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Creating Design-Focused 
Culture 
hello@interactivemechanics.com www.interactivemechanics.com
@mike_tedeschi
A little about my story...
... fast-forward to today.
Design became a company priority
Design became a company priority 
Design and development came together
Design became a company priority 
Design and development came together 
All teams started focusing on UX
Design became a company priority 
Design and development came together 
All teams started focusing on UX 
Company morale i...
So... what happened?
No more “silo” mentality 
#1
Create and work with 
multi-disciplinary teams
“Agile is iterative. Design is iterative. 
Why couldn’t they work together?” 
ȃ-H΍*RWKHOI$XWKRURI/HDQ8;
Work, sketch, and 
brainstorm together
“People tend to equate creative with 
artistic. Like if you can’t draw a picture 
of a horse, you’re not creative. 
That’s...
Learn more than just 
your trade 
#2
Organizations today need generalists who 
can do all aspects of the job well. Who 
can shift between activities, as the jo...
Share what you know 
with your peers
Don’t be afraid to 
ask questions
Create relationships with 
your colleagues 
#3
What’s your story?
UX Book Club 
September 2nd @ Azavea
Creating Design-Focused Culture
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Creating Design-Focused Culture

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User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, budget, and creative vision. This can cause conflict that can hurt your products or projects and demoralize the entire company.

Published in: Design

Transcript of "Creating Design-Focused Culture"

  1. 1. Creating Design-Focused Culture hello@interactivemechanics.com www.interactivemechanics.com
  2. 2. @mike_tedeschi
  3. 3. A little about my story...
  4. 4. ... fast-forward to today.
  5. 5. Design became a company priority
  6. 6. Design became a company priority Design and development came together
  7. 7. Design became a company priority Design and development came together All teams started focusing on UX
  8. 8. Design became a company priority Design and development came together All teams started focusing on UX Company morale increased
  9. 9. So... what happened?
  10. 10. No more “silo” mentality #1
  11. 11. Create and work with multi-disciplinary teams
  12. 12. “Agile is iterative. Design is iterative. Why couldn’t they work together?” ȃ-H΍*RWKHOI$XWKRURI/HDQ8;
  13. 13. Work, sketch, and brainstorm together
  14. 14. “People tend to equate creative with artistic. Like if you can’t draw a picture of a horse, you’re not creative. That’s really wrong.” ȃ'DYLG.HOOHΖ'(2
  15. 15. Learn more than just your trade #2
  16. 16. Organizations today need generalists who can do all aspects of the job well. Who can shift between activities, as the job requires. Specialists are best when they come out of very strong generalists, who know how to work across the board. ȃ-DUHG6SRRO8Ζ(
  17. 17. Share what you know with your peers
  18. 18. Don’t be afraid to ask questions
  19. 19. Create relationships with your colleagues #3
  20. 20. What’s your story?
  21. 21. UX Book Club September 2nd @ Azavea
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