FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
May 1, 2014
Kate Rutter, UX @ Tradecraft
* Design a Product in Two Hours
Rapi...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
@katerutter
@luxrco
TWEET!
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Let’s get warmed up
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{5 min Activity}
Users + problems + solution
Sketch it out
Who are the users?...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Users + Problem + Solution map
“the DNA of your idea”
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Users + Problem + Solution map
a mobile app for
delegating tasks
business pro...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
A class on how to
produce an awesome UI
This is not...
(how do you know itʼs ...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
• Design = solving problems
• Lean Startup concepts & mindset
• Hands-on } ma...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
I am not the expert on your idea.
You are.
My goal is to help get your ideas
...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
We are going to be working really,
really, really fast.
What to expect...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
There is a purpose to this.
I will push you to get something
down rapidly. In...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
You will be working solo.
These techniques are very
powerful in teams.
Weʼll ...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
You may not like the pace/process/
pressure/perspective, etc. etc.
That is ok...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
“But the code validated!”
“The design was brilliant.
It just never launched.”...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
“But the code validated!”
“The design was brilliant.
It just never launched.”...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
About the whole
LEAN thing
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
2 Big Ideas
Empathy.
Design.
Products!
User Experience
Build.
Measure.
Learn!...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
+
incr...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Steve Blank
introduced
“Customer
Development”
in...um...2006.
The big idea...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Build.
Measure.
Learn
• Experiments
•!Validated learning
•!Reduce waste
These...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
risk
timeDefine
The old way
Design
Develop
Release
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
risk
timeDefine
A better way
Design
Develop
Release
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
risk
time
A very different way
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Let’s make stuff!
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Rapid Sketching
Star people!
7 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
You can draw a person in 4 simple steps....
sketch via @luxrco
Star people
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Use simple shapes to put a person in a place.
sketch via @luxrco
Add context
...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
People have faces and emotions.
Expressions Matrix
3 mouths
+ 2 eyebrows
= 9 ...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Picture your user as a
human person.
(Insert provisional
personas here)
Who i...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Who: Make a Persona
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Make a persona
Portrait
5 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Make a persona
Facts
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Write down...
5 min
• Age
• City where s/he lives
• Family (marrie...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Make a persona
Behaviors
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Brainstorm 10 behaviors
3 min
• What do they do that
indicates tha...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Divide into 2 piles:
more
important
less
important
2 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Write ‘em down.
2 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Make a persona
Needs & Goals
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Brainstorm 10 needs/goals
3 min
• What do they need to
accomplish ...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Divide into 2 piles:
more
important
less
important
2 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Write ‘em down.
2 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
* Could enough people like this exist?
(And can you find them to talk to them?...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Act on user needs by
identifying value
propositions.
What’s the value?
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
An example from Foodspotting
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
What: Envision 6 uses
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Sketch 6-up Uses
10 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Redraw the top pick
3 min
Mary
Task-a-doodle
Know when
someone in ...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Brainstorm a feature
.5 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
5-item
to-do
list
{Activity}
Make a feature list.
April 2013
.0001 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Measure what matters by tracking
actionable metrics.
How do you know
it’s wor...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Product
(black box)
Conversion
Funnel
Traffic
Measuring what?
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Product
(black box)
Conversion
Funnel
Traffic
Measuring what?
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Metrics checklist
a good metric... a great metric...
...makes you look at all...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Brainstorm 1 measure
3 min
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Pair-check your metric
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Metrics checklist
3. Is there an object
basis?
• “per user” [ ___/user]
• “pe...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
{Activity}
Pair-check your metrics
*You* are the person responsible
for getti...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
% of users
who share a
task 3+
times a day,
per week
{Activity}
Make a dashbo...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Pull it all together
Tell the story
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
This is [product name] .
Meet...
MVP* Narrative
MVP
The idea...
* Minimum Via...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Making the most of the team
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Pitch Practice
Come up and share
your story!
Exciting prizes for the 3
entrep...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Us...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Patterns of work
1. Sketch
(especially of people)
2. Timebox!
(speed kills th...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
What’s next?
Validate!
Do 3 customer interviews in
the next week.
Do not ment...
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Geek out & learn tons more
FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
Kate Rutter
@katerutter
http://intelleto.com
Content developed at Luxr:
http:...
!""#$%%&'()*+,
-&'()+,
./0123
people
problem solution
have
addresses
use
the Molecule 45"6
!""#$%%&'()*+,
-&'()+,
./0123
Persona
75+"8 96648/:/;,5&8
<6!5=>,)8
45"6
!""#$%%&'()*+,
-&'()+,
./0123
Value proposition 6-up
?>"!/@@@@@@@@@@@@@@@@@@A/@@@@@@@@@@@@@@@@@/+5B***
45"6
!""#$%%&'()*+,
-&'()+,
./0123
Value proposition
?>"!/
+5B***
A
45"6
!""#$%%&'()*+,
-&'()+,
./0123
MVP Features
C,/46&>=6)/,B/"!5"A/D6/D>&&/E'>&4/"!686/F65"')68$
F65"')6
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Notes
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Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]

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Product design starts with framing an idea that will be valuable for real people in the real world. In this 120 minute workshop, Tradecraft members practiced rapid techniques to envision a product concept that is driven by user needs. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept, including identifying the problem it solves for people and understanding the role it plays in customers’ lives. By identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward. * This deck includes downloadable templates.

These methods were developed at Luxr. Learn more about Tradecraft at http://tradecrafted.com. Learn more about Luxr at http://luxr.co/.

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Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]

  1. 1. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 May 1, 2014 Kate Rutter, UX @ Tradecraft * Design a Product in Two Hours Rapid Product Design Using Lean UX Methods Content & activities developed by Luxr http://luxr.co @luxrco
  2. 2. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
  3. 3. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014
  4. 4. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 @katerutter @luxrco TWEET!
  5. 5. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Let’s get warmed up
  6. 6. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {5 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution?
  7. 7. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Users + Problem + Solution map “the DNA of your idea”
  8. 8. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Users + Problem + Solution map a mobile app for delegating tasks business professionals Working parents with with kids need to know when something’s done Too much to do, not enough time need to share tasks on the go Task-a-doodle “the DNA of your idea” 3 min May 2014
  9. 9. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 A class on how to produce an awesome UI This is not... (how do you know itʼs awesome?) A session on making production wireframes or photoshop comps (how do you know these arenʼt a waste of valuable time?) A “perfect approach” or a rigid point of view on Great UX. (100s of entrepreneurs have used these techniques to define their own unique Great UX.)
  10. 10. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 • Design = solving problems • Lean Startup concepts & mindset • Hands-on } make a product MVP • Lo-fi MVP -> validate -> build This is about making products. Focus • Simplify • Decide • Test Move forward.
  11. 11. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 I am not the expert on your idea. You are. My goal is to help get your ideas out...fast and simply... so you can validate them and move them forward. What to expect...
  12. 12. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 We are going to be working really, really, really fast. What to expect...
  13. 13. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 There is a purpose to this. I will push you to get something down rapidly. In 2 hours, you will have a purpose-focused MVP concept to take to the next step. We are going to be working really, really, really fast. What to expect...
  14. 14. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 You will be working solo. These techniques are very powerful in teams. Weʼll keep talking to a minimum. (Happy to talk more after the workshop.) What to expect...
  15. 15. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 You may not like the pace/process/ pressure/perspective, etc. etc. That is okay. All I ask is that you keep an open mind and try it. What to expect...
  16. 16. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 “But the code validated!” “The design was brilliant. It just never launched.” “We made an amazing thing. But nobody wanted it.” What I NEVER want you to experience...
  17. 17. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 “But the code validated!” “The design was brilliant. It just never launched.” “We made an amazing thing. But nobody wanted it.” What I NEVER want you to experience... waste
  18. 18. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 About the whole LEAN thing
  19. 19. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 2 Big Ideas Empathy. Design. Products! User Experience Build. Measure. Learn! Lean Startup
  20. 20. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” + incremental releases make products customers want + reduce waste The big idea...
  21. 21. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Steve Blank introduced “Customer Development” in...um...2006. The big idea...
  22. 22. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Build. Measure. Learn • Experiments •!Validated learning •!Reduce waste These change everything...
  23. 23. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 risk timeDefine The old way Design Develop Release
  24. 24. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 risk timeDefine A better way Design Develop Release
  25. 25. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 risk time A very different way
  26. 26. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack BUILD MEASURE LEARN
  27. 27. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Let’s make stuff!
  28. 28. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Rapid Sketching Star people! 7 min
  29. 29. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 You can draw a person in 4 simple steps.... sketch via @luxrco Star people
  30. 30. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Use simple shapes to put a person in a place. sketch via @luxrco Add context inside outside
  31. 31. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 People have faces and emotions. Expressions Matrix 3 mouths + 2 eyebrows = 9 emotions (so sneaky!) smile frown up brows neutral down brows start with this no brows add a mouth... add eyebrows... sketch via @luxrco; also see @austinkleon
  32. 32. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Picture your user as a human person. (Insert provisional personas here) Who is it for?
  33. 33. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  34. 34. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Who: Make a Persona
  35. 35. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Make a persona Portrait 5 min
  36. 36. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Make a persona Facts
  37. 37. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Write down... 5 min • Age • City where s/he lives • Family (married? kids? single? divorced?) • Job role • Annual income Be specific.
  38. 38. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Make a persona Behaviors
  39. 39. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Brainstorm 10 behaviors 3 min • What do they do that indicates that they are a good customer for you? • How are they solving the problem now? • Behaviors are verbs.
  40. 40. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Divide into 2 piles: more important less important 2 min
  41. 41. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Write ‘em down. 2 min
  42. 42. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Make a persona Needs & Goals
  43. 43. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Brainstorm 10 needs/goals 3 min • What do they need to accomplish that will solve their problem? • Why do they do the behaviors? • How are they solving the problem now?
  44. 44. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Divide into 2 piles: more important less important 2 min
  45. 45. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Write ‘em down. 2 min
  46. 46. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 * Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments. * Is this a specific person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful. {check} 3 checks
  47. 47. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Act on user needs by identifying value propositions. What’s the value?
  48. 48. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  49. 49. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 An example from Foodspotting
  50. 50. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 What: Envision 6 uses
  51. 51. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Sketch 6-up Uses 10 min
  52. 52. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Redraw the top pick 3 min Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013
  53. 53. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  54. 54. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Brainstorm a feature .5 min
  55. 55. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 5-item to-do list {Activity} Make a feature list. April 2013 .0001 min
  56. 56. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Measure what matters by tracking actionable metrics. How do you know it’s working?
  57. 57. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Product (black box) Conversion Funnel Traffic Measuring what?
  58. 58. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Product (black box) Conversion Funnel Traffic Measuring what?
  59. 59. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Metrics checklist a good metric... a great metric... ...makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.” ...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user. vanity total number of registered users unhelpful sign-ups % of users who share a task 3+ times a day, per week awesomebetter % of users who sign in 3+ times a day, per week good % of new users per week
  60. 60. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Brainstorm 1 measure 3 min
  61. 61. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Pair-check your metric
  62. 62. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Metrics checklist 3. Is there an object basis? • “per user” [ ___/user] • “per user per week” (fancy!) • Examples: per user, per session, or by interaction or item (messages per file, emails per thread) * not required, but super-helpful • “per week” [ ___/wk ] • “per month” [ ___/mo] 2. Is there a time basis? • “number of...” [ # ] • “average number of...” [avg ] • “percent of...” [ % ] 1. Does the metric begin with a number?
  63. 63. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 {Activity} Pair-check your metrics *You* are the person responsible for getting your peer to awesome! 3 min each
  64. 64. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 % of users who share a task 3+ times a day, per week {Activity} Make a dashboard April 2013 Avg # of tasks completed per person per month. % of delegated tasks completed per group per month
  65. 65. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Pull it all together Tell the story
  66. 66. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  67. 67. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  68. 68. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 This is [product name] . Meet... MVP* Narrative MVP The idea... * Minimum Viable Product 5 min MVC
  69. 69. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Making the most of the team
  70. 70. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Pitch Practice Come up and share your story! Exciting prizes for the 3 entrepreneurs who volunteer! 1 min
  71. 71. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Product Interfaces & flows Prototypes User stories This Week UX Stack
  72. 72. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Patterns of work 1. Sketch (especially of people) 2. Timebox! (speed kills the censor and keeps you moving) 3. Generate independently, discuss as a team (3 people ideal) 4. Dump & Sort (one item per Post-It, use Sharpie) 5. 2x2 organizing framework (help decision-making when lots of items) 6. Work at the wall 7. Quick decision-making techniques (dot-vote, roman vote, stack rank)
  73. 73. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 What’s next? Validate! Do 3 customer interviews in the next week. Do not mention your product.
  74. 74. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Geek out & learn tons more
  75. 75. FULL TRACK • RAPID PRODUCT DESIGN • MAY 2014 Kate Rutter @katerutter http://intelleto.com Content developed at Luxr: http://luxr.co @luxrco
  76. 76. !""#$%%&'()*+, -&'()+, ./0123 people problem solution have addresses use the Molecule 45"6
  77. 77. !""#$%%&'()*+, -&'()+, ./0123 Persona 75+"8 96648/:/;,5&8 <6!5=>,)8 45"6
  78. 78. !""#$%%&'()*+, -&'()+, ./0123 Value proposition 6-up ?>"!/@@@@@@@@@@@@@@@@@@A/@@@@@@@@@@@@@@@@@/+5B*** 45"6
  79. 79. !""#$%%&'()*+, -&'()+, ./0123 Value proposition ?>"!/ +5B*** A 45"6
  80. 80. !""#$%%&'()*+, -&'()+, ./0123 MVP Features C,/46&>=6)/,B/"!5"A/D6/D>&&/E'>&4/"!686/F65"')68$ F65"')6 F65"')6 F65"')6 45"6
  81. 81. !""#$%%&'()*+, -&'()+, ./0123 G6")>+ Metrics dashboard G6")>+ G6")>+ by Goal Notes / / / / / / C,/588688/#),H)688A/D6/D>&&/G658')6/"!686/G6")>+8$ 45"6
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