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Social media for Entrp Afritech Nairobi

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Interact Egypt's Session for Entrepreneurship in Afritech in Nairobi

Interact Egypt's Session for Entrepreneurship in Afritech in Nairobi

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  • 1. Social Media forEntreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager
  • 2. InteractPlay Innovation
  • 3. Nafurahia Kuwa hapa Nairobi !Digital Media consultant & speakerCo-founder of Interact EgyptSocial Media visionary & believer 27/03/2012 3 Social Media for Entrepreneurs
  • 4. Egypt - The Power of Social Media 27/03/2012 4 Social Media for Entrepreneurs
  • 5. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Alg eria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/20125 Social Media For Entrepreneurs
  • 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Social Media For Entrepreneurs 27/03/2012
  • 7. Semantic CMS Content Existing Assets CMS/ECM Online TV7 27/03/2012 Social Media For Entrepreneurs
  • 8. Social Media8 27/03/2012 Social Media For Entrepreneurs
  • 9. Mobile Apps9 27/03/2012 Social Media For Entrepreneurs
  • 10. LetsInteract
  • 11. This event is currently TWEETED at this Very Moment #FollowAfritech11 Social Media for Entrepreneurs 27/03/2012
  • 12. What is the secret here?12 Social Media for Entrepreneurs 27/03/2012
  • 13. Social Media For Entrepreneurs13 27/03/2012 Social Media For Entrepreneurs
  • 14. The Entrepreneur 27/03/2012 14 Social Media for Entrepreneurs
  • 15. The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 27/03/2012 15 Social Media for Entrepreneurs
  • 16. Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool !16 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 17. Quick Facts
  • 18. Facebook
  • 19. FacebookWhat is interesting in statistics per continent is that Africa is the most dynamiccontinent on Facebook gaining more than 50% of its Facebook users in the last6 months! Socialbakers 27/03/2012 19 Social Media for Entrepreneurs
  • 20. YouTube In May 2010 YouTube launched locally in South Africa 27/03/201220 Social Media for Entrepreneurs
  • 21. 27/03/201221 Social Media for Entrepreneurs
  • 22. 27/03/201222 Social Media for Entrepreneurs
  • 23. Web 2.0Entrepreneurs!
  • 24. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO World Web Data Analytics Mobile 27/03/2012 24 Social Media For Entrepreneurs
  • 25. Note 1:Social Media is a Title Text paradigm shift
  • 26. 26 Social Media for Entrepreneurs 27/03/2012
  • 27. What can social mediado for your business?
  • 28. 28 Social Media for Entrepreneurs 27/03/2012
  • 29. Step 0:Set your goals
  • 30. What’s Your Goal!? Business Relations? Building Awareness? Selling?30 27/03/2012 Social Media for Entrepreneurs
  • 31. What’s Your Budget? Cost Effective Necessary not Complementary31 27/03/2012 Social Media for Entrepreneurs
  • 32. Message you What is the want to send?! Remember to keep your Tone and Style aligned with your Brand Image.32 27/03/2012 Social Media for Entrepreneurs
  • 33. TargetDo you know yourAudience!?Know them wellUnderstand their languageand their MediumsAKA : Social Networks!33 27/03/2012 Social Media for Entrepreneurs
  • 34. Tool What’s Your and Why!? Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals34 27/03/2012 Social Media for Entrepreneurs
  • 35. Step 1:Build your identity
  • 36. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/2012 36 Social Media For Entrepreneurs
  • 37. 37 Social Media for Entrepreneurs 27/03/2012
  • 38. Twitter38 Social Media for Entrepreneurs 27/03/2012
  • 39. Linkedin39 Social Media for Entrepreneurs 27/03/2012
  • 40. Flickr40 Social Media for Entrepreneurs 27/03/2012
  • 41. YouTube41 Social Media for Entrepreneurs 27/03/2012
  • 42. SlideShare42 Social Media for Entrepreneurs 27/03/2012
  • 43. Finally – Integrate!43 Social Media for Entrepreneurs 27/03/2012
  • 44. Step 2:Promote it
  • 45. 45 Social Media for Entrepreneurs 27/03/2012
  • 46. Email signature46 Social Media for Entrepreneurs 27/03/2012
  • 47. Newsletter47 Social Media for Entrepreneurs 27/03/2012
  • 48. Blog 48 Social Media for Entrepreneurs 27/03/2012
  • 49. Cross Promote49 Social Media for Entrepreneurs 27/03/2012
  • 50. Note 2: atience ersistence Title Text assion
  • 51. Step 3:Listen - Engage
  • 52. Note 3: No listening without EngagementNo Engagement without listening
  • 53. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them!53 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 54. EngageBe Yourself onlyAnswer questions & give feedbackInitiate a Conversation!Give a SOUL to your Online identity! 54 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 55. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too!55 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 56. Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively56 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  • 57. Step 4:Build a strategy
  • 58. The Magical Methodology Plan Do Check Act 58 27/03/2012 Social Media for Entrepreneurs
  • 59. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 59 Social Media for Entrepreneurs 27/03/2012
  • 60. Share “Valuable” ContentContent is KINGExert effort and time in building and sharing itBlog, tweets, posts, photos, videos, articles, sky is the limitKeeps your image as the field expertMeasure how your audience respond to your content 60 27/03/2012 Social Media for Entrepreneurs
  • 61. Involve!Maintain your level of involvement with your audience!!Create a dynamic online persona.No one wants to read a Twitter stream that only deals with menuupdates or sales — people want to engage with a brand.Make it Personal! 61 27/03/2012 Social Media for Entrepreneurs
  • 62. Measure & MonitorThe KPIsTrue reach: Your network size & dynamicsSocial Media influence: How influential you are?Amplification: The likelihood that your content will be acted upon. 62 27/03/2012 Social Media for Entrepreneurs
  • 63. Boost your influencePersonal Brand, Trust and Expertise.Understanding each is imperative to measuring influence, which can beexpressed as:Influence = (Personal Brand * Trust * Expertise)Of course, since Expertise = (Knowledge * Trust), we canfurther refine the equation to:Influence = (Personal Brand * Knowledge * Trust2) 63 27/03/2012 Social Media for Entrepreneurs
  • 64. Step 5:Boost your business
  • 65. Note 4:Dont Sell You do not make money with social media, you makemoney with people who know, like and trust you.
  • 66. Note 5:“Look for broken arms” Andy Duncan
  • 67. Note 6: KISS =Keep It Super Simple
  • 68. True Stories from a Web 3.0 Smart-up
  • 69. Story 1:Stay connected
  • 70. 70 27/03/2012 Social Media for Entrepreneurs
  • 71. 71 27/03/2012 Social Media for Entrepreneurs
  • 72. Lesson learned:Always connect with Title Text people youmeet, email or talk to
  • 73. Story 2:Building business partnerships
  • 74. 74 27/03/2012 Social Media for Entrepreneurs
  • 75. 75 27/03/2012 Social Media for Entrepreneurs
  • 76. Lesson learned: Always seek newconnections of similar profiles
  • 77. Story 3:The Egyptian Revolution
  • 78. 78 27/03/2012 Social Media for Entrepreneurs
  • 79. Lesson learned: Provide valuablecontent, for free sometimes
  • 80. Story 4: The Europeaninvestment bank report
  • 81. 81 27/03/2012 Social Media for Entrepreneurs
  • 82. Lesson learned:The more effort you invest, the more exposure you get
  • 83. Interact Egypt http://Egypt.interact.it Asante Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Sana Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 27/03/201283