Digital Marketing. Social Media. And Other Buzzwords.
Digital Marketing. Social Media. And Other Buzzwords.<br />Mark Congiusta, Dublin City University, October 4, 2010<br />
Who is this guy and why should I care what he says?<br />Spent the last 13 years of my life trying to figure digital advertising out<br />Likes technology, understands digital media, loathes “gurus”<br />Has worked for some of the biggest (and smallest) brands in the world<br />Knows what Twitter is<br />
If you only remember 1 thing make sure it’s these 5:<br />Media is dead, long live media<br />We know where you live<br />If it moves, measure it<br />It’s not the size of the dog in the fight…<br />I for one welcome our new consumer overlords<br />Bonus thing to remember:<br />You know as much as anyone else<br />