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Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]
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Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, 2013]

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Startup Weekend rocks! And in Las Vegas, it's even bettah! This is the kickoff talk for the August 2013 Las Vegas Startup Weekend. No bullshit, build great stuff, go home with a company! Follow on …

Startup Weekend rocks! And in Las Vegas, it's even bettah! This is the kickoff talk for the August 2013 Las Vegas Startup Weekend. No bullshit, build great stuff, go home with a company! Follow on twitter at #swlv and see the fun at http://lasvegas.startupweekend.org/.

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  • 1. Startup Weekend FTW! (or, how to have a kick-ass experience) LAS VEGAS, AUGUST 9-11, 2013
  • 2. LUXR.CO AUGUST 2013 Kate Rutter Co-Founder www.luxr.co TWEET! @katerutter @luxrco Luxr makes tools to help startups deliver products that people want, need & love to buy.
  • 3. LUXR.CO AUGUST 2013
  • 4. LUXR.CO AUGUST 2013
  • 5. LUXR.CO AUGUST 2013
  • 6. LUXR.CO AUGUST 2013
  • 7. LUXR.CO AUGUST 2013
  • 8. LUXR.CO AUGUST 2013 Lean Startup Customer Development User Experience
  • 9. LUXR.CO AUGUST 2013 “No Talk, All Action.”
  • 10. LUXR.CO AUGUST 2013
  • 11. LUXR.CO AUGUST 2013
  • 12. LUXR.CO AUGUST 2013 This idea has the coolest features EVAH!#1
  • 13. LUXR.CO AUGUST 2013 This idea has the coolest features EVAH!#1 Focus on starting a REAL business. Bullshit!
  • 14. LUXR.CO AUGUST 2013 People & value features fidelity
  • 15. LUXR.CO AUGUST 2013 UX Stack Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Biz vision & purpose go here why what how Interactions Brand Voice User stories This Week Needs I need... I want... My goal is... UI goes here BUILD MEASURE LEARN
  • 16. LUXR.CO AUGUST 2013 UX = a clear story With _________, _______ can _________ and ___________, product name use #1 use #2{ using these features: ________ and __________feature #2 feature #1 { in a way thatʼs __________, __________, and __________. attribute #1 attribute #2 attribute #3{ Meet ________, a ___________.name user type { uses features product, brand & voice users needs & goals { ______ needs to ________ _______________. Name need (or goal)
  • 17. LUXR.CO AUGUST 2013 Meet Erika, a socially engaged college student. Erika needs to feel closely connected with friends near and far, every day. using status updates on her “wall”, messages, comments and “likes” in a way thatʼs universal, clean, consistent, and fast. With Facebook, Erika can share her latest thoughts and see what her many friends are up to, a clear story
  • 18. LUXR.CO AUGUST 2013 I’m designing this for people like me!#2
  • 19. LUXR.CO AUGUST 2013 I’m designing this for people like me!#2 Get out of the building. Talk, listen to and observe the problem first-hand. Bullshit!
  • 20. LUXR.CO AUGUST 2013
  • 21. LUXR.CO AUGUST 2013
  • 22. LUXR.CO AUGUST 2013 Custom code is the only way to make awesome stuff! #3
  • 23. LUXR.CO AUGUST 2013 Custom code is the only way to make awesome stuff! #3 Cut corners and steal like a boss. Bullshit!
  • 24. LUXR.CO AUGUST 2013 Ask constantly... “What is the smallest, simplest, fastest thing we can build to get this in the hands of people and move forward?”
  • 25. LUXR.CO AUGUST 2013 We would have gotten more done if the team was better. #4
  • 26. LUXR.CO AUGUST 2013 We would have gotten more done if the team was better. #4 Decide to be an awesome team. Bullshit!
  • 27. LUXR.CO AUGUST 2013 Great teams... 1. Care about the problem. 2. Know (and own!) how they work best. 3. Are frank and candid, because they respect each other. 4. Commit to the outcome.
  • 28. LUXR.CO AUGUST 2013
  • 29. LUXR.CO AUGUST 2013 Know the problem you’re solving. (write it down!)
  • 30. LUXR.CO AUGUST 2013 Hi, Iʼm ________.name My superpower is _________________________.interesting uberskill that is true I can ________, ________ and _________.skill skill skill I work best when _________________________.condition of awesomeness It drives me crazy when ____________________.condition of bullshit Come clean on how you work best.
  • 31. LUXR.CO AUGUST 2013 conviction + humility
  • 32. LUXR.CO AUGUST 2013 Ask yourself... “What is the fastest, simplist thing I can contribute to keep us moving?”
  • 33. LUXR.CO AUGUST 2013
  • 34. LUXR.CO AUGUST 2013
  • 35. LUXR.CO AUGUST 2013 NOT Bullshit!
  • 36. LUXR.CO AUGUST 2013 Luxr makes tools to help startups deliver products that people want, need & love to buy. Luxr.co • 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc Images + credits • Fireworks: http://santarosaredwhiteandboom.com/wp-content/uploads/2012/04/fireworks.jpg • Oprah 1: http://static.oprah.com/images/tows/201011/20101116-favorite-things-2005-oprah-600x411.jpg • Oprah car: http://www.carloanworld.com.au/wp-content/uploads/2013/03/Oprah-Car-Giveaway.jpg • No bullshit zone sign: http://feedingkat.typepad.com/.a/6a01127917a2cc28a401157085ce97970b-800wi • No bullshit icon: http://02varvara.files.wordpress.com/2011/03/01-no-bullshit.jpg • Interviewing Ronald: http://leanheroes.com/wp-content/uploads/2013/07/kams_ronald_airport_title.png • Las Vegas Strip at night: http://www.nationalnurseshalfmarathon.com/wp-content/uploads/2013/01/The-Strip.jpg • Design like you give a damn cover: http://designlikeyougiveadamn.architectureforhumanity.org/ • No bullshit t-shirt: http://image14.spreadshirt.com/image-server/v1/products/20580461/views/ 1,width=378,height=378,appearanceId=2/Live-,-love-,-laugh-and-no-bullshit-Kids--Shirts.png • What I know for sure poster: http://womenofhr.com/wp-content/uploads/2011/05/200811_omag_for_sure_opener_190x225.jpg * Slides available on slideshare: slideshare.net/intelleto Kate Rutter Co-Founder www.luxr.co @katerutter @luxrco

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