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The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
The Metrics That Matter
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The Metrics That Matter

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Interactivity Digital presentation by Jon Henshaw

Interactivity Digital presentation by Jon Henshaw

Published in: Technology
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  • 1. @RavenJonThe Metrics that MatterJon HenshawRaven
  • 2. @RavenJonGuess what doesn’t matter?
  • 3. @RavenJonHow many Twitter followers youhave
  • 4. @RavenJonHow many people liked your page
  • 5. @RavenJonYour PageRank
  • 6. @RavenJonHow many links you’ve built
  • 7. @RavenJonThe only thing that mattersis what makes you money
  • 8. @RavenJonThe best way to know that is touse goals, events and variables
  • 9. @RavenJonhttp://clck.io/conversionshttp://clck.io/eventshttp://clck.io/variables
  • 10. @RavenJonGet everyone on the same page
  • 11. @RavenJonAnalyze content with goals
  • 12. @RavenJonPopular doesn’t equal conversions
  • 13. @RavenJonDon’t discount unrelated,because it may be a money maker
  • 14. @RavenJonTurn successes into tactics
  • 15. @RavenJonLook for the outliers:less traffic but high conversions
  • 16. @RavenJonUse GWT Search Queries data
  • 17. @RavenJonAnalyze impressions, clicks, CTRand average position
  • 18. @RavenJonIdentify keywords and contentthat convert and thenbuild off those successes
  • 19. @RavenJonSocial sharing doesn’t matter.Social sharing that converts does.
  • 20. @RavenJonLanding Pages + Goals +Adv Segment (social source)tells you what you should bewriting and tweeting to make money
  • 21. @RavenJon
  • 22. @RavenJonEvents + Advanced Segment(social source)can tell you how many peoplefilled out your lead forms andwhich landing pages worked best
  • 23. @RavenJonReferrals + Goals = OpportunityBuild relationships with theSites that bring exposure and convert
  • 24. @RavenJonSmart Link BuildingOld approach: Influence SERPsNew approach: Drive Exposure,traffic and conversions
  • 25. @RavenJonTraffic + Goals + Built LinksBuild on those wins and makeyourself look brilliant to your clients
  • 26. @RavenJonBam!

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