What aimClear Would Say ABout Your KPIs Given 8 Minutes

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Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

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  • ----- Meeting Notes (2/20/13 11:09) -----Your community sucks-o-meter
  • ----- Meeting Notes (2/20/13 11:09) -----Popularity graph
  • ----- Meeting Notes (2/20/13 11:09) -----write Sysomos
  • ----- Meeting Notes (2/20/13 11:09) -----move slide to solve to here

Transcript

  • 1. What aimClearWould Say AboutKPIs Given 8 MinutesMarty Weintraub, Founder & Evangelist@aimClear
  • 2. The goal is to grow traffic,awareness, conversionand/or interstitial goals atan agreed upon andreasonably attainableCPA.
  • 3. PreproductionResearchStrategy & KPIs
  • 4. Work with Client toestablish reasonable andprudent mutually agreedcontrolling strategy &KPIs to guide channeltactics.
  • 5. **
  • 6. *
  • 7. *
  • 8. Facebook Fans Dumb Ass MeterCommunity Management KPIs / % Psychographic Segments*
  • 9. Use FB Ads Tool ToMeasure Community Focus
  • 10. What Is CommunityDensity Analysis?
  • 11. Multidimensional Share Of VoiceBranding KPIs/ Share Of Voice*
  • 12. One Dimensional “Share Of Voice”
  • 13. Multidimensional SOV = Brand +Concept / Competitive
  • 14. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  • 15. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  • 16. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise ORVacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  • 17. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  • 18. **
  • 19. Thank You!Marty Weintraub, Founder & Evangelist@aimClear