Apple’s culture of innovation refuses to recognize any limits
APPLE’S CULTURE OFINNOVATION REFUSES TORECOGNIZE ANY LIMITSFor additional information about Innovationplease visit www.InnovationGrow.com
www.InnovationGrow.comWhen you think of innovation in business or the innovative companythere is no better example than Apple.They have fostered a culture of innovation that has led them toremarkable profits and the creation of world changing products.According to the CEO of Apple Tim Cook, “it’s never beenstronger”(referencing the culture of innovation).He even went as far as to say “it’s in the DNA of the company”. There isno specific formula but there are factors that can be copied to producegreat success for your company.2
www.InnovationGrow.comTaking the culture of innovation and breaking it down into the basiccomponents that Apple possesses results with two very simpleconcepts unrivaled skills and unique leadership.Some of the skills are industry specific consisting of software andhardware, but the other skill that they excel in can be applied to anybusiness and is their amazing customer service.Creating a great user experience is the core element that drives thewhole innovative organization and the innovative culture helps them toexceed all expectations.3
www.InnovationGrow.comBy focusing on the user experience and driving all of the decisions fromthis place Apple is able to create some of the most coveted products onthe planet.Investing all of its resources back into the innovation process allowsApple to “really cause magic” as Cook puts it. But this takes anunderstanding that creativity and innovation are not the cheapestventures and by their nature they are extremely inefficient withresources, but they are extremely valuable for long term success.Creating a brand that can synonymous with innovation takes time andmoney, but its rewards are unparalleled as Apple can attest.For the nuts and bolts accountant type manager this style of leadershipis incomprehensible and is unfortunately crippling the transition toinnovation that would help companies become more competitive.4
www.InnovationGrow.comThe incredible thing about creativity and innovation is that there areseemingly no limits to success that they create.Even as Apple is positioned as the market leader and one of the mostsuccessful companies they are spending a record amount of resourceson innovation to ensure its future success and increase the value of thiscompany.They recognize that the market for smartphones is far from saturatedand they are poised to capture even more market share moving forwardwhich will be successfully accomplished by their culture of innovation.5
www.InnovationGrow.comWith the globalization of business and the emerging markets needingsimilar devices with their own unique delivery, Apple is using its cultureof innovation to drive sales in China and India.In the last few years they have been able to go from a few hundredmillion in revenue to over 13 billion in China alone.This kind of growth is solely due to the culture of innovation and theoverarching leadership.6
www.InnovationGrow.comWhen the market leader invests so many of its resources in creating aculture of innovation you would probably be wise to follow suit.Although there is no specific formula for this innovation there are keyconcepts that you can adapt for your business to ensuresuccess: culture of innovation ,spending resources on creativity, andultimate focus on the customers.7
GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit www.InnovationGrow.com
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