“Hi, would you mind if we invaded your mobile
device to cram advertisements down your throat?”
                     24.09....
“Oh great.
Another media channel
    to add to our
  marketing plans.”
Consumer Expectations Are Changing




                ≠
(angry mob)




http://www.flickr.com/photos/29233640@N07/3645211083/
Does Mobile Advertising Even Work?




Source: Nielsen Global Online Consumer Survey April 2009
MASS MEDIA
DIGITAL
             Relevance Trumps Reach
Ubiquitous Mobile Touchpoints

 WORK                 WORK


         BIZ TRAVEL          STORE




          VACATION     ...
Mobile User Profiles

                   Traditionalist     Wannabe          Pioneer
                       60%           ...
Applications Are The Now
The Internet Is The Future




             >
Walled Gardens Always Fail (Eventually)
Mobile Social Networking




       Social connectivity makes mobile devices
         less isolated and more interdependent
Stealth Sound System
Devenir Maman
Hearts Club

•   Age appropriate personalized SMS babycare tips to moms
•   Text in on pack codes to earn 1 point per diap...
Flite
Tennis Sponsorship
NIKEiD
Rugby
Dublin Bikes
If You Only Remember One Thing Make
Sure It’s These Five
•   Stop selling and start helping/entertaining/enabling/enhancin...
Thanks!
  mark@irishinternational.ie
http://www.twitter.com/irishintl
Hi, would you mind if we invaded your mobile device to cram advertisements down your throat?
Upcoming SlideShare
Loading in …5
×

Hi, would you mind if we invaded your mobile device to cram advertisements down your throat?

732 views
666 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
732
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hi, would you mind if we invaded your mobile device to cram advertisements down your throat?

  1. 1. “Hi, would you mind if we invaded your mobile device to cram advertisements down your throat?” 24.09.09
  2. 2. “Oh great. Another media channel to add to our marketing plans.”
  3. 3. Consumer Expectations Are Changing ≠
  4. 4. (angry mob) http://www.flickr.com/photos/29233640@N07/3645211083/
  5. 5. Does Mobile Advertising Even Work? Source: Nielsen Global Online Consumer Survey April 2009
  6. 6. MASS MEDIA DIGITAL Relevance Trumps Reach
  7. 7. Ubiquitous Mobile Touchpoints WORK WORK BIZ TRAVEL STORE VACATION GYM HOME HOME
  8. 8. Mobile User Profiles Traditionalist Wannabe Pioneer 60% 25% 15% Source: InsightExpress
  9. 9. Applications Are The Now
  10. 10. The Internet Is The Future >
  11. 11. Walled Gardens Always Fail (Eventually)
  12. 12. Mobile Social Networking Social connectivity makes mobile devices less isolated and more interdependent
  13. 13. Stealth Sound System
  14. 14. Devenir Maman
  15. 15. Hearts Club • Age appropriate personalized SMS babycare tips to moms • Text in on pack codes to earn 1 point per diaper purchased • Points redeemed for children’s toys or mobile top ups • Each point earned is also an entry for a bi-monthly sweepstakes to win a college scholarship for their child • 162,000 current Pampers Hearts Club members and growing • 22% increase in product consumption among members
  16. 16. Flite
  17. 17. Tennis Sponsorship
  18. 18. NIKEiD
  19. 19. Rugby
  20. 20. Dublin Bikes
  21. 21. If You Only Remember One Thing Make Sure It’s These Five • Stop selling and start helping/entertaining/enabling/enhancing • Improve people’s mobile experience - you are a guest on their mobile device • Other media channels get you invited in and mobile enhances other channels nicely • Be sociable - mobiles are communication devices first • Measure the crap out of it
  22. 22. Thanks! mark@irishinternational.ie http://www.twitter.com/irishintl

×