Your parents are on Facebook.
    Now what do you do?
           04.12.2009
So why should I listen to this guy?

•   Like you, loved hiding from the real world in college
•   Head of Interactive for...
http://www.barcelonaschiringuito.com/no-hay-marcha-atras
http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg
The Irish Internet User: Patterns and
Behaviours

WARNING: Bar graphs ahead
Where my peeps at?
It takes all kinds
             (to make my job more difficult)




                   29% Tech Savvy           41% Tech E...
On the Internet no one knows you’re a
             tech rejector



                                                      ...
You’ve got to have friends

           •       23% of adults in Ireland use a social networking site regularly
           ...
I’m a social media guru.


Just like everyone else.
Sure I’ll measure every last interaction.


Oh wait. You’re serious?
Digital Case Studies


Let’s look at some cool stuff!
Sorry. I was busy texting my friend this
whole time. What should I be doing?
•   Don’t be stupid (that’s the hard part)
• ...
Thanks!
  mark@irishinternational.ie
http://www.twitter.com/irishintl
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Your parents are on Facebook. Now what do you do?
Upcoming SlideShare
Loading in …5
×

Your parents are on Facebook. Now what do you do?

772 views
716 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
772
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Your parents are on Facebook. Now what do you do?

  1. 1. Your parents are on Facebook. Now what do you do? 04.12.2009
  2. 2. So why should I listen to this guy? • Like you, loved hiding from the real world in college • Head of Interactive for one of the biggest agencies in Ireland • Has worked with some of the biggest (and smallest) brands in the world • Knows what Twitter is
  3. 3. http://www.barcelonaschiringuito.com/no-hay-marcha-atras
  4. 4. http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg
  5. 5. The Irish Internet User: Patterns and Behaviours WARNING: Bar graphs ahead
  6. 6. Where my peeps at?
  7. 7. It takes all kinds (to make my job more difficult) 29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  8. 8. On the Internet no one knows you’re a tech rejector 68% AVERAGE REGULAR INTERNET USAGE IN THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  9. 9. You’ve got to have friends • 23% of adults in Ireland use a social networking site regularly • Doubled since 2008 • Bebo has 850K regular visitors • Facebook has 800K regular visitors • YouTube has 1.3M regular visitors • 2nd largest search engine in the world SOURCE: TGI 2009
  10. 10. I’m a social media guru. Just like everyone else.
  11. 11. Sure I’ll measure every last interaction. Oh wait. You’re serious?
  12. 12. Digital Case Studies Let’s look at some cool stuff!
  13. 13. Sorry. I was busy texting my friend this whole time. What should I be doing? • Don’t be stupid (that’s the hard part) • Listen and engage (grow big ears) • Target the influencers (and make them evangelists) • Empower your friends (read: customers) • Encourage people to speak their minds (then thank or fix) • Start small (scale smart) • Be yourself (your usual charming, witty, interesting self) • Don’t just stand there (learn something new every day!)
  14. 14. Thanks! mark@irishinternational.ie http://www.twitter.com/irishintl

×