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Seven Years in Landing Pages
 

Seven Years in Landing Pages

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Interactivity Digital presentation by Scott Brinker

Interactivity Digital presentation by Scott Brinker

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    Seven Years in Landing Pages Seven Years in Landing Pages Presentation Transcript

    • Seven Yearsin LandingPagesby Scott Brinker@chiefmartechttp://ioninteractive.com
    • people > software1
    • 1
    • agile > rigid2
    • 2
    • 2
    • An agile task board.2
    • The daily 15-minute stand-up.2
    • 72% Improved team morale71% Faster time-to-market75% Increased productivity77% Improved project visibility84% Ability to change prioritiesBenefits of adopting agile:Source: VersionOne 6th Annual State of Agile Survey2
    • experimentation > optimization3
    • 3
    • An experiment has a hypothesisfrom which the business can learnsomething meaningful.3
    • Big DataBig TestingBigExperience3
    • Big IdeasBig TeamBig DealBigTesting3
    • Source: Marketing Leadership Council of Corporate Executive Board 20123
    • Source: Marketing Leadership Council of Corporate Executive Board 20123
    • 3
    • 3
    • specific > vague4
    • 4
    • 4
    • 4
    • 4
    • ideal experience >= one page5
    • REDACTEDREDACTEDREDACTEDREDACTED5
    • 5
    • 5
    • 5
    • 5
    • 5
    • beautiful > sloppy or dull6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • 6
    • big picture > myopia7
    • 7
    • Source: Forrester Research7
    • Thank you!http://ioninteractive.comReach me on Twitter: @chiefmartec