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Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
Seven Years in Landing Pages
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Seven Years in Landing Pages

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Interactivity Digital presentation by Scott Brinker

Interactivity Digital presentation by Scott Brinker

Published in: Business, Education
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  • 1. Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
  • 2. people > software1
  • 3. 1
  • 4. agile > rigid2
  • 5. 2
  • 6. 2
  • 7. An agile task board.2
  • 8. The daily 15-minute stand-up.2
  • 9. 72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to change prioritiesBenefits of adopting agile:Source: VersionOne 6th Annual State of Agile Survey2
  • 10. experimentation > optimization3
  • 11. 3
  • 12. An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
  • 13. Big DataBig TestingBigExperience3
  • 14. Big IdeasBig TeamBig DealBigTesting3
  • 15. Source: Marketing Leadership Council of Corporate Executive Board 20123
  • 16. Source: Marketing Leadership Council of Corporate Executive Board 20123
  • 17. 3
  • 18. 3
  • 19. specific > vague4
  • 20. 4
  • 21. 4
  • 22. 4
  • 23. 4
  • 24. ideal experience >= one page5
  • 25. REDACTEDREDACTEDREDACTEDREDACTED5
  • 26. 5
  • 27. 5
  • 28. 5
  • 29. 5
  • 30. 5
  • 31. beautiful > sloppy or dull6
  • 32. 6
  • 33. 6
  • 34. 6
  • 35. 6
  • 36. 6
  • 37. 6
  • 38. 6
  • 39. 6
  • 40. big picture > myopia7
  • 41. 7
  • 42. Source: Forrester Research7
  • 43. Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec

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