The Dawning of a New Email Era: The Trends You Need to Know
Upcoming SlideShare
Loading in...5
×
 

The Dawning of a New Email Era: The Trends You Need to Know

on

  • 764 views

Interactivity Digital presentation by Ross Kramer of Listrak

Interactivity Digital presentation by Ross Kramer of Listrak

Statistics

Views

Total Views
764
Views on SlideShare
723
Embed Views
41

Actions

Likes
1
Downloads
5
Comments
0

2 Embeds 41

http://lookingfornoble.com 35
https://twitter.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Late 1800’s

The Dawning of a New Email Era: The Trends You Need to Know The Dawning of a New Email Era: The Trends You Need to Know Presentation Transcript

  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561The Cost of LazyEmail MarketingListrak’s Email Marketing Best Practices Webinar Series: June 17, 2009Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak.RossKramerListrak@ross_kramer
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556"The Rumors of My DeathHave BeenGreatly Exaggerated.“Mark Twain
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Top 3 Priorities for 2013Source: 2013 Shop.org State of Retail Online
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Open / Click Benchmarks
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Responsive EmailCredit: Elliot Ross, .Net Magazine, September 20122 Column LayoutSingle Column
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Impact of Modal Acquisition
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.455618% Click Through Rate18% Conversion Rate30% of all Email Revenue
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Lush Batch & Blast Ideas for 2013Small is the new big!•Move to smaller “postcard” format•Smaller campaigns to more segments
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45562012 20132.3% CTR 4.1% CTRPARADOX OF CHOICE?
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment Campaigns
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556OpenRateClickRateConversion Rate% ofCampaign52.3% 23.9% 8.6% 57%48.5% 27.1% 7.3% 43%
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Large CartAlert TriggerSend a trigger email toCSR regarding largeabandoned basketsRecommendedProductsAdaptive re-use of afixed asset from website
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment with Social Proof
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Social Proof
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556“Review Ask”
  • email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Key Takeaways• Consider Mobile– Responsive Design• Focus on Acquisition– Modal Pop-up• Tune Batch & Blast– No less than once per week .. Content is king– Small is new big• Automated Triggers Drive Revenue– Have Abandonment Issues?• Content Ideas– Social Proof