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Realify Your Secret Ideawith Lean Startup Methods* Make a Product in Three Hours     +IA Summit Pre- ConferenceApril 3, 20...
Hello!                                  Whoʼs here?              "     "     "             1 min intros              "    ...
We coach startup entrepreneurs on     how to build products that people     need, want, and love to buy.LUXR.CO   APRIL 20...
TWEET!                                        Kate Rutter                                        www.luxr.co              ...
This is not... A class on how to                                                  (how do you know itʼs awesome?) produce ...
This is about making products.     • UX Designers as founders     • Lean Startup concepts & mindset     • Product UX - eme...
Let’s get warmed upLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{5 min Activity}   Users + problems + solution                                        Sketch it out                       ...
Users + Problem + Solution map  “the DNA of your idea”                                                                    ...
The talky part
2 Big Ideas                               n St artup                   xper ience                       Lea               ...
Eric Ries wrote                                         a blog post on                                         Sept 8, 200...
Build.                                        Measure.                                         Learn    The big idea...   ...
Empathy.                                                Design.                                               Products!   ...
UX Stack                                BUILD                                                                             ...
Let’s make stuff!LUXR.CO   APRIL 2013 • IA SUMMIT 2013
Who is it for?               Picture your user as a human person.                       (Insert personas here)LUXR.CO   AP...
{Activity}                        Rapid Sketching                        Clothespin Man!LUXR.CO   APRIL 2013 • IA SUMMIT 2...
UX Stack                                              Users                                                              1...
Who: Make a PersonaLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}   5 min                         Make a persona                            PortraitLUXR.CO   APRIL 2013 • IA SUM...
{Activity}                         Make a persona                             FactsLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}   3 min                 Brainstorm 10 factsLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}                                                             1 min                   Divide into 2 piles:       ...
{Activity}                                                     1 min                        Write ‘em down.LUXR.CO   APRIL...
{Activity}                         Make a persona                           BehaviorsLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}                         Make a persona                         Needs & GoalsLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{check}                                         3 checks          * Could enough people like this exist?            (And c...
{check}    Where is the biggest risk?     Which 3 assumptions about your     customers pose the biggest risk to the     su...
Where’s the value?                     Act on user needs by identifying                          value propositions.LUXR.C...
UX Stack                                              Users                                                              1...
An exampleLUXR.CO   APRIL 2013 • IA SUMMIT 2013
What: Envision 6 usesLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}                            10 min                     Sketch 6-up Uses                                         ...
Making the most of the pair                               with __________, ________ can...   with __________, ________ can...
{Activity}   10 min                      Work at the wall                               Post your work                    ...
{Activity}       1 min                  Dot-vote top picks                                 3 dots } pick top useLUXR.CO   ...
{Activity}   5 min              Redraw the top pickLUXR.CO   APRIL 2013 • IA SUMMIT 2013
Break!LUXR.CO   APRIL 2013 • IA SUMMIT 2013
UX Stack                                              Users                                                              1...
{Activity}   2 min            Brainstorm 6 featuresLUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}                                                              1 min                   Divide into 2 piles:      ...
{Activity}                                                               1 min                                        Pick...
How do you know             it’s working?                  Measure what matters by tracking                       actionab...
Measuring what?                                          Traffic                                          Conversion       ...
Measuring what?                                          Traffic                                          Conversion       ...
{Activity}   5 min          Brainstorm 5 measures              (from features)LUXR.CO   APRIL 2013 • IA SUMMIT 2013
{Activity}                                                               1 min                   Divide into 2 piles:     ...
{Activity}                                                     1 min                                        Pick 3.LUXR.CO...
{Activity}          Pair-check your metricsLUXR.CO   APRIL 2013 • IA SUMMIT 2013
Metrics checklist                                              • “number of...” [ # ] 1. Does the metric                  ...
Metrics checklist   a good metric...                                 a great metric...   ...measures the usage of your    ...
{Activity}                    Make a dashboard                           % of users     Avg days for     Avg # of         ...
Tell the story                                        Pull it all togetherLUXR.CO   APRIL 2013 • IA SUMMIT 2013
UX Stack                                              Users                                                              1...
UX Stack                                BUILD                                                                             ...
MVP* Narrative                         This is [product name] .                                        The idea...        ...
Story time!                       Your pair peer reads your story.                (Simply read the words on the page.)LUXR...
UX Stack                                              Users                                                              1...
Patterns of work      1. Generate independently, discuss as a team         (3 people ideal)      2. Dump & Sort         (o...
Resources & Next Steps     • Customer Development interviews (3 in the next week.          Sooner if your audience is at t...
Go be awesome.LUXR.CO   APRIL 2013 • IA SUMMIT 2013
LUXr makes products that coach early-                                    stage entrepreneurs on effective practices       ...
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Realify your Secret Idea with Lean Startup Methods

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Admit it. Inside you there is a secret product idea. Yet it falls prey to that deadly statement: “Someday, when I have more time…”

In an action-packed 180 minutes, you’ll “realify” it: get that idea out and into the world. This session is about skill-building through personal expression; a structured and engaging way to get hands-on with design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful.

These techniques are directly and immediately applicable to UX design in the enterprise, startups and mid-sized companies.

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Transcript of "Realify your Secret Idea with Lean Startup Methods"

  1. 1. Realify Your Secret Ideawith Lean Startup Methods* Make a Product in Three Hours +IA Summit Pre- ConferenceApril 3, 2013Kate Rutter, Co-Founder, LUXrAssociation for Information Science and Technology1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USATel. 301-495-0900 / Fax: 301-495-0810 / E-mail: asis@asis.org #realify #ias13
  2. 2. Hello! Whoʼs here? " " " 1 min intros " " " - name " " " - role " " " - superpowerLUXR.CO APRIL 2013 • IA SUMMIT 2013
  3. 3. We coach startup entrepreneurs on how to build products that people need, want, and love to buy.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  4. 4. TWEET! Kate Rutter www.luxr.co @katerutter @luxrco #realify #ias13LUXR.CO APRIL 2013 • IA SUMMIT 2013
  5. 5. This is not... A class on how to (how do you know itʼs awesome?) produce an awesome UIA session on making (how do you know these arenʼtproduction wireframes or a waste of valuable time?)photoshop comps A “perfect approach” or (100s of entrepreneurs have used these techniques to define a rigid point of view on their own unique Great UX.) Great UX.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  6. 6. This is about making products. • UX Designers as founders • Lean Startup concepts & mindset • Product UX - emerging practices • Hands-on } make a product MVP • Learning through personal expression Focus! Simplify! Decide! Test! Move forward!LUXR.CO APRIL 2013 • IA SUMMIT 2013
  7. 7. Let’s get warmed upLUXR.CO APRIL 2013 • IA SUMMIT 2013
  8. 8. {5 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution?LUXR.CO APRIL 2013 • IA SUMMIT 2013
  9. 9. Users + Problem + Solution map “the DNA of your idea” 5 min Idea name: Task-a-doodle . business professionals Users people with families need to share tasks on the go problems solution Too much to do, not enough time a mobile app for delegating tasks need to know when something is doneLUXR.CO APRIL 2013 • IA SUMMIT 2013
  10. 10. The talky part
  11. 11. 2 Big Ideas n St artup xper ience Lea U ser E Build. Empathy. Measure. Design. Learn! Products!LUXR.CO APRIL 2013 • IA SUMMIT 2013
  12. 12. Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” The big idea... + + make products reduce incremental customers want releases wasteLUXR.CO APRIL 2013 • IA SUMMIT 2013
  13. 13. Build. Measure. Learn The big idea... • Experiments •!Validated learning •!Reduce wasteLUXR.CO APRIL 2013 • IA SUMMIT 2013
  14. 14. Empathy. Design. Products! The big idea... product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cerealLUXR.CO APRIL 2013 • IA SUMMIT 2013
  15. 15. UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  16. 16. Let’s make stuff!LUXR.CO APRIL 2013 • IA SUMMIT 2013
  17. 17. Who is it for? Picture your user as a human person. (Insert personas here)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  18. 18. {Activity} Rapid Sketching Clothespin Man!LUXR.CO APRIL 2013 • IA SUMMIT 2013
  19. 19. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  20. 20. Who: Make a PersonaLUXR.CO APRIL 2013 • IA SUMMIT 2013
  21. 21. {Activity} 5 min Make a persona PortraitLUXR.CO APRIL 2013 • IA SUMMIT 2013
  22. 22. {Activity} Make a persona FactsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  23. 23. {Activity} 3 min Brainstorm 10 factsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  24. 24. {Activity} 1 min Divide into 2 piles: less more important importantLUXR.CO APRIL 2013 • IA SUMMIT 2013
  25. 25. {Activity} 1 min Write ‘em down.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  26. 26. {Activity} Make a persona BehaviorsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  27. 27. {Activity} Make a persona Needs & GoalsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  28. 28. {check} 3 checks * Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments. * Is this a specific person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  29. 29. {check} Where is the biggest risk? Which 3 assumptions about your customers pose the biggest risk to the success of your idea? Hint: validate these first.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  30. 30. Where’s the value? Act on user needs by identifying value propositions.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  31. 31. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  32. 32. An exampleLUXR.CO APRIL 2013 • IA SUMMIT 2013
  33. 33. What: Envision 6 usesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  34. 34. {Activity} 10 min Sketch 6-up Uses __ can... ____, ______ with ______LUXR.CO APRIL 2013 • IA SUMMIT 2013
  35. 35. Making the most of the pair with __________, ________ can... with __________, ________ can...LUXR.CO APRIL 2013 • IA SUMMIT 2013
  36. 36. {Activity} 10 min Work at the wall Post your work 2-minute “quiet read” Focus on understanding Confirm clarityLUXR.CO APRIL 2013 • IA SUMMIT 2013
  37. 37. {Activity} 1 min Dot-vote top picks 3 dots } pick top useLUXR.CO APRIL 2013 • IA SUMMIT 2013
  38. 38. {Activity} 5 min Redraw the top pickLUXR.CO APRIL 2013 • IA SUMMIT 2013
  39. 39. Break!LUXR.CO APRIL 2013 • IA SUMMIT 2013
  40. 40. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  41. 41. {Activity} 2 min Brainstorm 6 featuresLUXR.CO APRIL 2013 • IA SUMMIT 2013
  42. 42. {Activity} 1 min Divide into 2 piles: harder easierLUXR.CO APRIL 2013 • IA SUMMIT 2013
  43. 43. {Activity} 1 min Pick 3. 5-item Task Status to-do sharer tracker listLUXR.CO APRIL 2013 • IA SUMMIT 2013
  44. 44. How do you know it’s working? Measure what matters by tracking actionable metrics.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  45. 45. Measuring what? Traffic Conversion Funnel Product (black box)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  46. 46. Measuring what? Traffic Conversion Funnel Product (black box)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  47. 47. {Activity} 5 min Brainstorm 5 measures (from features)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  48. 48. {Activity} 1 min Divide into 2 piles: less more telling tellingLUXR.CO APRIL 2013 • IA SUMMIT 2013
  49. 49. {Activity} 1 min Pick 3.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  50. 50. {Activity} Pair-check your metricsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  51. 51. Metrics checklist • “number of...” [ # ] 1. Does the metric • “average number of...” [avg ] begin with a number? • “percent of...” [ % ] • “per week” [ ___/wk ] 2. Is there a time basis? • “per month” [ ___/mo] • “per user” [ ___/user] 3. Is there an object • “per user per week” (fancy!) basis? • Examples: per user, per session, or by interaction or item * not required, but super-helpful (messages per file, emails per thread)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  52. 52. Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per weekLUXR.CO APRIL 2013 • IA SUMMIT 2013
  53. 53. {Activity} Make a dashboard % of users Avg days for Avg # of who share a tasks to be connections task 3+ completed, per user, per times a day, per month week per weekLUXR.CO APRIL 2013 • IA SUMMIT 2013
  54. 54. Tell the story Pull it all togetherLUXR.CO APRIL 2013 • IA SUMMIT 2013
  55. 55. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, pixels Interfaces & flows This Week Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  56. 56. UX Stack BUILD MEASURE LEARN Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, pixels Interfaces & flows This Week Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  57. 57. MVP* Narrative This is [product name] . The idea... 5 min Meet... M V P * Minimum Viable ProductLUXR.CO APRIL 2013 • IA SUMMIT 2013
  58. 58. Story time! Your pair peer reads your story. (Simply read the words on the page.)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  59. 59. UX Stack Users 1. I need... why what Needs 2. I want... 3. My goal is... how Your vision & ideas go here Mary can... Uses Sketches, Features prototypes, wireframes, This Week pixels Interfaces & flows Prototypes User storiesLUXR.CO APRIL 2013 • IA SUMMIT 2013
  60. 60. Patterns of work 1. Generate independently, discuss as a team (3 people ideal) 2. Dump & Sort (one item per Post-It, use Sharpie) 3. Sketch (especially of people) 4. Work at the wall 5. Timebox! (speed kills the censor and keeps you moving) 6. 2x2 organizing framework (help decision-making when lots of items) 7. Quick decision-making techniques (dot-vote, roman vote, stack rank)LUXR.CO APRIL 2013 • IA SUMMIT 2013
  61. 61. Resources & Next Steps • Customer Development interviews (3 in the next week. Sooner if your audience is at the Summit) • LUXr Core Curriculum • Bootstrapping • Startup Weekends & hackathons Startupweekend.org • Founders Institute fi.co • Crowdfunding, Peerfunding, Enterprise IncubatorsLUXR.CO APRIL 2013 • IA SUMMIT 2013
  62. 62. Go be awesome.LUXR.CO APRIL 2013 • IA SUMMIT 2013
  63. 63. LUXr makes products that coach early- stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrIncLUXR.CO APRIL 2013 • IA SUMMIT 2013
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