What aimClear Would Say ABout Your KPIs Given 8 Minutes
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What aimClear Would Say ABout Your KPIs Given 8 Minutes

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Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

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  • ----- Meeting Notes (2/20/13 11:09) -----Your community sucks-o-meter
  • ----- Meeting Notes (2/20/13 11:09) -----Popularity graph
  • ----- Meeting Notes (2/20/13 11:09) -----write Sysomos
  • ----- Meeting Notes (2/20/13 11:09) -----move slide to solve to here

What aimClear Would Say ABout Your KPIs Given 8 Minutes What aimClear Would Say ABout Your KPIs Given 8 Minutes Presentation Transcript

  • What aimClearWould Say AboutKPIs Given 8 MinutesMarty Weintraub, Founder & Evangelist@aimClear
  • The goal is to grow traffic,awareness, conversionand/or interstitial goals atan agreed upon andreasonably attainableCPA.
  • PreproductionResearchStrategy & KPIs
  • Work with Client toestablish reasonable andprudent mutually agreedcontrolling strategy &KPIs to guide channeltactics.
  • **
  • *
  • *
  • Facebook Fans Dumb Ass MeterCommunity Management KPIs / % Psychographic Segments*
  • Use FB Ads Tool ToMeasure Community Focus
  • What Is CommunityDensity Analysis?
  • Multidimensional Share Of VoiceBranding KPIs/ Share Of Voice*
  • One Dimensional “Share Of Voice”
  • Multidimensional SOV = Brand +Concept / Competitive
  • Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  • Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  • Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise ORVacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  • Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  • **
  • Thank You!Marty Weintraub, Founder & Evangelist@aimClear