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email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561The Cost of LazyEmail MarketingListrak’s Em...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556"The Rumors of My DeathHave BeenGreatly Exag...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Top 3 Priorities for 2013Source: 2013 Shop.o...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Open / Click Benchmarks
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Responsive EmailCredit: Elliot Ross, .Net Ma...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Impact of Modal Acquisition
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.455618% Click Through Rate18% Conversion Rate30%...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Lush Batch & Blast Ideas for 2013Small is th...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45562012 20132.3% CTR 4.1% CTRPARADOX OF CHOICE?
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment Campaigns
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556OpenRateClickRateConversion Rate% ofCampaign...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Large CartAlert TriggerSend a trigger email ...
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment with Social Proof
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Social Proof
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556“Review Ask”
email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Key Takeaways• Consider Mobile– Responsive D...
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The Dawning of a New Email Era: The Trends You Need to Know

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Interactivity Digital presentation by Ross Kramer of Listrak

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  • Late 1800’s
  • Transcript of "The Dawning of a New Email Era: The Trends You Need to Know"

    1. 1. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561The Cost of LazyEmail MarketingListrak’s Email Marketing Best Practices Webinar Series: June 17, 2009Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak.RossKramerListrak@ross_kramer
    2. 2. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556"The Rumors of My DeathHave BeenGreatly Exaggerated.“Mark Twain
    3. 3. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Top 3 Priorities for 2013Source: 2013 Shop.org State of Retail Online
    4. 4. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Open / Click Benchmarks
    5. 5. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Responsive EmailCredit: Elliot Ross, .Net Magazine, September 20122 Column LayoutSingle Column
    6. 6. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    7. 7. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    8. 8. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    9. 9. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    10. 10. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    11. 11. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    12. 12. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    13. 13. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    14. 14. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    15. 15. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    16. 16. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    17. 17. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Impact of Modal Acquisition
    18. 18. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    19. 19. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    20. 20. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    21. 21. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    22. 22. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    23. 23. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.455618% Click Through Rate18% Conversion Rate30% of all Email Revenue
    24. 24. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    25. 25. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    26. 26. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    27. 27. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Lush Batch & Blast Ideas for 2013Small is the new big!•Move to smaller “postcard” format•Smaller campaigns to more segments
    28. 28. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45562012 20132.3% CTR 4.1% CTRPARADOX OF CHOICE?
    29. 29. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    30. 30. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment Campaigns
    31. 31. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    32. 32. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    33. 33. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556OpenRateClickRateConversion Rate% ofCampaign52.3% 23.9% 8.6% 57%48.5% 27.1% 7.3% 43%
    34. 34. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Large CartAlert TriggerSend a trigger email toCSR regarding largeabandoned basketsRecommendedProductsAdaptive re-use of afixed asset from website
    35. 35. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment with Social Proof
    36. 36. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    37. 37. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    38. 38. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Social Proof
    39. 39. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    40. 40. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
    41. 41. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556“Review Ask”
    42. 42. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Key Takeaways• Consider Mobile– Responsive Design• Focus on Acquisition– Modal Pop-up• Tune Batch & Blast– No less than once per week .. Content is king– Small is new big• Automated Triggers Drive Revenue– Have Abandonment Issues?• Content Ideas– Social Proof
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