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Social Media Monitoring IOETI Conference 2011


Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011 …

Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

Published in Business , Technology
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  • 1. OnlineReputationManagementFady RamzyInteract Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
  • 2. Going good so far ? #IOETI @IOETI @InteractEgypt Social Media Monitoring 27/03/2012
  • 3. ORMIs the practice of consistent research andanalysis of one’s personal or professional, businessor industry reputation as represented by the contentacross all types of online media. 4 Social Media Monitoring 27/03/2012
  • 4. 5 Social Media Monitoring 27/03/2012
  • 5. Why is that important?- Your Customers are online- Your Prospects are online- Your Competitors are online- Your Employees are online- Your X-Employees are online- Your brand influencers are online6 27/03/2012 Online Identity Management
  • 6. The Process Listen Respond Engage Optimize Measure7 27/03/2012 Online Identity Management
  • 7. One again ... Look, Listen & Learn!- Improve customer satisfaction by gaining insights from consumers about their real needs- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.- Gain insights about competitors and their customers’ perceptions about their products and services.- Engage in more effective public relations by understanding who the real influencers are.- Provide early warning systems for reactive and defensive PR.8 27/03/2012 Online Identity Management
  • 8. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation9 27/03/2012 Online Identity Management
  • 9. Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Your Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 10 27/03/2012 Online Identity Management
  • 10. 11 27/03/2012 Online Identity Management
  • 11. Some tools- Blog monitoring BlogPulse, Google Blog search- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- Web Monitoring Google alerts, Google trends- Followers monitoring Friend and follow12 27/03/2012 Online Identity Management
  • 12. 13 27/03/2012 Online Identity Management
  • 13. 14 27/03/2012 Online Identity Management
  • 14. Lets check“Sharm el Sheikh”
  • 15. Sources 27/03/201216 Social Media Monitoring
  • 16. Countries 27/03/201217 Social Media Monitoring
  • 17. Countries Blogs 27/03/201218 Social Media Monitoring
  • 18. Countries Forums 27/03/201219 Social Media Monitoring
  • 19. Countries News 27/03/201220 Social Media Monitoring
  • 20. Countries Twitter 27/03/201221 Social Media Monitoring
  • 21. Sentiment 27/03/201222 Social Media Monitoring
  • 22. Word Cloud 27/03/201223 Social Media Monitoring
  • 23. BuzzGraph 27/03/201224 Social Media Monitoring
  • 24. Most influencial Blogs 27/03/201225 Social Media Monitoring
  • 25. Blog Word cloud 27/03/201226 Social Media Monitoring
  • 26. Twitter influencers@Dima_Khatib @monaeltahawy @SultanAlQassemi 27/03/2012 27 Social Media Monitoring
  • 27. Twitter Word Cloud 27/03/201228 Social Media Monitoring
  • 28. Twitter BuzzGraph 27/03/201229 Social Media Monitoring
  • 29. Twitter BuzzGraph - Arabic 27/03/201230 Social Media Monitoring
  • 30. “If you cant measure it, you cant manage it.” Title Text Peter Drucker
  • 31. Interact Egypt Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/201232