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How to protect your trademark in china
 

How to protect your trademark in china

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A trademark can be one of the biggest competitive advantages that a company has, and when you are dealing with any business partners, including those in China, it is important to take the necessary ...

A trademark can be one of the biggest competitive advantages that a company has, and when you are dealing with any business partners, including those in China, it is important to take the necessary steps to protect yourself.

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    How to protect your trademark in china How to protect your trademark in china Presentation Transcript

    • HOW TO PROTECT YOURTRADEMARK IN CHINAFor additional information about Business with Chinaplease visit www.China-Business-Connect.com
    • www.China-Business-Connect.comA trademark can be one of the biggest competitive advantages that acompany has, and when you are dealing with any business partners,including those in China, it is important to take the necessary steps toprotect yourself.It is common in China for a distributor to try and take your trademark,but it is fairly easy to prevent if you take the appropriate steps andactions. If you are looking to expand to China through a distributorshipor a firm contacts you regarding this it is important that you take timeto set up a contract, trademark, and licensing agreement as necessary.While you may not need all of these steps to get started, before youmake any sort of deal it is very important to get a working contract inplace and then go from there.2
    • www.China-Business-Connect.comWhenever you are making a business deal, there should be a contract inplace.This will serve to, at the very least, protect your reputation andminimize the legal exposure of your company to the distributor’sclients, if they were to produce an inferior product that uses yourlikeness and brand awareness to move sales.Once you have the appropriate contract in place, take time to ensurethat it is filed with the appropriate government and regulatoryagencies, as to give it the validity required to stand up in the legalsystem if it comes to that.3
    • www.China-Business-Connect.comOften a distributor in China may look to register your trademark undertheir own company so that they do not have to pay your organizationany sort of royalties.Therefore, it is easier and faster to file for a proper trademark at thesame time as you are setting up the distributorship and contract, thanto try and fight them after the fact.Getting all of the paperwork and agreements in place may seem like ahassle that slows down the opportunity, all of this is crucial to have inplace if any problems arise in the future.4
    • www.China-Business-Connect.comBy taking the time to set up the appropriate contracts, file fortrademark, and then enforce strict licensing agreements, you can makesure that you have legal recourse and heavily dissuade the Chinesecompanies from using your likeness improperly.It is important to take these necessary steps to protect your trademarkin any market, but China has a reputation of circumventing trademarks,so it is evermore important to make sure that all of your documents andagreements are in force.5
    • For additional information about Business with Chinaplease visit www.China-Business-Connect.com