Killer KPIs: Turning Data into Gs
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Killer KPIs: Turning Data into Gs

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Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

Presentation from Annie Cushing (@anniecushing) of Annielytics.com at Interactivity Digital 2013 (www.interactivitydigital.com)

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    Killer KPIs: Turning Data into Gs Killer KPIs: Turning Data into Gs Presentation Transcript

    • BOUNCE RATE
    • BOUNCE RATE DEFINED
    • EXCEPTION: BLOGS
    • GREAT POST TO CREATEMORE ENGAGEMENT EVENTSBY THIS DUDE (LINK)
    • SEGMENT EVERYTHING
    • SEGMENT BY MEDIUM
    • Get this report
    • TO SEE A COMPARISONstep 1: click the comparison icon above reportstep 2: choose bounce rate from drop-down
    • QUICK ASIDE: LIE DETECTOR TEST FOR DIRECTstep 1: start to type “referral” in filter
    • step 2: filter referral report by “mail”
    • SEGMENT BY COUNTRY
    • Get this report
    • Check out tool
    • CONFIRMED BY GA
    • SEGMENT BY PLATFORM
    • MOBILE VS DESKTOPGet this report
    • OUCH!!!
    • PAGE LOAD TIME
    • HELPS BOTH PPCAND ORGANIC
    • SEGMENT BY MEDIUM
    • TWO OF THEIR TOPMEDIUMS ARE MAD SLOW!Get this report
    • SEGMENT BY COUNTRY
    • Get this report
    • SEGMENT BY PLATFORM
    • AVG PAGE LOAD TIME OFMOBILE IS > 2XS DESKTOPGet this report
    • FIX YOUR PPC LANDING PAGES ON MOBILE
    • TOOLS TO MEASURE SPEED
    • GTMEXTRIX.COM (MY FAVE)
    • GTMEXTRIX.COM
    • PAGESPEED INSIGHTSCheck it out
    • PAGESPEED INSIGHTS
    • ALL THEMARKETINGTOOLS!Get them! Get them now!
    • VISITS WITH CONVERSIONSAND/OR TRANSACTIONS
    • BUILT-IN ADANVANCED SEGMENTS
    • OR JOIN THE TWO
    • Get this segment
    • WHEN I APPLY THE “VISITS WITHCONVERSIONS OR TRANSACTIONS”SEGMENT TO MY MEDIUM REPORT…(Brace yourself)
    • CONVERSION PATH
    • BROKEN LANDING PAGES
    • step 1: apply the custom Landing Pages by Medium report (get it here)
    • step 2: click on the medium you want to get landing pages for
    • step 3: choose the number of landing pages you want
    • step 4: export as csv
    • step 5: extra step if you have multiple subdomains in your profileIf you have multiplesubdomains AND youdon’t have a filter toinclude hostname (whatdah??) I show you howto create reports like thisin this Search EngineLand post
    • step 6: make uris full urls (e.g., start with http://)
    • step 7: get status codesSCREAMING FROG: Find out how here (sans Step 4); status codes are in the ResponseCodes tabSEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
    • LEARN MORE
    • Summary blog postbit.ly/killer-kpis-annie