The UX-Driven Startup [SXSW 2012]
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The UX-Driven Startup [SXSW 2012]

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Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter....

Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter.

Not many slides; does have panelist info and one concept model that's really handy to have.

More in: Design , Technology , Business
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  • 1. The UX-Driven Startup { lessons from the trenches } SXSW 2012 #UXStartupLUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 2. TWEET! #UXStartup Kate Rutter Cindy Alvarez www.luxr.co www.yammer.com @katerutter @cindyalvarez @luxrco @yammer Ian McFarland Zach Larson www.newcontext.com www.sidereel.com @imf @zachlarson @sidereelLUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 3. Kate Co-Founder & Product Designer www.luxr.co @katerutter @luxrcoLUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 4. Zach Zach Larson www.sidereel.com @zachlarson @sidereel Founder & CPO SideReel acquired by Rovi in 2011 Actively advising and investing in UX-driven startupsLUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 5. Cindy Alvarez @cindyalvarez Director of User Experience, Bay Area based? I am hiring.LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 6. Ian @imf• LeanUX and Balanced Team advocate• Coder for over 30 years, agilist for 8• Group CTO at Digital Garage• Just launched Joi
  • 7. UX-Driven... WTF?!?!?LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 8. UX > UI Users Vision + Needs 1. BLAH 2. BLAH 3. BLAH . can.. B ob Uses Features This Week User Stories Themed Releases #UXStartupLUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012
  • 9. Go be awesome. & UX-Driven SXSW 2012LUXR.CO SXSW • UX-DRIVEN STARTUP • MARCH 2012