Killer KPIs: Turning Data into Gs

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Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

More in: Technology , Design
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Transcript

  • 1. BOUNCE RATE
  • 2. BOUNCE RATE DEFINED
  • 3. EXCEPTION: BLOGS
  • 4. GREAT POST TO CREATEMORE ENGAGEMENT EVENTSBY THIS DUDE (LINK)
  • 5. SEGMENT EVERYTHING
  • 6. SEGMENT BY MEDIUM
  • 7. Get this report
  • 8. TO SEE A COMPARISONstep 1: click the comparison icon above reportstep 2: choose bounce rate from drop-down
  • 9. QUICK ASIDE: LIE DETECTOR TEST FOR DIRECTstep 1: start to type “referral” in filter
  • 10. step 2: filter referral report by “mail”
  • 11. SEGMENT BY COUNTRY
  • 12. Get this report
  • 13. Check out tool
  • 14. CONFIRMED BY GA
  • 15. SEGMENT BY PLATFORM
  • 16. MOBILE VS DESKTOPGet this report
  • 17. OUCH!!!
  • 18. PAGE LOAD TIME
  • 19. HELPS BOTH PPCAND ORGANIC
  • 20. SEGMENT BY MEDIUM
  • 21. TWO OF THEIR TOPMEDIUMS ARE MAD SLOW!Get this report
  • 22. SEGMENT BY COUNTRY
  • 23. Get this report
  • 24. SEGMENT BY PLATFORM
  • 25. AVG PAGE LOAD TIME OFMOBILE IS > 2XS DESKTOPGet this report
  • 26. FIX YOUR PPC LANDING PAGES ON MOBILE
  • 27. TOOLS TO MEASURE SPEED
  • 28. GTMEXTRIX.COM (MY FAVE)
  • 29. GTMEXTRIX.COM
  • 30. PAGESPEED INSIGHTSCheck it out
  • 31. PAGESPEED INSIGHTS
  • 32. ALL THEMARKETINGTOOLS!Get them! Get them now!
  • 33. VISITS WITH CONVERSIONSAND/OR TRANSACTIONS
  • 34. BUILT-IN ADANVANCED SEGMENTS
  • 35. OR JOIN THE TWO
  • 36. Get this segment
  • 37. WHEN I APPLY THE “VISITS WITHCONVERSIONS OR TRANSACTIONS”SEGMENT TO MY MEDIUM REPORT…(Brace yourself)
  • 38. CONVERSION PATH
  • 39. BROKEN LANDING PAGES
  • 40. step 1: apply the custom Landing Pages by Medium report (get it here)
  • 41. step 2: click on the medium you want to get landing pages for
  • 42. step 3: choose the number of landing pages you want
  • 43. step 4: export as csv
  • 44. step 5: extra step if you have multiple subdomains in your profileIf you have multiplesubdomains AND youdon’t have a filter toinclude hostname (whatdah??) I show you howto create reports like thisin this Search EngineLand post
  • 45. step 6: make uris full urls (e.g., start with http://)
  • 46. step 7: get status codesSCREAMING FROG: Find out how here (sans Step 4); status codes are in the ResponseCodes tabSEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
  • 47. LEARN MORE
  • 48. Summary blog postbit.ly/killer-kpis-annie