The Dawning of a New Email Era: The Trends You Need to Know

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Interactivity Digital presentation by Ross Kramer of Listrak

Interactivity Digital presentation by Ross Kramer of Listrak

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  • Late 1800’s

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  • 1. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561The Cost of LazyEmail MarketingListrak’s Email Marketing Best Practices Webinar Series: June 17, 2009Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak.RossKramerListrak@ross_kramer
  • 2. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556"The Rumors of My DeathHave BeenGreatly Exaggerated.“Mark Twain
  • 3. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Top 3 Priorities for 2013Source: 2013 Shop.org State of Retail Online
  • 4. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Open / Click Benchmarks
  • 5. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Responsive EmailCredit: Elliot Ross, .Net Magazine, September 20122 Column LayoutSingle Column
  • 6. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 7. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 8. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 9. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 10. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 11. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 12. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 13. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 14. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 15. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 16. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 17. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Impact of Modal Acquisition
  • 18. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 19. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 20. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 21. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 22. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 23. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.455618% Click Through Rate18% Conversion Rate30% of all Email Revenue
  • 24. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 25. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 26. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 27. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Lush Batch & Blast Ideas for 2013Small is the new big!•Move to smaller “postcard” format•Smaller campaigns to more segments
  • 28. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45562012 20132.3% CTR 4.1% CTRPARADOX OF CHOICE?
  • 29. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 30. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment Campaigns
  • 31. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 32. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 33. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556OpenRateClickRateConversion Rate% ofCampaign52.3% 23.9% 8.6% 57%48.5% 27.1% 7.3% 43%
  • 34. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Large CartAlert TriggerSend a trigger email toCSR regarding largeabandoned basketsRecommendedProductsAdaptive re-use of afixed asset from website
  • 35. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Cart Abandonment with Social Proof
  • 36. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 37. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 38. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Social Proof
  • 39. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 40. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
  • 41. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556“Review Ask”
  • 42. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556Key Takeaways• Consider Mobile– Responsive Design• Focus on Acquisition– Modal Pop-up• Tune Batch & Blast– No less than once per week .. Content is king– Small is new big• Automated Triggers Drive Revenue– Have Abandonment Issues?• Content Ideas– Social Proof