Killer KPIs: Turning Data into Gs
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Killer KPIs: Turning Data into Gs

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Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

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Killer KPIs: Turning Data into Gs Killer KPIs: Turning Data into Gs Presentation Transcript

  • BOUNCE RATE
  • BOUNCE RATE DEFINED
  • EXCEPTION: BLOGS View slide
  • GREAT POST TO CREATEMORE ENGAGEMENT EVENTSBY THIS DUDE (LINK) View slide
  • SEGMENT EVERYTHING
  • SEGMENT BY MEDIUM
  • Get this report
  • TO SEE A COMPARISONstep 1: click the comparison icon above reportstep 2: choose bounce rate from drop-down
  • QUICK ASIDE: LIE DETECTOR TEST FOR DIRECTstep 1: start to type “referral” in filter
  • step 2: filter referral report by “mail”
  • SEGMENT BY COUNTRY
  • Get this report
  • Check out tool
  • CONFIRMED BY GA
  • SEGMENT BY PLATFORM
  • MOBILE VS DESKTOPGet this report
  • OUCH!!!
  • PAGE LOAD TIME
  • HELPS BOTH PPCAND ORGANIC
  • SEGMENT BY MEDIUM
  • TWO OF THEIR TOPMEDIUMS ARE MAD SLOW!Get this report
  • SEGMENT BY COUNTRY
  • Get this report
  • SEGMENT BY PLATFORM
  • AVG PAGE LOAD TIME OFMOBILE IS > 2XS DESKTOPGet this report
  • FIX YOUR PPC LANDING PAGES ON MOBILE
  • TOOLS TO MEASURE SPEED
  • GTMEXTRIX.COM (MY FAVE)
  • GTMEXTRIX.COM
  • PAGESPEED INSIGHTSCheck it out
  • PAGESPEED INSIGHTS
  • ALL THEMARKETINGTOOLS!Get them! Get them now!
  • VISITS WITH CONVERSIONSAND/OR TRANSACTIONS
  • BUILT-IN ADANVANCED SEGMENTS
  • OR JOIN THE TWO
  • Get this segment
  • WHEN I APPLY THE “VISITS WITHCONVERSIONS OR TRANSACTIONS”SEGMENT TO MY MEDIUM REPORT…(Brace yourself)
  • CONVERSION PATH
  • BROKEN LANDING PAGES
  • step 1: apply the custom Landing Pages by Medium report (get it here)
  • step 2: click on the medium you want to get landing pages for
  • step 3: choose the number of landing pages you want
  • step 4: export as csv
  • step 5: extra step if you have multiple subdomains in your profileIf you have multiplesubdomains AND youdon’t have a filter toinclude hostname (whatdah??) I show you howto create reports like thisin this Search EngineLand post
  • step 6: make uris full urls (e.g., start with http://)
  • step 7: get status codesSCREAMING FROG: Find out how here (sans Step 4); status codes are in the ResponseCodes tabSEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
  • LEARN MORE
  • Summary blog postbit.ly/killer-kpis-annie