#iiseminarThe Value of SocialImproving Collaboration & Engagementon Your Intranet
#iiseminarNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridgeThe Rise of the Social Intranet
#iiseminarAgenda9.00 The Social Intranet Rises9:30 How to Make Your Intranet Worthy of TrustWilliam Amurgis, Intranet and ...
#iiseminarMulti System or 1 Platform
#iiseminarDefinitionSocial intranet |ˈsōSHəl|ˈintrəˈnet|noun, Computinga modern people-focusedand relationship-centricintr...
#iiseminar
#iiseminar
#iiseminarHow did we get here?1.Data keeps growing2.Email is broken3.Need for collaboration
#iiseminarNo sign ofslowing, datakeeps growing
#iiseminar
#iiseminarExabytes Created By Year (IDC)
#iiseminarFindwise - Findability Survey 2012How critical is finding the rightinformation to your businessgoals and success?
#iiseminarFindwise - Findability Survey 2012
#iiseminarIs it easy to find the rightinformation within yourorganization today?Findwise - Findability Survey 2012
#iiseminarFindwise - Findability Survey 2012
#iiseminarNearly three quarters (73%) of officeworkers admit they have eitherhunted for work already done bycolleagues or,...
#iiseminarOne in five (18%) claim they have todo this every single day of theirworking lives.Source: Opinion Matters, Work...
#iiseminarEmail is Broken
#iiseminarEmail costs organizations onaverage $15,000 per user peryear. 41% emails are forInformation purposes only.• Sour...
#iiseminar56% employees believe email isused incorrectly when phone,face 2 face or onlinecollaboration are moreappropriate...
#iiseminarDeclining email use for under-55s
#iiseminar
#iiseminar
#iiseminarCollaboration
#iiseminarBroad change in internet usageSocial NetworksVideoSearch
#iiseminar Disappears over time Limited to people who receive the message No context (apart from Subject Line)
#iiseminar Content is persistent Available from anywhere, to everyone Groups are created organically in context
#iiseminarDispersed workforce
#iiseminarThe 50 Foot Rule
#iiseminar
#iiseminarExample - Nokia
#iiseminarExample - Nokia 2008 had a 40% Market Share, 2nd was Samsung with 15% By 2012 they have less than 20% market s...
#iiseminarImproved communication and collaboration through social technologiescould raise the productivity by 20-25% of in...
#iiseminarSource: MITSloan, Social Business: What Are Companies Really Doing? (2012)0% 10% 20% 30% 40% 50% 60% 70% 80%Inno...
#iiseminarThe New Way of Working
#iiseminarSome Platforms for Collaboration
#iiseminar27% of the companies inour survey reported havingboth market share gainsagainst their competitorsand higher prof...
#iiseminarNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridgePlanning Your Social Journey
#iiseminarIdentify Key Personnel
#iiseminarWhat’s In It For Me?
#iiseminarDemonstrate Benefit
#iiseminarCollaboration Saves Time
#iiseminarBuilding ExcitementDeliver marketingthroughout theproject to all users.Posters, blogs, emailteaser campaigns,dir...
#iiseminar
#iiseminarThe essential intranet blend
#iiseminarYou don’tknow……what you don’t know
#iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
#iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
#iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
#iiseminarDiscussions happen in yourofficeLaunch pushed back
#iiseminar
#iiseminar
#iiseminarBut! Personalisation – oftenfails too Personalisation is one method of gettinginformation that is relevant to y...
#iiseminarIntelligenceStoreRob
#iiseminarIntelligenceStoreRob
#iiseminarIntelligenceStoreJohnRob
#iiseminarTracking Success
#iiseminarSoftware DemonstrationNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridge
#iiseminar
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The Value of Social: Improving Collaboration & Engagement on Your Intranet

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Interact presentation shown at The Value of Social event in Chicago, June 2013

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  • Stakeholders –How much does it cost to support 3 systems?Is this efficient? Are we wasting time?Admin -Who Manages them? Different people or 1?How easy is it to learn about managing them?User –Where do I search for information?
  • Saving timeIncrease profits / salesMore payHappiness in roleLoyalty
  • How many times have you thought – ”I wish I knew that yesterday?”So – lots of content of all different types from all areas of the businessDon’t go looking to what you don’t knowI am going to explain that more later
  • Lets take a look at discussion in an office.Discussions happen all the time in an officeSomebody talking about last nightSomebody talking about the marketingSomebody talking about the new product launch been pushed back
  • Big ear would be good but you would have to listen all the time
  • Brain subconsciously intelligently sorts content all the time and takes what is relevant
  • Focused in on the new product launch being pushed back.Heard pushing back product launch - Had conversation – to say – that is important as we also need to inform a key customer I am meeting today.
  • When content is all spread over many offices, countries you can’t listed to them allYou can’t go looking for information if you don’t know what you want.You don’t go looking for keys until you know you have lost them.
  • Personalisation can help – you can tune your ear to the correct conversations.Setting up your homepage
  • Different type of content being added all the timeInformation that isn’t relevant to everyoneThe blue is about sales information – Content DNA - the newest information being more relevant. If Rob looked at the latest sales figures and then somebody discussed them he would get pushed this informationThe red is about pension information The intelligence store pushes this information
  • Most relevant information is pushed to the person throughRob gets pushed information about pension and sales because of his current profile DNA – because he viewed, search and interacted with this content in the past.Homepage feeds, alerts and emails
  • John has different profile DNA and gets pushed content based on this.Most relevant information is pushed to the person throughHomepage feeds, alerts and emails
  • Track SuccessReduced Staff Turnover/Recruitment Costs.Employee Satisfaction Survey’sIntranet AnalyticsEmployee EngagementBenchmarkingHow do I compare to others?
  • The Value of Social: Improving Collaboration & Engagement on Your Intranet

    1. 1. #iiseminarThe Value of SocialImproving Collaboration & Engagementon Your Intranet
    2. 2. #iiseminarNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridgeThe Rise of the Social Intranet
    3. 3. #iiseminarAgenda9.00 The Social Intranet Rises9:30 How to Make Your Intranet Worthy of TrustWilliam Amurgis, Intranet and Internal Comms Specialist10.15 Coffee Break and Social Exercise10.30 Social Intranet Success StoriesJordan Zarin, JCC Association.11.00 Planning your Social Journey11.30 Live Demo
    4. 4. #iiseminarMulti System or 1 Platform
    5. 5. #iiseminarDefinitionSocial intranet |ˈsōSHəl|ˈintrəˈnet|noun, Computinga modern people-focusedand relationship-centricintranet
    6. 6. #iiseminar
    7. 7. #iiseminar
    8. 8. #iiseminarHow did we get here?1.Data keeps growing2.Email is broken3.Need for collaboration
    9. 9. #iiseminarNo sign ofslowing, datakeeps growing
    10. 10. #iiseminar
    11. 11. #iiseminarExabytes Created By Year (IDC)
    12. 12. #iiseminarFindwise - Findability Survey 2012How critical is finding the rightinformation to your businessgoals and success?
    13. 13. #iiseminarFindwise - Findability Survey 2012
    14. 14. #iiseminarIs it easy to find the rightinformation within yourorganization today?Findwise - Findability Survey 2012
    15. 15. #iiseminarFindwise - Findability Survey 2012
    16. 16. #iiseminarNearly three quarters (73%) of officeworkers admit they have eitherhunted for work already done bycolleagues or, when they can’t find it,had to re-do the work themselves.Source: Opinion Matters, Working World (2011)
    17. 17. #iiseminarOne in five (18%) claim they have todo this every single day of theirworking lives.Source: Opinion Matters, Working World (2011)
    18. 18. #iiseminarEmail is Broken
    19. 19. #iiseminarEmail costs organizations onaverage $15,000 per user peryear. 41% emails are forInformation purposes only.• Source: Thomas Jackson, LoughboroughUniversity(2011)
    20. 20. #iiseminar56% employees believe email isused incorrectly when phone,face 2 face or onlinecollaboration are moreappropriate.•Source: Thomas Jackson, Loughborough University (2011)
    21. 21. #iiseminarDeclining email use for under-55s
    22. 22. #iiseminar
    23. 23. #iiseminar
    24. 24. #iiseminarCollaboration
    25. 25. #iiseminarBroad change in internet usageSocial NetworksVideoSearch
    26. 26. #iiseminar Disappears over time Limited to people who receive the message No context (apart from Subject Line)
    27. 27. #iiseminar Content is persistent Available from anywhere, to everyone Groups are created organically in context
    28. 28. #iiseminarDispersed workforce
    29. 29. #iiseminarThe 50 Foot Rule
    30. 30. #iiseminar
    31. 31. #iiseminarExample - Nokia
    32. 32. #iiseminarExample - Nokia 2008 had a 40% Market Share, 2nd was Samsung with 15% By 2012 they have less than 20% market share and are now 2nd = Recorded losses of 1 billion Euros in Q4 2011 4000 redundancies 2007 share price of £28 per share dipped to £1.47 mid 2012
    33. 33. #iiseminarImproved communication and collaboration through social technologiescould raise the productivity by 20-25% of interaction workers
    34. 34. #iiseminarSource: MITSloan, Social Business: What Are Companies Really Doing? (2012)0% 10% 20% 30% 40% 50% 60% 70% 80%Innovating for Competitive DifferentiationAcquiring and Retaining EmployeesGrowing RevenueResponding to New Competitive ThreatsReducing Costs and Increasing Efficiencies
    35. 35. #iiseminarThe New Way of Working
    36. 36. #iiseminarSome Platforms for Collaboration
    37. 37. #iiseminar27% of the companies inour survey reported havingboth market share gainsagainst their competitorsand higher profit margins.Source: McKinsey Quarterly, The rise of the networkedenterprise: Web 2.0 finds its payday (2011)
    38. 38. #iiseminarNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridgePlanning Your Social Journey
    39. 39. #iiseminarIdentify Key Personnel
    40. 40. #iiseminarWhat’s In It For Me?
    41. 41. #iiseminarDemonstrate Benefit
    42. 42. #iiseminarCollaboration Saves Time
    43. 43. #iiseminarBuilding ExcitementDeliver marketingthroughout theproject to all users.Posters, blogs, emailteaser campaigns,direct mail, launchvideos, competitionsGet keystakeholdersinvolved and ensurethey encourageothers to getinvolvedOn-goinggovernance isessential, relaybenefits of use andhave a clearplanning roadmap
    44. 44. #iiseminar
    45. 45. #iiseminarThe essential intranet blend
    46. 46. #iiseminarYou don’tknow……what you don’t know
    47. 47. #iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
    48. 48. #iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
    49. 49. #iiseminarDiscussions happen in yourofficeLast night’s chatGeneral marketing chat Launch pushed back
    50. 50. #iiseminarDiscussions happen in yourofficeLaunch pushed back
    51. 51. #iiseminar
    52. 52. #iiseminar
    53. 53. #iiseminarBut! Personalisation – oftenfails too Personalisation is one method of gettinginformation that is relevant to you You still have to keep listening (visitingbookmarks) You have to continuously tune your ear (updateyour personal homepage)
    54. 54. #iiseminarIntelligenceStoreRob
    55. 55. #iiseminarIntelligenceStoreRob
    56. 56. #iiseminarIntelligenceStoreJohnRob
    57. 57. #iiseminarTracking Success
    58. 58. #iiseminarSoftware DemonstrationNick LethbridgeEnterprise Sales DirectorFollow me on Twitter @nicklethbridge
    59. 59. #iiseminar

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