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UX is a Mindset [Tradecraft]
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UX is a Mindset [Tradecraft]

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This short-and-to-the-point deck provides an overview of the purpose of UX and how the different specialties contribute to great products. Shared at the first day of the Tradecraft program in SF. …

This short-and-to-the-point deck provides an overview of the purpose of UX and how the different specialties contribute to great products. Shared at the first day of the Tradecraft program in SF. Learn more about the program here: http://tradecrafted.com

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  • 1. UX is a mindset User Experience basics + great moments in UX history UX TRACK • UX MINDSET • JANUARY 2014
  • 2. UX = • a mindset • focused on delivering value • inspires the right kinds of ideas • guides decisions UX TRACK • UX MINDSET • JANUARY 2014
  • 3. UX != UI UX TRACK • UX MINDSET • JANUARY 2014
  • 4. Great products address key questions... will Who this? use an it do What c le will at peop th ay for? p How does everything fit together? Why care will the ? y es ur at t fe t ha os W m re rtant? a o p im UX TRACK • UX MINDSET • JANUARY 2014
  • 5. with a bit of tweaking... will Who this? use an it do What c le will at peop th ay for? p How does everything fit together? Why care will the ? y es ur at fe at st h o W m t? e ar ortan p im UX TRACK • UX MINDSET • JANUARY 2014
  • 6. with a bit of tweaking... Who is it for? Why does it matter to them? What can they do that they couldnʼt do before? What features do they need to do that? How do those features fit together? UX TRACK • UX MINDSET • JANUARY 2014
  • 7. UX = basic elements Who is it for? Users Why does it matter to them? Needs & goals What can they do that they couldnʼt do before? Uses What features do they need to do that? Features How do those features fit together? Product, brand & voice UX TRACK • UX MINDSET • JANUARY 2014
  • 8. UX = a simple stack Users Users Needs & goals Needs Uses Features Product, brand & voice Company Purpose Uses Features Product sketches, prototypes, pixels UI via @luxrco UX TRACK • UX MINDSET • JANUARY 2014
  • 9. Use the stack to find answers UX TRACK • UX MINDSET • JANUARY 2014
  • 10. UX = a variety of terms User Research Users Customer Development Needs Company Purpose Interface Design Information Architecture Content Strategy Copywriting UX Strategy Uses Interaction Design Features Usability Testing Visual Design Product sketches, prototypes, pixels UI via @luxrco UX TRACK • UX MINDSET • JANUARY 2014
  • 11. Eras of UX Taylorism ~ 1910s Toyota Production System ~ 1940s User-Centered Design Webmaster Usability User Interface Information Architecture Interaction Design HCI (Human Computer Interaction) User Experience ~ 1950s 1910s - 1970s 1980s- 1990s 1994 - 2001 2001 - now People & work People & computers People & the Internet People & experiences Frederick Winslow Taylor Don Norman Henry Ford Sakichi Toyoda /Taiichi Ohno Henry Dreyfuss Alan Cooper Jakob Neilsen Jesse James Garrett Jared Spool * Many many other names Steve Krug Paraphrased/cribbed from http://www.uxbooth.com/articles/where-ux-comes-from/ UX TRACK • UX MINDSET • JANUARY 2014
  • 12. Books you should read over the next 10 weeks UX TRACK • UX MINDSET • JANUARY 2014
  • 13. Kate Rutter @katerutter http://intelleto.com Perspectives based on personal experience. UX stack based on model by Luxr.co UX TRACK • UX MINDSET • JANUARY 2014

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