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the Interact Customer Journey

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  • 1. The Interact Customer Journey™ Creating High Value Opportunities to Interact Jon Parker Scott Davies07710 359420 07545 808481Create - Engage -Interact - Reward - CommunicateDelivering the Motivate Customer Journey
  • 2. Executive Summary - Service Overview Enhance not replaceexisting tools & servicesCreate - Engage -Interactive Customer JourneyDelivering the Interact - Reward - Communicate Motivate Customer Journey
  • 3. Why Interact™? Because Interact achieves three benefits1. Improve the Customer Experience: Switching from Served to Self Serve environments - Interact reduces the reliance on served environments, where you hope customers will queue patiently Interact makes a compelling case for self serve high value information based services.1. Drive Business Development: Generating Leads - Interact identifies prospects and captures pertinent profile data2. Increase ROI: Measures Effectiveness - Interact delivers significant ROI whilst tracking the effectiveness of all mobile, social, web and traditional marketing.Create - Engage -Interactive Customer JourneyDelivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 4. Executive Summary (2)Features• Interactive service to promote brand and spend• Incorporates SMS, video, email and the mobile website• Managed Service – used in print, in-store, online and TV/radio ads.• InteractMedia uses specific campaign codes to measure effectiveness in order to drive better results and increase interactions.Benefits• Low cost subscription/licence based model.• Real-time leads generated reporting solution• All campaigns are measurable.• Drives engagement & sales whilst lowering the cost of acquisition.Create - Engage - Motivate - Customer JourneyBrilliant Technology for Brilliant Marketing Delivering the Interactive Customer Journey Interact Reward - Communicate
  • 5. Executive Summary – Here’s How We Do What We DoSteps for Success1. We work with you to plan your campaigns and align them with business & marketing objectives2. All services are created along a customer timeline and incorporate calendar dates and events specific to the customer within the campaign framework3. We build and test your campaign ideas4. We launch and monitor results5. We adjust & improve as we go.6. We provide performance MI for your consideration Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 6. Example of an Interact Customer JourneyCreate - Engage -Interact - Reward - CommunicateDelivering the Interactive Customer JourneyDelivering the Motivate Customer Journey
  • 7. InteractMedia - Who are we? Specialists In Mobile Marketing Activities with over 15 years experience of B2C & B2B interaction & marketing. Specialising in… • Interactive Consultancy • Mobile Strategies • Mobile Based Interactive Campaigns • Interactive Digital Signage • Mobile to Online / Mobile to Store Footfall Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 8. Our Platform DIALOGUE MANAGE PUBLISH Dynamic Build Instant Reports Moderation Tools CRM/User Data Push to…. Cross-Platform Communication 3rd Party Feeds Online/DOOHCreate - Engage -Interactive Customer JourneyDelivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 9. Brand Awareness to Accelerated Sales Cross Platform – Cross Media – Cross ChannelBillboards / Digital SignagePrint / MagazinesTelevision AdvertisingOn Pack Promotion Create an ongoingIn Store Promotion dialogue with your customer while they are on the move Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 10. Interaction comes from many sourcesInteraction isn’t just about collecting numbers. Implementing the correct service for the rightreasons will create a more detailed database, track users, drive deeper relationships withconsumers, drive footfall and ultimately increase revenue. Product information - Txt / WAP / URL Subscriptions, VIP offers, news, alerts Data collection Competitions, games, registration drivers ProfilingCustomerswill text for Polling opinions/feedback, voting Voucher redemption Registration requests / sampling request Tracking Voucher code distribution, online drivers Barcode redemption, QR code launch Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 11. Our ToolsInteractMedia specialises in implementing unique mobile strategies from one-off promotionalsolutions through to integrated mobile systems to support ongoing marketing campaigns.Our innovative build solution makes us more agile than any other solution on the market. Thismeans we can provide the right solution for the right outcome, at speed and on budget.We visually create your solution, instantly manage the content and data, launch quickly. Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 12. The Possibilities… The possibilities are endless! Mobile is the only 24/7 communication device that connects directly to the consumer. Attracting the consumer is only half the battle… the next steps are to… Engage With simple calls to action can generate interaction with rich media. Motivate By creating a value added service Reward Customers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards. Communicate With ongoing dialogues strengthening brand awareness and sales opportunities. Delivering not! Interact Reward - Communicate … why the Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey
  • 13. InteractMedia UK Ltd 43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ. Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.ukCreate - Engage -Interactive Customer JourneyDelivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate