The big picture in information management


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When you are developing and learning about all of the specific processes and analysis methods for gathering and analyzing the data related to your information management

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The big picture in information management

  1. 1. THE BIG PICTURE ININFORMATIONMANAGEMENTFor additional information about Competitive Intelligenceplease visit
  2. 2. www.Intelligence2act.comWhen you are developing and learning about all of the specificprocesses and analysis methods for gathering and analyzing the datarelated to your information management, it is important to keep thebigger picture in mind.It is easy to focus on the specifics of each of the informationmanagement processes, such as the competitive intelligence (CI)process or the strategic release of information process, but it is veryimportant that you keep the big picture in mind to guide thesedecisions.2
  3. 3. www.Intelligence2act.comMaking sure that each of the implemented steps for your overallinformation management strategy fits within the framework of yourorganization’s overall mission will make sure that all of your processesare working to increase your efficiency and not undermining theprocess.Taking a step back once you have drilled down and fixed a componentof a information management process will ensure that you are able tokeep everything in line and not stray from your company’s vision.3
  4. 4. www.Intelligence2act.comAn effective information management strategy enables you to get anadvantage over your competition and this should be one of the mainfocuses when you are developing the individual processes.It is no use implementing a process or strategy within informationmanagement that does not increase this advantage, and using this asthe first hurdle when developing a new process can save yourorganization time and money.Apply this big picture thinking to all of the information managementstrategy and process decisions to make sure that you are increasingyour advantage at every opportunity that you can.4
  5. 5. www.Intelligence2act.comDefining a mission or goal for your information management process isone of the easiest and best ways to ensure that all of the processes arecontributing positively.Often a broad and loose goal of simply gaining any advantage over yourcompetition is too vague to be useful. Instead having a laser focusedgoal for your CI and information management strategy as a whole, willensure that you have something to measure your processes against.Measuring and then adjusting when it does not conform synergisticallyto your overall strategy will enable you to maximize your informationmanagement success, while minimizing the required resources.5
  6. 6. www.Intelligence2act.comInformation management is an important part of any business and thebetter that you can define the big picture goal, and make sure that all ofthe processes conform to this goal, the more effective your competitiveadvantage will be.Build into the processes a feedback loop so that you can easily iterateand increase efficiency so that the process will automatically upgradeitself and increase the effects of the the overall informationmanagement strategy and CI processes.6
  7. 7. For additional information about Competitive Intelligenceplease visit