Digital Marketing. Social Media. And Other Buzzwords.
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Digital Marketing. Social Media. And Other Buzzwords.

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    Digital Marketing. Social Media. And Other Buzzwords. Digital Marketing. Social Media. And Other Buzzwords. Presentation Transcript

    • Digital Marketing. Social Media. And Other Buzzwords.
      Mark Congiusta, Dublin City University, October 4, 2010
    • Who is this guy and why should I care what he says?
      Spent the last 13 years of my life trying to figure digital advertising out
      Likes technology, understands digital media, loathes “gurus”
      Has worked for some of the biggest (and smallest) brands in the world
      Knows what Twitter is
    • 1965
      Reach 80% of population with3 :30 second TV spots
      2008
      120 prime time TV commercials to get equal reach
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
      “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
      – John Wanamaker
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
    • MEDIA
      FOCUS
      DATA
      SCALE
      POWER
    • If you only remember 1 thing make sure it’s these 5:
      Media is dead, long live media
      We know where you live
      If it moves, measure it
      It’s not the size of the dog in the fight…
      I for one welcome our new consumer overlords
      Bonus thing to remember:
      You know as much as anyone else
    • Thanks!
      twitter.com/interactivemark
      interactivemark@gmail.com
    • Questions?