Go Online in the Recession: What's Next

Go Online in the Recession: What’s next. Mark Congiusta Head of Interactive Irish International BBDO and Proximity Search Marketing World 2009

Search Marketing World 2009

Customer decision cycle > Act I Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747

Customer decision cycle > Act II Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747

Customer decision cycle > Act III Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747

Competition makes you harder to find Search Marketing World 2009

A recession intensifies competition Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html

If the customers won’t come to you… Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html

Leading online information resources Search Marketing World 2009 Society for New Communications Research, “Exploring the LinkBetween Customer Care and Brand Reputation in the Age of Social Media” April 23, 2008

Social media marketing spend “Assuming that the economy is in recession in the next six months, how would you change your investment in social media?” Search Marketing World 2009 Forrester Research, “Social Media Playtime Is Over”, March 2009

Customers are fickle Friends are loyal Search Marketing World 2009 http://offbeatink.com/tattoo-designs/tattooed-baby-with-brand-endorsements/

Share • Socialize • Befriend • Add value • Become indispensable Search Marketing World 2009 http://www.flickr.com/photos/protoflux/544191007/

Target • Locate • Listen • Personalize • Remember Search Marketing World 2009 http://www.flickr.com/photos/criminalintent/256540145/

Engage • E-mails • Podcasts • Webinars • Video • Export your message Search Marketing World 2009 http://www.flickr.com/photos/funtik/1175522045/

Converse • Blogging • Thought piece authorship • Relevant speaking engagements • Join the conversation Search Marketing World 2009 http://www.flickr.com/photos/soylentgreen23/2995911291/

Blogs Brand Extension Media Sites E-commerce Social Networks Search Marketing World 2009

Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html

Engagement is another word for really, really good customer service Search Marketing World 2009

“Our belief is that if we keep putting great products in front of customers, they will continue to open their wallets” Search Marketing World 2009 http://www.flickr.com/photos/techshownetwork/2961911760/

Thank You! http://www.twitter.com/InteractiveMark http://www.linkedin.com/in/InteractiveMark Search Marketing World 2009

Go Online in the Recession: What's Next

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