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Digital Marketing. Social Media. And Other Buzzwords. Mark Congiusta, Dublin City University, October 4, 2010
Who is this guy and why should I care what he says? Spent the last 13 years of my life trying to figure digital advertising out Likes technology, understands digital media, loathes “gurus” Has worked for some of the biggest (and smallest) brands in the world Knows what Twitter is
If you only remember 1 thing make sure it’s these 5: Media is dead, long live media We know where you live If it moves, measure it It’s not the size of the dog in the fight… I for one welcome our new consumer overlords Bonus thing to remember: You know as much as anyone else