Egyptian presidential elections over social media
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Egyptian presidential elections over social media

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An interesting report scanning the online space about what has been said about the Egyptian presidential candidates. It is a way to understand from user generated content, what are the trends, who is ...

An interesting report scanning the online space about what has been said about the Egyptian presidential candidates. It is a way to understand from user generated content, what are the trends, who is influential and what is being said.
It is a clear comparison between the user generated content during the first round of elections, and the few days before the second round.

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    Egyptian presidential elections over social media Egyptian presidential elections over social media Presentation Transcript

    • Social Media MonitoringFor the presidential elections in Egypt 2012 A report Compiled by Interact Egypt. June 2012
    • Part 1 May 22 – 25(During elections first round)
    • This part of the report presents data about the interactions online, about the presidential candidates during the first round of elections, specifically for top five candidatesHamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh 3 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Overview Gender Online Sources Out of 150,000 online records analized during that period we found Males dominating and Twitter is the major source of posts online4 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Overall Share of VoiceHamdeen Sabahy was the most candidate people talked about online 5 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Specific Share of VoiceHamdeen Sabahy also dominated specifically Facebook & Twitter 6 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Part 2 May 28 – June 11(Just before Elections second round)
    • Then, we went deeper in comparison between the two finalists Ahmed Shafik and Mohamed Morsi8 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Overall Share of voice Total Blogs TwitterPeople talked about Ahmed Shafik online at least Double Mohamed Morsy9 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Overall Influence 1.4 M mentions 575,045 mentions On Twitter Ahmed Shafik is almost triple mentioned as Morsy 10 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Countries Twitter Mentions Both were mentioned equally over twitter from same countries 11 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Countries News Mentions Major difference in coutries posting news articles 12 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Tweets - mentions Over twitter genders and coutries talking about candidates were equal 13 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Twitter - Highest Sources Twitter official account & news talking more about Shafik 14 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Twitter - Engagement Twitter engagement level almost equal 15 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Facebook pages 156,352 fans 467,814 fans 53,417 talking 176,318 talkingIn the 7 days: 224 wall posts with 58570 In the 7 days: 304 wall posts with 102578likes & 5030+ comments. likes & 5036+ comments. 16 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Quick findings On official facebook page & twitter account Mohamed Morsy has almost triple fans/followers Shafik is majorly talked about because of debates between supporters seeing him the only able to drive Egypt further & againsters who see him part of previous regiem. Second team is the majority online Talks supporting Morsy were mostly because people were against Ahmed Shafik Most of online activities, especially twitter infleuncers are against both candidates & some of them started to promote boycotting the 2nd roundMore than 70% of the photos shared over facebook were comics about the elections, the candidates and Egypt’s overall political situation Since June 8th, there was clear drop in online talks about presidential candidates and more talks about Euro 2012   17 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
    • Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Contact us www.interactegypt.me T +202 24149624 today F +202 26904981 InteractEgypt Interact Egypt Cyberzizo Fady Ramzy 15/06/201218