Digital Marketing. Social Media. And Other Buzzwords.

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  • 1. Digital Marketing. Social Media. And Other Buzzwords.
    Mark Congiusta, Dublin City University, October 4, 2010
  • 2. Who is this guy and why should I care what he says?
    Spent the last 13 years of my life trying to figure digital advertising out
    Likes technology, understands digital media, loathes “gurus”
    Has worked for some of the biggest (and smallest) brands in the world
    Knows what Twitter is
  • 3.
  • 4. 1965
    Reach 80% of population with3 :30 second TV spots
    2008
    120 prime time TV commercials to get equal reach
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
  • 11. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
  • 12.
  • 13.
  • 14.
  • 15. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
  • 16.
  • 17.
  • 18.
  • 19. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
    “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
    – John Wanamaker
  • 20.
  • 21.
  • 22.
  • 23. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. MEDIA
    FOCUS
    DATA
    SCALE
    POWER
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. If you only remember 1 thing make sure it’s these 5:
    Media is dead, long live media
    We know where you live
    If it moves, measure it
    It’s not the size of the dog in the fight…
    I for one welcome our new consumer overlords
    Bonus thing to remember:
    You know as much as anyone else
  • 34. Thanks!
    twitter.com/interactivemark
    interactivemark@gmail.com
  • 35. Questions?