Marketing is: the analysis, planning, implementation, and control of programs designed to increase visitor awareness and use of collections, facilities, and services in a way that will mutually benefit both the organisation and the visitor.
Arts Marketing the pocket guide by Dr Sharron Dickman published 1997 Download available from The Australia Council
Optimisation: Getting the maximum return for the longest duration of time, for the least amount of expense – on everything you’re doing now, have done in the past and will do in the future. Jay Abraham http://www.abraham.com
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals (American Marketing Association)
In Summary, Marketing has at its core a desire to reach consumers and make them think, believe or do what you want.
* Newsletters * Exhibitions * Information * Graphic Design How to select the most appropriate and cost effective marketing tools to reach clients, buyers and patrons . Identify the best tools to achieve your marketing goals and plan