Creating Design-Focused Culture

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User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, …

User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, budget, and creative vision. This can cause conflict that can hurt your products or projects and demoralize the entire company.

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  • 1. Creating Design-Focused Culture hello@interactivemechanics.com www.interactivemechanics.com
  • 2. @mike_tedeschi
  • 3. A little about my story...
  • 4. ... fast-forward to today.
  • 5. Design became a company priority
  • 6. Design became a company priority Design and development came together
  • 7. Design became a company priority Design and development came together All teams started focusing on UX
  • 8. Design became a company priority Design and development came together All teams started focusing on UX Company morale increased
  • 9. So... what happened?
  • 10. No more “silo” mentality #1
  • 11. Create and work with multi-disciplinary teams
  • 12. “Agile is iterative. Design is iterative. Why couldn’t they work together?” ȃ-H΍*RWKHOI$XWKRURI/HDQ8;
  • 13. Work, sketch, and brainstorm together
  • 14. “People tend to equate creative with artistic. Like if you can’t draw a picture of a horse, you’re not creative. That’s really wrong.” ȃ'DYLG.HOOHΖ'(2
  • 15. Learn more than just your trade #2
  • 16. Organizations today need generalists who can do all aspects of the job well. Who can shift between activities, as the job requires. Specialists are best when they come out of very strong generalists, who know how to work across the board. ȃ-DUHG6SRRO8Ζ(
  • 17. Share what you know with your peers
  • 18. Don’t be afraid to ask questions
  • 19. Create relationships with your colleagues #3
  • 20. What’s your story?
  • 21. UX Book Club September 2nd @ Azavea