Web Communications Workshop for ELCC Presentation
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Web Communications Workshop for ELCC Presentation

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ELCC Presentation Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, ...

ELCC Presentation Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

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Web Communications Workshop for ELCC Presentation Web Communications Workshop for ELCC Presentation Presentation Transcript

  • SOCIAL MEDIA FORENTREPRENEURSWeb communicationsworkshopCairo, November 7thFady RamzyInteract Egypt country Manager
  • LetsInteract
  • This workshop is currently TWEETED at this Very Moment #followinteract3 Social Media for Entrepreneurs 27/03/12
  • InteractPlay Innovation
  • InteractSpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/125 Social Media For Entrepreneurs
  • Digital Television Digital Signageon Iptv/digital on the WebMobile signage6 Social Media For Entrepreneurs 27/03/12
  • Semantic CMS Content Existing Assets CMS/ECM Exter nal l DBs DBs I nterna Online TV Mobile Site Web Site ta e d Da Link SM7 27/03/12 Social Media For Entrepreneurs
  • Social Media8 27/03/12 Social Media For Entrepreneurs
  • Mobile Apps9 27/03/12 Social Media For Entrepreneurs
  • WebEvolution
  • From Web 1.0 to Web 2.011 27/03/12 Social Media For Entrepreneurs
  • From Web 1.0 to Web 2.012 27/03/12 Social Media For Entrepreneurs
  • Web 3.0 = The web of data13 27/03/12 Social Media For Entrepreneurs
  • Social Media For Entrepreneurs14 27/03/12 Social Media For Entrepreneurs
  • Facts & Figures Networks Overview
  • General Facts – Egypt 2010More than 17M internet users70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 27/03/12 16 Social Media for Entrepreneurs
  • Facebook
  • Facebook is more than 500 million users 50% of our active users log on to Facebook in any given day Average user has 130 friends
  • Facebook in the Middle East and North Africa Tunisia 10% UAE 11%Morocco12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGIONhttp://www.spotonpr.com/is-social-media-important-for- 27/03/12 19 Social Media for Entrepreneursmarketers-in-the-arab-world/
  • Egypt 22% Online penetration in Egypt: 25.28% 27/03/1220 Social Media for Entrepreneurs
  • Egypt 22% 62% Males using Facebook 27/03/1221 Social Media for Entrepreneurs
  • Egypt 22% Age Groups on Facebook50%From 18-24 28% From 25-34 27/03/12 22 Social Media for Entrepreneurs
  • Why Facebook?? A Great Deal ofA great Network Information of People Exchange SHARING Videos Photos Notes Import Your Blog Your Group & Fan Page Update your Status 27/03/12 23 Social Media for Entrepreneurs
  • Facebook Platform: Apps/games 27/03/12 24 Social Media for Entrepreneurs
  • Facebook Mobile 27/03/12 25 Social Media for Entrepreneurs
  • YouTube
  • Broadcast Yourself 48.2 million users excluding casual surfers Exceeds the 2 billion Views per day Localized in 23 Countries --- 24 LanguagesData compiled by website–monitoring.com 27/03/12 27 Social Media for Entrepreneurs
  • Broadcast Yourself up 33% in 2.5 year. 60% Internet users Watch Videos Online 24 Hrs of videos/ per minData compiled by website–monitoring.com 27/03/12 28 Social Media for Entrepreneurs
  • Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook 15 million playbacks per day in Egypt.Data compiled by Alexa & Google 29 . Social Media for Entrepreneurs 27/03/12
  • Why YouTube? Share this video Subscribe Ratings Branded Channels 27/03/1230 Social Media for Entrepreneurs
  • http://www.spotonpr.com/menatwittersurvey/ 31 Social Media for Entrepreneurs 27/03/12
  • 88% 82%95% 87% recommend a Admit preference for brands that theyWelcomed Affected their brand based on perception of a knew via Twitterbrand their experienceengagement brand/Company on Twitterhttp://www.spotonpr.com/menatwittersurvey/ 32 Social Media for Entrepreneurs 27/03/12
  • 65% 50% 50%were interested in Surveyed, received had purchased areceiving special customer service product or serviceoffers & coupons via Twitter as a result of Twitterfrom brands onTwitterhttp://www.spotonpr.com/menatwittersurvey/ 33 Social Media for Entrepreneurs 27/03/12
  • Around 300,000+ Users in EgyptGoogle http://www.spotonpr.com/menatwittersurvey/ 34 Social Media for Entrepreneurs 27/03/12
  • Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagementhttp://www.spotonpr.com/menatwittersurvey/ 35 Social Media for Entrepreneurs 27/03/12
  • Relationships Matter LinkedIn 27/03/1236 Social Media for Entrepreneurs
  • Relationships MatterOver 80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins approximately every secondExecutives from all Fortune 500 companies Around 100,000 visitor/user in Egypt Linkedin press & Google 27/03/12 37 Social Media for Entrepreneurs
  • Why Linkedin!? Learn Be Share Fo Build Relations d un Hire - RecruitFin d Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 27/03/1238 Social Media for Entrepreneurs
  • Web 2.0Entrepreneurs!
  • Welcome to the “Online World” Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO Communications Web Data Analytics Mobile 27/03/1240 Social Media For Entrepreneurs
  • Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/1241 Social Media For Entrepreneurs
  • Web 3.0Smartup!
  • 43 Social Media for Entrepreneurs 27/03/12
  • Blog 44 Social Media for Entrepreneurs 27/03/12
  • Newsletter45 Social Media for Entrepreneurs 27/03/12
  • Email signature46 Social Media for Entrepreneurs 27/03/12
  • Twitter47 Social Media for Entrepreneurs 27/03/12
  • Linkedin48 Social Media for Entrepreneurs 27/03/12
  • Flickr49 Social Media for Entrepreneurs 27/03/12
  • YouTube50 Social Media for Entrepreneurs 27/03/12
  • SlideShare51 Social Media for Entrepreneurs 27/03/12
  • Social Media Monitoring 52 Social Media for Entrepreneurs 27/03/12
  • Web Analytics 53 Social Media for Entrepreneurs 27/03/12
  • Boostingrelations
  • 55 27/03/12 Social Media for Entrepreneurs
  • 56 27/03/12 Social Media for Entrepreneurs
  • What can social mediado for your business?
  • 58 Social Media for Entrepreneurs 27/03/12
  • How to Plan and Execute an effective“Integrated Social Media” strategy
  • Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? Then KISS……KEEP IT SUPER SIMPLE 27/03/12 60 Social Media for Entrepreneurs
  • Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 61 Social Media for Entrepreneurs 27/03/12
  • Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 62 Social Media for Entrepreneurs 27/03/12
  • Implement …… Find & Retain Your CustomerDirect EncourageThem to all your Social Them to be yourMedia accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build salesA base of interactive customers! ANetwork community 63 Social Media for Entrepreneurs 27/03/12
  • The Mobile Era
  • 3{ • Productivity (email, calendar,...) • Services / Utilities (information, updates, notification) • Entertainment (games, fun, Social media)65 Social Media for Entrepreneurs 27/03/12
  • Mobile apps? What’s next? 66 Social Media for Entrepreneurs 27/03/12
  • Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ 27/03/1267