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Why you can’t innovate like apple
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Why you can’t innovate like apple


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If you were to acquire a superpower from any company the innovative powers of Apple would probably be the most popular choice.

If you were to acquire a superpower from any company the innovative powers of Apple would probably be the most popular choice.

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  • 1. WHY YOU CAN’T INNOVATELIKE APPLEFor additional information about Innovationplease visit
  • 2. www.InnovationGrow.comIf you were to acquire a superpower from any company the innovativepowers of Apple would probably be the most popular choice.The fact that Apple has used this innovative process to build such aformidable empire in the elusive technology industry is amazing.Although you will never obtain the exact formula that Apple uses toinnovate (because no such formula exists) you can copy the coreconcepts to apply to your company for improved business and profits.Focusing on design, the user experience, and having an iterationschedule will amplify your attempt to innovate like Apple.2
  • 3. www.InnovationGrow.comAs people are transcending their simple needs and developing morerefined tastes design becomes one of the most important factors thatcompanies need to start focusing on.Apple’s attention to design can be seen in everything from the productsthemselves to the box that you carefully unwrap them from; when youpurchase this superbly designed product or gift.The box and attention to detail that Apple puts into creating anexperience out of the moment when you open the product, whatever ithappens to be, is astonishing.3
  • 4. www.InnovationGrow.comBy just thinking about how your customers are going to use yourproducts or services and how they initially interact with them will giveyou actionable data to improve your business.But by making this process a little bit easy and better it will catapult youahead of your competition.Apple is not the only company that has this attention to design; theyjust excel at it better than most.4
  • 5. www.InnovationGrow.comThe user experience is one of the core concepts that all of theinnovation spawns out of within Apple.All of the designs and mock-ups are exact images or replicas of theproposed product.This attention to detail allows the senior managers to experience theproducts and make changes based on their first hand interaction.5
  • 6. www.InnovationGrow.comSimulating the user experience to the best of your ability will allow youand others in your organization, to get a better understanding of whatyour customers actually experience.By combining this attention to detail in the mock-ups and the designwill help to round out any glaring problems before going to market orimproving the experience for new customers.6
  • 7. www.InnovationGrow.comDriving innovation takes a focus on deadlines and creating options.When the Apple designers are tasked with iterating on a new featurethey create 10 completely different and detail specific mock-ups.These puts a lot of creative energy into the details and when they areon a schedule it allows them to iterate on tons of features each week.7
  • 8. www.InnovationGrow.comAdopting this strategy can be accomplished by breaking each the designissues into the smallest component possible and then creating manydifferent designs for each issue.Once you have a base the key is to iterate as often and as quickly as youcan to move the project forward.8
  • 9. www.InnovationGrow.comCombining these three core concepts and adopting them as best as youare able to will help your organization to move in the same direction asApple.Likely you won’t have the resources to pour into innovation that Appledoes, and ultimately will never be able to innovate as prolifically youcan still use these concepts to expand your business in an unimaginablefashion.9
  • 10. GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit