Digital Marketing. Social Media. And Other Buzzwords.<br />Mark Congiusta, Dublin City University, October 4, 2010<br />
Who is this guy and why should I care what he says?<br />Spent the last 13 years of my life trying to figure digital adver...
1965<br />Reach 80% of population with3 :30 second TV spots<br />2008<br />120 prime time TV commercials to get equal reac...
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />“Half the money I spend on advertising is wasted; the trouble is I d...
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
If you only remember 1 thing make sure it’s these 5:<br />Media is dead, long live media<br />We know where you live<br />...
Thanks!<br />twitter.com/interactivemark<br />interactivemark@gmail.com<br />
Questions?<br />
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Digital Marketing. Social Media. And Other Buzzwords.

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Digital Marketing. Social Media. And Other Buzzwords.

  1. 1. Digital Marketing. Social Media. And Other Buzzwords.<br />Mark Congiusta, Dublin City University, October 4, 2010<br />
  2. 2. Who is this guy and why should I care what he says?<br />Spent the last 13 years of my life trying to figure digital advertising out<br />Likes technology, understands digital media, loathes “gurus”<br />Has worked for some of the biggest (and smallest) brands in the world<br />Knows what Twitter is<br />
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  4. 4. 1965<br />Reach 80% of population with3 :30 second TV spots<br />2008<br />120 prime time TV commercials to get equal reach<br />
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  10. 10. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
  11. 11. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
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  15. 15. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
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  19. 19. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”<br /> – John Wanamaker<br />
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  23. 23. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
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  28. 28. MEDIA<br />FOCUS<br />DATA<br />SCALE<br />POWER<br />
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  33. 33. If you only remember 1 thing make sure it’s these 5:<br />Media is dead, long live media<br />We know where you live<br />If it moves, measure it<br />It’s not the size of the dog in the fight…<br />I for one welcome our new consumer overlords<br />Bonus thing to remember:<br />You know as much as anyone else<br />
  34. 34. Thanks!<br />twitter.com/interactivemark<br />interactivemark@gmail.com<br />
  35. 35. Questions?<br />
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