It Takes a Village to Raise a Cupcake Brand

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Interactivity Digital Presentation by Mari Luangrath

Interactivity Digital Presentation by Mari Luangrath

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  • OUR STORY – HOW WE GOT INVOLVED WITH SOCIAL MEDIA

Transcript

  • 1. MARI (LIKE SAFARI)CEO & FOUNDER, FOILED INC.TO RAISE A CUPCAKE BRANDIT TAKES AVILLAGE
  • 2. EVERY JESSE NEEDS A ZACK
  • 3. How can we be likeZack?1. SHOW THAT WEcare.
  • 4. TTTTWe Care$  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ $  $  $  $  $  $ 
  • 5. SHOW THAT WE careBE RESPONSIVE.NO MATTER WHAT.•Respond to Tweets•Respond to Facebook•Respond to e-mails•Respond to blog posts•Respond to Pinterest pins•Respond to press writeups•Respond to Google+ shares•Respond to Yelp reviewsBE PROACTIVE.NO MATTER WHAT.•Proactive customer care•Proactive shout-outs•Proactive follow-up calls•Proactive “we messed up!”•Proactive crowdsourcing•Proactive sharing others’ news•Proactive gratitude•Proactive genuine complimentsMake it about them.
  • 6. SALES, YEAR 1
  • 7. PARTIAL CLIENT LIST, YEAR 1
  • 8. The staff is attentive andmakes you feel like you’vebeen friends since highschool cheerleading tryouts!-VERONICA P., MCDONALD’SCORPORATEI attended Foiled Cupcakes’ anniversaryparty and I just can’t get over thecompany culture – they truly careabout their customers.Fantastic!- PAMELA V., NATIONAL ASSOCIATION OFREALTORSFoiled’s service wassecond to nonefrom start to finish, and I willorder again based on that.- NORA D., CHICAGO CUBS
  • 9. KEEP INTOUCH.@FOILEDCUPCAKESHEY@FOILEDCUPCAKES.COMWWW.FOILEDCUPCAKES.COM