The Metrics That Matter
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The Metrics That Matter

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Interactivity Digital presentation by Jon Henshaw

Interactivity Digital presentation by Jon Henshaw

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The Metrics That Matter Presentation Transcript

  • 1. @RavenJonThe Metrics that MatterJon HenshawRaven
  • 2. @RavenJonGuess what doesn’t matter?
  • 3. @RavenJonHow many Twitter followers youhave
  • 4. @RavenJonHow many people liked your page
  • 5. @RavenJonYour PageRank
  • 6. @RavenJonHow many links you’ve built
  • 7. @RavenJonThe only thing that mattersis what makes you money
  • 8. @RavenJonThe best way to know that is touse goals, events and variables
  • 9. @RavenJonhttp://clck.io/conversionshttp://clck.io/eventshttp://clck.io/variables
  • 10. @RavenJonGet everyone on the same page
  • 11. @RavenJonAnalyze content with goals
  • 12. @RavenJonPopular doesn’t equal conversions
  • 13. @RavenJonDon’t discount unrelated,because it may be a money maker
  • 14. @RavenJonTurn successes into tactics
  • 15. @RavenJonLook for the outliers:less traffic but high conversions
  • 16. @RavenJonUse GWT Search Queries data
  • 17. @RavenJonAnalyze impressions, clicks, CTRand average position
  • 18. @RavenJonIdentify keywords and contentthat convert and thenbuild off those successes
  • 19. @RavenJonSocial sharing doesn’t matter.Social sharing that converts does.
  • 20. @RavenJonLanding Pages + Goals +Adv Segment (social source)tells you what you should bewriting and tweeting to make money
  • 21. @RavenJon
  • 22. @RavenJonEvents + Advanced Segment(social source)can tell you how many peoplefilled out your lead forms andwhich landing pages worked best
  • 23. @RavenJonReferrals + Goals = OpportunityBuild relationships with theSites that bring exposure and convert
  • 24. @RavenJonSmart Link BuildingOld approach: Influence SERPsNew approach: Drive Exposure,traffic and conversions
  • 25. @RavenJonTraffic + Goals + Built LinksBuild on those wins and makeyourself look brilliant to your clients
  • 26. @RavenJonBam!