OnlineReputationManagementFady RamzyInteract Egypt Country Manager  Cyberzizo   Fady Ramzy                                ...
Going good so far ?                              #IOETI                 @IOETI @InteractEgypt                Slideshare.ne...
ORMIs the practice of              consistent research andanalysis of one’s personal or professional, businessor industry ...
5   Social Media Monitoring   27/03/2012
Why is that important?-   Your Customers are online-   Your Prospects are online-   Your Competitors are online-   Your Em...
The Process              Listen             Respond   Engage           Optimize                                     Measur...
One again ... Look, Listen & Learn!-   Improve customer satisfaction by gaining insights    from consumers about their rea...
Optimize                                 Social          Mainstream                                 Media             Medi...
Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can bee...
11                                27/03/2012     Online Identity Management
Some tools-    Blog monitoring BlogPulse, Google Blog search-    Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- ...
13                                27/03/2012     Online Identity Management
14                                27/03/2012     Online Identity Management
Lets check“Sharm el Sheikh”
Sources                               27/03/201216   Social Media Monitoring
Countries                               27/03/201217   Social Media Monitoring
Countries     Blogs                                 27/03/201218     Social Media Monitoring
Countries     Forums                                 27/03/201219     Social Media Monitoring
Countries     News                                 27/03/201220     Social Media Monitoring
Countries     Twitter                                 27/03/201221     Social Media Monitoring
Sentiment                               27/03/201222   Social Media Monitoring
Word Cloud                               27/03/201223   Social Media Monitoring
BuzzGraph                               27/03/201224   Social Media Monitoring
Most influencial Blogs                               27/03/201225   Social Media Monitoring
Blog Word cloud                               27/03/201226   Social Media Monitoring
Twitter influencers@Dima_Khatib                                                                @monaeltahawy              ...
Twitter Word Cloud                               27/03/201228   Social Media Monitoring
Twitter BuzzGraph                               27/03/201229   Social Media Monitoring
Twitter BuzzGraph - Arabic                               27/03/201230   Social Media Monitoring
“If you cant measure it, you cant manage it.”            Title Text       Peter Drucker
Interact Egypt               http://Egypt.interact.it     Grazie!   Twitter: @interactegypt               Facebook & Linke...
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Social Media Monitoring IOETI Conference 2011

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Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

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Social Media Monitoring IOETI Conference 2011

  1. 1. OnlineReputationManagementFady RamzyInteract Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
  2. 2. Going good so far ? #IOETI @IOETI @InteractEgypt Slideshare.net/interactspa/2 Social Media Monitoring 27/03/2012
  3. 3. ORMIs the practice of consistent research andanalysis of one’s personal or professional, businessor industry reputation as represented by the contentacross all types of online media. 4 Social Media Monitoring 27/03/2012
  4. 4. 5 Social Media Monitoring 27/03/2012
  5. 5. Why is that important?- Your Customers are online- Your Prospects are online- Your Competitors are online- Your Employees are online- Your X-Employees are online- Your brand influencers are online6 27/03/2012 Online Identity Management
  6. 6. The Process Listen Respond Engage Optimize Measure7 27/03/2012 Online Identity Management
  7. 7. One again ... Look, Listen & Learn!- Improve customer satisfaction by gaining insights from consumers about their real needs- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.- Gain insights about competitors and their customers’ perceptions about their products and services.- Engage in more effective public relations by understanding who the real influencers are.- Provide early warning systems for reactive and defensive PR.8 27/03/2012 Online Identity Management
  8. 8. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation9 27/03/2012 Online Identity Management
  9. 9. Boost your influenceYour Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Your Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 10 27/03/2012 Online Identity Management
  10. 10. 11 27/03/2012 Online Identity Management
  11. 11. Some tools- Blog monitoring BlogPulse, Google Blog search- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search- Web Monitoring Google alerts, Google trends- Followers monitoring Friend and follow12 27/03/2012 Online Identity Management
  12. 12. 13 27/03/2012 Online Identity Management
  13. 13. 14 27/03/2012 Online Identity Management
  14. 14. Lets check“Sharm el Sheikh”
  15. 15. Sources 27/03/201216 Social Media Monitoring
  16. 16. Countries 27/03/201217 Social Media Monitoring
  17. 17. Countries Blogs 27/03/201218 Social Media Monitoring
  18. 18. Countries Forums 27/03/201219 Social Media Monitoring
  19. 19. Countries News 27/03/201220 Social Media Monitoring
  20. 20. Countries Twitter 27/03/201221 Social Media Monitoring
  21. 21. Sentiment 27/03/201222 Social Media Monitoring
  22. 22. Word Cloud 27/03/201223 Social Media Monitoring
  23. 23. BuzzGraph 27/03/201224 Social Media Monitoring
  24. 24. Most influencial Blogs 27/03/201225 Social Media Monitoring
  25. 25. Blog Word cloud 27/03/201226 Social Media Monitoring
  26. 26. Twitter influencers@Dima_Khatib @monaeltahawy @SultanAlQassemi 27/03/2012 27 Social Media Monitoring
  27. 27. Twitter Word Cloud 27/03/201228 Social Media Monitoring
  28. 28. Twitter BuzzGraph 27/03/201229 Social Media Monitoring
  29. 29. Twitter BuzzGraph - Arabic 27/03/201230 Social Media Monitoring
  30. 30. “If you cant measure it, you cant manage it.” Title Text Peter Drucker
  31. 31. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/201232
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