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USING LINKEDIN FORCOMPETITIVE INTELLIGENCEFor additional information about Competitive Intelligenceplease visit www.Intell...
www.Intelligence2act.comTHERE ARE PLENTY OF DATA THAT IS AVAILABLEON LINKEDIN THAT CAN GIVE YOU VALUABLEINSIGHT INTO THE A...
www.Intelligence2act.comViewing and analyzing their company page is a great place to start butthis information is only as ...
www.Intelligence2act.comThe first step when using LinkedIn for competitive intelligence is todirectly analyze their compan...
www.Intelligence2act.comWatching key management positions as they change or become vacantwill give you an idea of how they...
www.Intelligence2act.comWatching the growth or decline of the number of employees in variousdepartments can also give you ...
www.Intelligence2act.comRemember that these are just indicators and as with any competitiveintelligence gathering it is be...
www.Intelligence2act.comUsing the information on that is freely available on LinkedIn willsupplement your competitive inte...
For additional information about Competitive Intelligenceplease visit www.Intelligence2act.com
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Using linked in for competitive intelligence

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There are plenty of data that is available on LinkedIn that can give you valuable insight into the actions and state of your competition. Viewing and analyzing their company page is a great place to start but this information is only as thorough as the company is willing to be.

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Transcript of "Using linked in for competitive intelligence"

  1. 1. USING LINKEDIN FORCOMPETITIVE INTELLIGENCEFor additional information about Competitive Intelligenceplease visit www.Intelligence2act.com
  2. 2. www.Intelligence2act.comTHERE ARE PLENTY OF DATA THAT IS AVAILABLEON LINKEDIN THAT CAN GIVE YOU VALUABLEINSIGHT INTO THE ACTIONS AND STATE OF YOURCOMPETITION.2
  3. 3. www.Intelligence2act.comViewing and analyzing their company page is a great place to start butthis information is only as thorough as the company is willing to be.Taking the competitive intelligence (CI) gathering a step further you canview and analyze all of the people that are affiliated with company andtrack the progression of the past and present employees to inferbusiness information.You can also use the forum to reach out to and talk to the ex-employeesdirectly and they may be willing to tell you more information than yourealize. Although, direct information is more valuable than theinferences that can be made from scouting LinkedIn, when you add thisdata into all of your other competitive intelligence it can fill in the gaps.3
  4. 4. www.Intelligence2act.comThe first step when using LinkedIn for competitive intelligence is todirectly analyze their company page.This will give you a great starting block as to how much information thatthey are sharing online and their general state of adoption of LinkedIn,which will usually correlate with their adoption of all social media.Once you have this general impression you can start doing moreadvanced searches to see all of the people that currently work forthem, as well as any ex-employees.4
  5. 5. www.Intelligence2act.comWatching key management positions as they change or become vacantwill give you an idea of how they are working as a team.If there is frequent turnover then you can assume that there is aproblem. In the same token if you notice that one of the key managersstarted with a new company without a replacement showing up, thismay indicate that they left on bad terms or that your competitor isstruggling to fill this position.5
  6. 6. www.Intelligence2act.comWatching the growth or decline of the number of employees in variousdepartments can also give you an idea of the strategies that they aretrying to execute, or the troubles that they are facing.By tracking these numbers you can be aware if your competition isinvesting in research and innovation or trying to expand their marketshare with an increase in their sales force.6
  7. 7. www.Intelligence2act.comRemember that these are just indicators and as with any competitiveintelligence gathering it is best to corroborate your data withinformation from multiple sources.Tracking not only the departments but then drilling down into thespecific involvement of each individual will give you an idea of theirknowledge and use of LinkedIn.As a general rule anyone with less than one hundred connections is notusing it effectively, and anyone with more than 500 connections is apro.7
  8. 8. www.Intelligence2act.comUsing the information on that is freely available on LinkedIn willsupplement your competitive intelligence efforts by filling in the gaps.The information over time will provide you with invaluable insight intowhat the company is trying to accomplish and help you to leverage theirshortcomings.Use LinkedIn as a free way to round out your overall CI strategy so thatyou can gain a competitive advantage.8
  9. 9. For additional information about Competitive Intelligenceplease visit www.Intelligence2act.com
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