Go Online in the Recession:
       What’s next.
                  Mark Congiusta
                Head of Interactive
     ...
Search Marketing World 2009
Search Marketing World 2009
Search Marketing World 2009
Search Marketing World 2009
Search Marketing World 2009
Customer decision cycle > Act I




                       Advertising                                              Purcha...
Customer decision cycle > Act II




                       Advertising                                              Purch...
Customer decision cycle > Act III




                       Advertising                                              Purc...
Competition makes you harder to find




              Search Marketing World 2009
Competition makes you harder to find




              Search Marketing World 2009
A recession intensifies competition




                                                                        Search Mar...
A recession intensifies competition




                                                                        Search Mar...
If the customers won’t come to you…




                                                                        Search Mar...
Leading online information resources




                                                                                 ...
Social media marketing spend
                              “Assuming that the economy is in recession in the next six mont...
Customers are fickle




                                                                                              Fri...
Share
             •       Socialize
             •       Befriend
             •       Add value
             •       Bec...
Target
                                                                       •   Locate
                                 ...
Engage
             •       E-mails
             •       Podcasts
             •       Webinars
             •       Video...
Converse

                                      • Blogging
                                      • Thought piece
         ...
Blogs                                 Brand Extension




                                                                ...
Search Marketing World 2009
http://www.briansolis.com/2008/08/introducing-conversation-prism.html
Engagement is
                      another word for
                      really, really good
                      custo...
“Our belief is that if
              we keep putting great
              products in front of
              customers, the...
Thank You!

 http://www.twitter.com/InteractiveMark
http://www.linkedin.com/in/InteractiveMark




          Search Market...
Upcoming SlideShare
Loading in...5
×

Go Online in the Recession: What's Next

692

Published on

So you have spent countless hours honing your SEO and SEM strategies and are sitting there waiting for the clicks - and cash - to start rolling in. But is that enough? In a recessionary marketplace,the winners will be those brands that don't just sit there but go out looking for customers without waiting for them to come to you. Presented at Search Marketing World in Dublin April 2009.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
692
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Go Online in the Recession: What's Next

  1. 1. Go Online in the Recession: What’s next. Mark Congiusta Head of Interactive Irish International BBDO and Proximity Search Marketing World 2009
  2. 2. Search Marketing World 2009
  3. 3. Search Marketing World 2009
  4. 4. Search Marketing World 2009
  5. 5. Search Marketing World 2009
  6. 6. Search Marketing World 2009
  7. 7. Customer decision cycle > Act I Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
  8. 8. Customer decision cycle > Act II Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
  9. 9. Customer decision cycle > Act III Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
  10. 10. Competition makes you harder to find Search Marketing World 2009
  11. 11. Competition makes you harder to find Search Marketing World 2009
  12. 12. A recession intensifies competition Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  13. 13. A recession intensifies competition Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  14. 14. If the customers won’t come to you… Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  15. 15. Leading online information resources Search Marketing World 2009 Society for New Communications Research, “Exploring the LinkBetween Customer Care and Brand Reputation in the Age of Social Media” April 23, 2008
  16. 16. Social media marketing spend “Assuming that the economy is in recession in the next six months, how would you change your investment in social media?” Search Marketing World 2009 Forrester Research, “Social Media Playtime Is Over”, March 2009
  17. 17. Customers are fickle Friends are loyal Search Marketing World 2009 http://offbeatink.com/tattoo-designs/tattooed-baby-with-brand-endorsements/
  18. 18. Share • Socialize • Befriend • Add value • Become indispensable Search Marketing World 2009 http://www.flickr.com/photos/protoflux/544191007/
  19. 19. Target • Locate • Listen • Personalize • Remember Search Marketing World 2009 http://www.flickr.com/photos/criminalintent/256540145/
  20. 20. Engage • E-mails • Podcasts • Webinars • Video • Export your message Search Marketing World 2009 http://www.flickr.com/photos/funtik/1175522045/
  21. 21. Converse • Blogging • Thought piece authorship • Relevant speaking engagements • Join the conversation Search Marketing World 2009 http://www.flickr.com/photos/soylentgreen23/2995911291/
  22. 22. Blogs Brand Extension Media Sites E-commerce Social Networks Search Marketing World 2009
  23. 23. Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  24. 24. Engagement is another word for really, really good customer service Search Marketing World 2009
  25. 25. “Our belief is that if we keep putting great products in front of customers, they will continue to open their wallets” Search Marketing World 2009 http://www.flickr.com/photos/techshownetwork/2961911760/
  26. 26. Thank You! http://www.twitter.com/InteractiveMark http://www.linkedin.com/in/InteractiveMark Search Marketing World 2009
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×