Your customers are online. Are you?

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Your customers are online. Are you?

  1. 1. Your customers are online. Are you? 22.10.09
  2. 2. So why should I listen to this guy? • Head of Interactive for one of the biggest agencies in Ireland • 20 years of technology experience, 15 years of advertising experience • Has worked with some of the biggest brands in the world • Has worked with many small, local businesses as well • Knows what Twitter is
  3. 3. How long is this going to take? I’ve got somewhere to be… • The Internet is global but I’m local • How can people find me on the Google? • I think I have a website somewhere • Social networks? I know OF them • See what works for other people and steal their ideas • Hope someone asks the question you’re afraid to ask • Thunderous applause
  4. 4. Advertising on the Internet? That’s crazy talk. bit.ly/WebList
  5. 5. The Irish Internet User: Patterns and Behaviours WARNING: Bar graphs ahead
  6. 6. I’m pretty sure this Internet thing is going to catch on one day PERCENT OF ADULTS REGULARLY USING THE INTERNET IN IRELAND SOURCE: Amárach Surveys and Forecasts Life Online 2008
  7. 7. It takes all kinds (to make my job more difficult) 29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  8. 8. On the Internet no one knows you’re a tech rejector 68% AVERAGE REGULAR INTERNET USAGE IN THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
  9. 9. We’re number 10! HAVE YOU EVER MADE A PURCHASE OVER THE INTERNET? SOURCE: Nielsen Global Online Shopping Report February 2008
  10. 10. Are they buying what you’re selling? IRISH CONFIDENCE IN INTERNET TRANSACTIONS SOURCE: Amas State of the Net Autumn 2009
  11. 11. So much for that recession huh? • 50% of Irish consumers look for advice online before making a purchase • 90% of consumers believe they can save money online • Average online spend of an Irish consumer was €1700 in 2008 • €300M worth of goods were purchased online in Ireland in 2008 • €2.5B spent in total online transactions in Ireland in 2008 (including travel, gambling and finance) • 25% of Irish people expect to spend more online in 2009 SOURCE: Google 2009
  12. 12. Make up your mind already! DECIDING WHICH SITE TO USE WHEN SHOPPING ONLINE SOURCE: Nielsen Global Online Shopping Report February 2008
  13. 13. Search Engine Usage and Opportunities It’s not where you’re from, it’s how high you rank
  14. 14. Who’s Googling who? 90%+ IRISH INTERNET USERS WHO USE GOOGLE SOURCE: Amárach Surveys and Forecasts Life Online 2009
  15. 15. Search and ye shall find • 96% of internet users in Ireland use Google • 29% click on sponsored links “almost every time” • 27% find sponsored listings “somewhat” or “very” trustworthy • 34% said that they don’t trust them at all or not that much. SOURCE: Radical Search Marketing World 2009 Research Survey
  16. 16. Your Website is Your Calling Card to the World Hey, that’s pretty good! I just made it up. Don’t use it, I’m going to copyright it.
  17. 17. Do I really need a website? YES
  18. 18. Social Networks and Conversational Marketing They’re not just your customers anymore. Now they want to be your FRIEND!?!?
  19. 19. You’ve got to have friends • 23% of adults in Ireland use a social networking site regularly • Doubled since 2008 • Bebo has 850K regular visitors • Facebook has 800K regular visitors • YouTube has 1.3M regular visitors • 2nd largest search engine in the world SOURCE: TGI 2009
  20. 20. Where my peeps at?
  21. 21. There’s something out there for everybody ORDER CHAOS
  22. 22. Are social networks OK for little ol’ me? bit.ly/SmallFirms
  23. 23. It’s not who you know, it’s who you know knows www.linkedin.com/in/interactivemark
  24. 24. Digital Case Studies Let’s look at some cool stuff!
  25. 25. Sorry. I wasn’t paying attention. What should I be doing? • Know thy customer and find out what their expectations are • Be findable • Don’t impede a potential sale • Watch, learn, adjust • When your customer needs you, be there • Shut up and listen sometimes • Be proactive about providing value • Scale does not contain ambition
  26. 26. Thanks! mark@irishinternational.ie http://www.twitter.com/irishintl

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