iHCI 2010 - User ExperiencePresentation Transcript
September 2nd and 3rd 2010 Dublin City University
User-centric design makes the worldgo ‘round (And the cash flow in) Mark Congiusta iHCI2010 http://www.youtube.com/watch?v=oA1E3pmSuEQ
Greed is good. NOT
Designing good user experiences requires empathy
Profit vs. Value
What is value ? Money Time Efficiency Productivity Success Happiness Fun Surprise Serendipity Satisfaction able
Breakthrough innovation is incremental
“It is far better to adapt the technology to the user than to force the user to adapt to the technology.” – Larry Marine
9 out of 10 doctors agree… THE INTERNET SUCKS!
When everyone makes the same product what will differentiate them?
When the interface is gone… …all that’s left is the experience
All you need to know… Creating value > Making money(But making money is still pretty cool) You do not know more than your users(But it’s your job to know more about their needs) Make things as simple as possible(But not simpler) Good UX connects users with their environment(But…Well, no “but” for that one)