Social Media for Entrepreneurs
  • 66. 66 07/11/2010Social Media for Entrepreneurs Mobile apps? What’s next?
  • 67. 67 Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.itGrazie! ‫شكرا‬ 07/11/2010