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  • 1. Ryan Vincent – 820 468 981Vivien, Yizhen Li - 821 155 751Jennifer Sandoval - 820 361 350Merlene Cheong - 820 258 572
  • 2. 1. What is Interactive TV?2. How is it being marketed?- New Products- Marketers Benefits3. Samsung Example4. Future Technologies5. Conclusion
  • 3. By using digital TV services:  Global services, satellite and cable.  It offer on Broadband connection and mobiles  Via computers  Internet
  • 4.  Driving traffic and increasing sales. Advanced advertising spots (pop-up overlays)
  • 5.  Profitable tool to learn about their customers, Build connections Customize services. Service providers: “WIN WIN SITUATION”
  • 6. http://www.youtube.com/watch?v=4q8eX9_VNuU
  • 7. - Connect TV with internet- Social media communicationsNetwork: Youtube, Twitter, Facebook, Pinterest
  • 8.  Old vs. New- Increased socializing and networking- Interactive TV based programming- Innovation from TV Broadcasters
  • 9. Questions? Tweet #ITV111
  • 10. http://pinterest.com/merlenec4/interactive-tv/http://adage.com/article/digital/interactive-tv/232996/http://www.madisonavenuejournal.com/2007/07/05/prediction_nanogaming_will/index.phphttp://www.youtube.com/user/yaelhikri?feature=watchhttp://www.youtube.com/user/getconnectedtvshow?feature=watch