MARI (LIKE SAFARI)CEO & FOUNDER, FOILED INC.TO RAISE A CUPCAKE BRANDIT TAKES AVILLAGE
EVERY JESSE NEEDS A ZACK
How can we be likeZack?1. SHOW THAT WEcare.
TTTTWe Care$  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $ ...
SHOW THAT WE careBE RESPONSIVE.NO MATTER WHAT.•Respond to Tweets•Respond to Facebook•Respond to e-mails•Respond to blog po...
SALES, YEAR 1
PARTIAL CLIENT LIST, YEAR 1
The staff is attentive andmakes you feel like you’vebeen friends since highschool cheerleading tryouts!-VERONICA P., MCDON...
KEEP INTOUCH.@FOILEDCUPCAKESHEY@FOILEDCUPCAKES.COMWWW.FOILEDCUPCAKES.COM
It Takes a Village to Raise a Cupcake Brand
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It Takes a Village to Raise a Cupcake Brand

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  • OUR STORY – HOW WE GOT INVOLVED WITH SOCIAL MEDIA
  • It Takes a Village to Raise a Cupcake Brand

    1. 1. MARI (LIKE SAFARI)CEO & FOUNDER, FOILED INC.TO RAISE A CUPCAKE BRANDIT TAKES AVILLAGE
    2. 2. EVERY JESSE NEEDS A ZACK
    3. 3. How can we be likeZack?1. SHOW THAT WEcare.
    4. 4. TTTTWe Care$  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ 
    5. 5. SHOW THAT WE careBE RESPONSIVE.NO MATTER WHAT.•Respond to Tweets•Respond to Facebook•Respond to e-mails•Respond to blog posts•Respond to Pinterest pins•Respond to press writeups•Respond to Google+ shares•Respond to Yelp reviewsBE PROACTIVE.NO MATTER WHAT.•Proactive customer care•Proactive shout-outs•Proactive follow-up calls•Proactive “we messed up!”•Proactive crowdsourcing•Proactive sharing others’ news•Proactive gratitude•Proactive genuine complimentsMake it about them.
    6. 6. SALES, YEAR 1
    7. 7. PARTIAL CLIENT LIST, YEAR 1
    8. 8. The staff is attentive andmakes you feel like you’vebeen friends since highschool cheerleading tryouts!-VERONICA P., MCDONALD’SCORPORATEI attended Foiled Cupcakes’ anniversaryparty and I just can’t get over thecompany culture – they truly careabout their customers.Fantastic!- PAMELA V., NATIONAL ASSOCIATION OFREALTORSFoiled’s service wassecond to nonefrom start to finish, and I willorder again based on that.- NORA D., CHICAGO CUBS
    9. 9. KEEP INTOUCH.@FOILEDCUPCAKESHEY@FOILEDCUPCAKES.COMWWW.FOILEDCUPCAKES.COM
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