Your SlideShare is downloading. ×
0
Uber - Useful online metrics
Uber - Useful online metrics
Uber - Useful online metrics
Uber - Useful online metrics
Uber - Useful online metrics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Uber - Useful online metrics

391

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Useful Online Metrics(Better) Business as usual…
  • 2. Online = Business• Metrics need to be measured in context• What do you actually measure and do to drive a sale in your ‘real world’ business?• How does this stack up against what you’re trying to sell online?• Are your online customers different to your real- world customers?
  • 3. Finding meaning… • How many achieved a planned result?I got 100,000 hits this • How many did your competitors get? • What was the total cost per hit? month! • What does this mean for next month? • What actual impact is this having on the ‘end game’? We’re number 3 on • What’s the total cost of keeping this position? Google! • Are you undermining your ability to be found directly?
  • 4. It’s still business … manage it• If you’re harvesting metrics in the absence of clear targets … then you’re not focussing on actual results.• If you’re not clear on the journey for your customer on your site … then how will you guide them to buy or consume your services?• Conversion online is even harder than in person – to make the most of metrics you need to understand expected outcomes in your own business terms.
  • 5. 2 minute tips• Check your online journey from finding the site to making contact or purchasing a product / service – how does this map against everything you plan in the real world?• Pick monthly targets, review and massage direction to meet these at least weekly.• Critically analyse spend vs benefit – is online providing the scale, cost benefits and returns expected. If not, change approach.• Make sure you can get found directly.• Know the meaning behind the numbers.

×