Your parents are on Facebook. Now what do you do?
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Your parents are on Facebook. Now what do you do?

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Your parents are on Facebook. Now what do you do? Your parents are on Facebook. Now what do you do? Presentation Transcript

  • Your parents are on Facebook. Now what do you do? 04.12.2009
  • So why should I listen to this guy? • Like you, loved hiding from the real world in college • Head of Interactive for one of the biggest agencies in Ireland • Has worked with some of the biggest (and smallest) brands in the world • Knows what Twitter is
  • http://www.barcelonaschiringuito.com/no-hay-marcha-atras
  • http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg
  • The Irish Internet User: Patterns and Behaviours WARNING: Bar graphs ahead
  • Where my peeps at?
  • It takes all kinds (to make my job more difficult) 29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  • On the Internet no one knows you’re a tech rejector 68% AVERAGE REGULAR INTERNET USAGE IN THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  • You’ve got to have friends • 23% of adults in Ireland use a social networking site regularly • Doubled since 2008 • Bebo has 850K regular visitors • Facebook has 800K regular visitors • YouTube has 1.3M regular visitors • 2nd largest search engine in the world SOURCE: TGI 2009
  • I’m a social media guru. Just like everyone else.
  • Sure I’ll measure every last interaction. Oh wait. You’re serious?
  • Digital Case Studies Let’s look at some cool stuff!
  • Sorry. I was busy texting my friend this whole time. What should I be doing? • Don’t be stupid (that’s the hard part) • Listen and engage (grow big ears) • Target the influencers (and make them evangelists) • Empower your friends (read: customers) • Encourage people to speak their minds (then thank or fix) • Start small (scale smart) • Be yourself (your usual charming, witty, interesting self) • Don’t just stand there (learn something new every day!)
  • Thanks! mark@irishinternational.ie http://www.twitter.com/irishintl